Breaking news: Best thing ever, happens

We were planning on writing a rather sour feature today about the Brockley Cross master plan that never was. However, something else momentous has happened, which has blown that idea out of the water.

A deli is coming to Brockley. Very soon.

We're just trying to establish if we are allowed to confirm the details, but the plans have all been agreed and it will be in the perfect location.

More news to follow...

46 comments:

Kate said...

Oooooooooooh! OOh OOh OOh!!!!!!!!!!!
Please tell me it'll be near my house, please please please ...

leenewham said...

YEAHHHHHHHHHHHHHH. Lets have a street party.

Please let it oooks beautiful and elegant and a credit to the neighbourhood.

expat said...

What a fabulously enthusiastic response! This is encouraging, but, as an american living in Brockley, I approach this news with a note of caution.. What exactly do we mean by "deli"? Are we talking about something like the Doorstep bakery? (please say no! that can't be what has you all so excited..) The closest thing that I would identify as a deli in London would be something like the counter at Carluccio's.. though this is too posh to be truly useful. Or, there's a *wonderful* real-deal, old-fashioned italian place in Maze Hill..

Brockley Nick said...

I can't give any more details for the time being, but I share your hope that it's nothing like the Doorstep Bakery. I doubt anyone would consider that a "Deli". It doesn't even do nice bread.

spincat said...

That is absolutely fantastic news (if it is a proper deli, that is) -we must all use it as much as possible. There was once a really lovely Italian deli near the Brockley Jack up unitl about 7 or 8 years ago, and they closed because they just weren't used enough.

PS: the Italian deli in Lewisham is good. Extremely good for some things, like wonderful mozarella

Seb said...

Now that's sweet news. We are awaiting developments with baited breath (and rumbling stomachs).

Anna said...

Mmmmm. Lovely. Did I also hear someone mention a new art gallery? Where is that going to be?

bob said...

I quite like the Doorstep bakery actually...

Brockley used to have a fantastic deli, for years, in the little parade of shops opposite Moonbow's. The guy who owned it was one of the most food-knowledgeable people I've ever come across. Sadly missed.

Meanwhile, Honor Oak Park has a rather good deli, run by a very nice local man. Charges a bit too much, I think, but it can't be easy. He's also got an arrangement with Peter the butcher in Crofton Park, selling good quality meat when Peter's shop is closed - a nice example of local traders co-operating.

Anonymous said...

Talking of the Brockley Cross development that never was. Does anyone have info on the ACQ Architects plans for the regeneration that is/was planned? Their website has a diagram of which buildings will be developed, but I haven't heard anymore

Spincat said...

Yes, the deli Bob mentioned was indeed very good and is another example (see my earlier posting) of of a local deli closing down.
Both the delis were good but were underused.

(I also quite like 'Doorstep bakery' for what it is (ie. a small baery doing sandwiches) - not sure why it was thought the new place might be like it? Does it call itself a deli?)

Brockley Nick said...

Re: the masterplan - just writing something up about that.

Re: the bakery, maybe I was too harsh on it, but it only seems to do the blandest white bread imaginable.

Anonymous said...

The butcher in Crofton Park has his own farm. In addition to fresh meat, free range organic eggs, he also sells his own smoked ham and cheeses.

Jon said...

I second that Nick, we saw the name 'Doorstep Bakery' and thought that it would surely be a great place to find a wide variety of tasty and healthy fresh breads - no, once inside it pretty much white bread city and not even the crusty type.

richardhoward666 said...

Come on Nick, spill the beans.

ElijahBailey said...

Here don't slate doorstep, they're lovely.

Spincat said...

Again, unfortunately, I have to report that there was a very good bakery and cake place down Brockley road (more towards the Homeview end) which again closed a few years back - we've had 2 delis and at least one bakery that have closed. Someone is probably going to say something like 'they probably didn't have a good business plan', which will make me very angry for rest of day. In fact the real reason is everyone went to Sainsbury's.

leenewham said...

