Who Killed Deon?



This is a sponsored video from the Metropolitan Police.

37 comments:

Jimmy said...

Are the police really wasting money sponsoring videos on blogs?

Aren't there enough unsolved murders in London without the police asking for our help with this one?

Brockley Nick said...

They are trying to build a relationship with the local community so as to encourage greater co-operation and solve more crimes.

Old School said...

Did you get money for putting this up Nick? Can't agree more with Jimmy. Message to the MET: Stop making stupid facebook pages that the kids just dis and go and DO something. Like walk the streets.

Brockley Nick said...

It's a pay-per-view advert that sites like this have been asked to post.

TJ(O) said...

Seriously?

Anonymous said...

This is similar to the Choose a Different ending campaign. (http://www.youtube.com/watch?v=JFVkzYDNJqo). If you watch the complete set of videos you will realise that they have been created to raise awareness of joint enterprise. I'm sure the met are still out there pounding the beat.

Welcome to 2010 said...

Why are people acting as though they have never seen an ad from the police before?

TheOracle said...

What!!! With the ability to take fingerprints, retain DNA samples of innocent people, look at arrest photographs, record phone conversations, pay (or lean on)informants, arrest (spuriously) under the Prevention of Terrorism Act any citizen with dark skin or a camera, perform a legal Stop on same citizens, covertly and overtly surveil a plehtora of suspects, refer to the PNC, consult local Intelligence Records, the gossip of neighbours passed on by the Community Police, look through the bins (via the council) - I think I'll stop there.

Anonymous said...

Who funded the video? Who made it?

Reg said...

Talk about living off the back of crime.

Mb said...

Police asking for help. They've doing this for 100+ years, the medium has changed that's all. They used to use posters, now they use video. Presumably the printers were paid for producing posters, now we pay for a video. Why is this an issue? Remember Police Five or Crime Watch? Prime time entertainment while collecting information. Weird but it seems to work.

Reg said...

Mb, please produce the 'evidence' which suggests this works!
I'm certain it works for those persons connected with the police service, since retired, who have gone into the movie-making business. Or am I being criminally cynical?
Wake up.

TheOracle said...

Seems there's a bit more to this than meets the eye. Found this little Twitter, which may suggest you've been had.

"Filming new feature film in london 2morow "Who Killed Deon" set to hit the big screens in 2011can't wait :)"

Is it real, or Memorex?

Brockley Nick said...

@The Oracle - you could root around on twitter for cryptic references to films or you could visit the Facebook page which makes it clear that it's a Met Police campaign. Or Google the campaign and see that it's by AMV on behalf of the Met to try and tackle knife crime.

@Reg - do you think it likely that Facebook-friendly ads made to appeal to young people are being pitched, produced and directed by retired policemen? The campaign's by AMV, a major London agency, who will have been rostered by government procurement firm the COI before they could even pitch for the work. are you being cynical? Yes. Go to sleep ;)

Anonymous said...

and the Brockley connection being???

Mb said...

Reg, how often do police investigations fail because they get no evidence or information? If this somehow persuades some one to dob someone else in then so be it. Looks like a better use of money than Police Camera Action!!

Yes, people possibly make money from tragic events. Undertakers, newspapers, tv channels, authors, filmmakers. Capitalism man!

I have no evidence it works, I guess you win

Reg said...

No, BrockleyNickNick... realistic. Wake up!
Senior officers in the various forces regularly retire from the force, each taking a pet (golden-handshake)initiative with them; radios, tasers, etc.
Look at the directorships on these firms, and you will find Old Bill, then speak with some authority.)
Unless you're suggesting that are the only one that profits?

Anonymous said...

Obviously Nick has more information than most are privvy to as it says nothing about any advertising firm:
http://www.facebook.com/whokilleddeon?v=info&ref=ts

Mb said...

Erm.... So if you retire in your fifties having spent your working life in the police you shouldn't join a company that is involved in policing/security? I work with LU fire engineers, a couple are ex firemen. Also work with Dalkia who maintain LU fire systems. Many are ex firemen. Security companies employ ex forces etc.....

Arevyou suggesting that three is something untoward going on?

Brockley Nick said...

@reg - yes police go on to all sorts of things, but none of them are directors of AMV.

