"It's fake philanthropy and it's faux-anonymity! What do you think about that?"
- Larry David
The pay-it-forward principle works, according to a new study.
Derren Brown has just blogged about a US study, which shows that there is a 'kindness multiplier' that spreads via social networks. If we do something good, other people will follow-suit and ultimately triple the impact of that initial gesture.
The lesson appears to be that if you do something good for Brockley. Make sure people know about it and we'll all join in. So please use this thread to tell us, unashamedly, of something good you have done lately.