The bakery up the road survives, as do lots of not paticually good little shops dotted around. within 2 minutes of lewisham way there is a premier store, a corner shop, another jamaican grocers, a gogi's, a large supermarket of no known name (referred to as the chinese supermarket), another small store and a costcutter. 10 minutes walk away is a HUGE Sainsbury's and yet they sirvive.

Lot's of people in here want a deli. being negative isnt helping anyone. We all want Brockley to thrive. Lots of people in here want a deli and are actually EXCITED about it.

Perhaps it was their business plan after all! ;-)

Sorry Spincat, coudn't resist.

Hugh said...

Where is the new deli going to be and why are people behaving as if letting on will infringe the Official Secrets Act?

I agree the Doorstep Bakery is rubbish. If I wanted cotton wool I can get it at Boots.

Spincat said...

Not sure who is being negative. I am really excited about it and said right at the top of this thread "That is absolutely fantastic news ". My later comments were a warning that we have had some delis and other shops in Brockley in the past that were really good have closed because they were not that well used - and I hope that if the new deli comes we will use it ... or may lose it, as per the others

Hugh said...

Brockley is definitely attracting a lot of attention from property buyers. I work in the city and am now meeting people frequently who are looking for flats here.

So a deli, Tesco Express, and lesbian-friendly whole-earth organic baking cooperative would go down a treat.

Can't wait for all the yummy mummies to arrive from SW postcodes.

leenewham said...

I honestly beliebe that if the shop is good, if it looks great, is an asset to the area and has a great product people want at a good price...people will talk about it and people will use it. I have worked with lots of businesses both at home and abroad, large and small and it's incredible how many just don't 'get it', offer laclustre service etc.

Look how many people here don't like the doorstep bakery (and yet it always seems quite busy).

Supermarkets are successful because they found out what people want. Small businesses have suffered because they haven't, or haven't worked out how they can compete.

You work out what people wan't, you don't just ask them. Henry Ford once said 'if I asked what people wanted, they would have said 'faster horses'.

I hope these deli people are reading these forums because there is a lot of opinion to digest and take on board. i wish them well, and I hope for our sake, for brockley sake they get it right. La Broca has, toads mouth has. It's not rocket science.

Spincat said...

I agree with you to an extent. I'm someone who uses a whole range of places from big supermarkets to hedgerows for my food, but mostly use local places (local hedgerows!).

I don't have strong feelings about what places are better than others, there is room for a whole range of different types of shops. I am probably just more cynical than you about how much use people actually make of local shops even when they are excellent - I know people who make a big noise about shopping locally and actually do 99% their shopping in Waitrose with the occasional trip to buy chutney jar in a farmer's market. That isn't being anti-supermarket: I use them too cos lots of local shops are useless, but it is only wtih hindsight and experience I realise how lazy some of my past shopping habits have been.

There are all kinds of reasons why places succeed and don't. Sometimes good places try formulas that they see other places adopting successfully and that is how sokme establishements end up conforming to a rather bland and homogenised pattern. Is that success ?

leenewham said...

I agree spincat.
Supermarkets are in many respects the domain of the car. It's not easy lugging carrier bags on a bus. Having GOOD local shops is great if you are like me and only have an oyster card to get your around. I am bored of tesco etc. I, like many people love places like Borough market. But its almost impossible for me to get to. I have spent some time in the USA and local shops are REALLY good at this and help develop a sense of community. Supermarkets in the USA are in general TERRIBLE, way way behind the UK (and actually more expensive).

The BCAG could get a team together to actively help small local businesses compete with the big boys and offer advice for what local people want with surveys etc to become a mine of free information for people who want to start these sorts of businesses.

james said...

I agree with Leenewham and Spincat.
If our new phantom deli is going to succeed they are going to need to rely on the brockley community for support but also they are going to need to run and structure their shop well. As much as we want to help our local stores, no one can if they start in the wrong direction.

The question they need to answer before they open is 'What kind of deli does Brockley need?'

Sue Luxton said...

Hmmm, intriguing. Nick said that this new deli would be in the perfect location. Now, the perfect location IMHO would be the Homeview shop, but I'm guessing the betting shop man has not changed his mind and that the perfect location in the opinion of Nick would be the row of shops by the station where Broca is, or the vacated Pavilion shop?

Kate said...

In terms of giving people what they want, I'd like to add that this doesn't just extend to the stock. It also means opening hours. I find it so frustrating when local shops and services close before I get home from work. I know that for small businesses, the cost of evening staffing can be really difficult to bear. But if this deli is to succeed then one of the most important things for me will be that I can walk in there straight off the evening train home, and buy stuff. If it's closed by 7pm then I won't use it much, simple as that.

leenewham said...

Agree...

This blog is great, brands pay thousands and thousands for insight like this!

Luke said...

My money's on the corner of Brockley Road and Harcourt Road. There's a council notice up outside the garage saying it's going to be converted into a few shops...

Which would be nice...

Anonymous said...

Bring on the B Deli.. maybe it will have seats to sit in or is it purely a food counter type operation? In any case i just hope they sell nice food and its well presented - both internally and externally. I agree with the previous comment that opening hours need to meet the needs of the weekly 8am to 7pm commuter. Good luck to them if they read this and thanks for investing in SE4.

Anonymous said...

The 'deli' is earmarked for the empty building next to La Broca - and should be here soon, hopefully.
What else does Brockley need? (Answers please.)

Kate said...

A free cash machine, for definite. If I recall correctly, Nick tracked down the problem as being that the national banks think there is one here already - somewhere totally random in the middle of a residential street, I think. So perhaps we could start a campaign to change that -to start with, we could all send them photographs of the spot in question to demonstrate that it's an ordinary house, and not the location of a cash machine ...

Torres said...

There have been a couple of mentions of a Deli and Gallery. Any suggestion of where they might be (even general area) and time frame??

Brockley Nick said...

The gallery will be at the Tea Factory (click on the gallery keyword at the bottom for more details).

The deli's location is not public yet.

Torres said...

Great. In regard to the deli (something many residends will welcome) can you at least tell us if its general location is going to be the Brockley station end or more towards Croften Park?? and are we talking weeks/months/next summer??

Brockley Nick said...

Hoping to interview the deli owners shortly and wouldn't want to give a timetable on their behalf but I'm sure they're keen to move in as soon as possible.

It will be closer to Brockley Station than Crofton Park, I believe.

Torres said...

very exciting!

Anonymous said...

I don't know if my posts are invisible to the reader, but I believe I already said that the deli is going to be sited just outside Brockley Station, one along from La Broca.
Does anyone think there is a need for a wine bar?
(Answers please.)

Anonymous said...

Yes, there is a need for a wine bar! I'd certainly stagger in there after getting off the train

James said...

Dear "Anonymous, Answers Please"
Your Post are not invisible.
You seem to have some inside information at your finger tips and are very sure about this unannounced deli rumour. I'd love to have your sources.
You also seem very keen for answers. Are you planning something?

PS. I would rather a Gastro pub than a wine bar.

PPS. I always thought it was called 'The Broca' Should I replace the 'The' with a 'La' when I refer to it?

Anonymous said...

I think it would benefit from some 'useful' shops, though Magi is good for cards. Maybe a clothes shop or a book shop?

Anonymous said...

Anonymous - if you definately know that the deli is opening next to The Broca, then could you tell when please?

Anonymous said...

It would be great to have a wine bar!

leenewham said...

A wine bar with the rustic charms of gordons on Embankment woudl be great..small with an outside area and tasting evenings for those of us who want to know more. Like up with a restuartant to have 'wines of the wook' perfectly matched with particular dishes.

Yes yes yes...

Hugh said...

While we're at it, how about a cocktail bar like the ones on Cornhill and around Bank, or perhaps a Claridges branch?

leenewham said...

Do I detect a hint of sarcasm there. You don't HAVE to go to it if you don't want to.

Anyway, Brockley kinda has one, Lawrences in Crofton Park, and very good it is too.

Monkeyboy said...

What about one one of those big wheels like on the southbank?

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