@Anon - no I don't have any more information than any of you. Just google the campaign, as I said, and you will see that it is by AMV. Google AMV and Met Police and you will see that they were appointed by the Met in 2009. Magic internet!

Brockley Nick said...

PS - anon, I said that if you go on the Facebook page, you can see that it is run by the Met, which is true.

PPS - even if London's ad agencies were filled to the brim with ex-coppers (which they aren't), there would be nothing wrong with it. Even if those ex-coppers were being paid to make police ads (which they aren't), you could argue who better to produce such ads than people with experience of the issues.

This has to be the most ridiculous conspiracy theory in the history of Brockley Central.

PS - my team works for a campaign called Get Safe Online, which is led by the Serious Organised Crime Agency. There are no former policemen at our agency. Though perhaps there should be.

Jimmy said...

Of course Nick is going to think this is a great idea. As well as being in the advertising industry, which has probably benefitted more than any other from increased government spending, he is also directly benefiting from hosting the sponsored ad.

There is a difference between police appealing for information from the public for crimes that have actually been committed, but now they are making up crimes for publicity.

It is no good arguing that the police have been spending money this way for a century, apart from it being not true (they only asked for information on real crimes), this is at a time when Lewisham council are planning to close libraries and central government are withdrawing funding from playgrounds for teenagers. It is time to refocus public spending on areas that we value, not making fake snuff movies for the police.

Brockley Nick said...

@Jimmy -

1) I don't know if it's a "great idea" but it's a perfectly reasonable and standard approach. Advertising works and they are trying to cut knife crime. I'm happy to believe that they have thought this through.

2) I don't work in the advertising industry and my company barely does any work for public sector clients.

3) As for personally profiting, I know every man has his price, but I hope that mine is more than £2.

There are lots of ads Brockley Central could run, but this seemed like a good cause.

4) I do value cutting knife crime. I'm sure you do. If the professionals believe this will be an effective measure, let them do their jobs.

Monkeyboy said...

....The advertising industry, which has probably benefitted more than any other from increased government spending....


Now I have no evidence but i suspect that's utter balls.

We police by consent, we pay the police their wages. Do you not think that they have a duty to engage with those they are policing?

This is a non-issue of the kind The Mail would love to get in a lather over.

Reg said...

AMV is a subsidiary and has tens of thousand of employees worldwide, so the fact that you believe no ex-cops are employees there is remarkable.

Which company do you work for? Is it a subsidiary?

My concerns, and I actually didn't realise that this was a 'fake' crime, which makes it all the more ridiculous, is that a person in a position of power should not make a decision whilst in office that will garner him or her a pecuniary interest for undertaking that decision. Even in the fire service. That's called a bribe.

I was talking to a policeman the other day who does a lot of surveillance work, and so has to physically 'lie low'. The only trouble is the new police radios don't work when you stoop down below three feet. Who procured them? A former senior police officer, who then went on the sit as a non executive director for the company that won the contract. I didn't have the heart to tell him.

Reg said...

'Conspiracy theorist' Nick?

I've often scoffed at the assertions made by people in order to undermine another's position by using the 'CT' as a convenient and lazy truncheon. It takes but two to tango and to form a conspiracy, but far more to be ignorant of it.

Just Google 'Director' or 'none-executive director' And 'QPM' (Queen's Police Medal) And (or) 'Contract' - if you're interested.

This is just one example of a biography. (Not that I suggest this individual was 'at it')

'positioned the Company as the (country's Number 1) @@@@@ security experts within first year of trading.'

How is that possible?

It is no surprise that this particular company is now 'the favoured resource of Police.' And it is probably the favoured resource of police because a former police officer sits on its board.

Naturally a former police officer is best placed to offer a range of services from crime prevention advice, etc - but this must be within certain fair-and-open-trading constraints - and these are very difficult to police. Far easier to claim conspiracy theory than to observe a police officer approaching retirement cozying his or her bed via public funding advertising, or a questionable radio network. (If you go down to the tube today your in for a big surprise, Jean Charles.)

It's when public funds are exhausted through madcap schemes such as 'Deon' that I complain.

The police retire quite early, and with a full pension. (Some retire at 55! Imagine the savings if we pushed that back!) After which they then go on to serve in other (well-paid) industries, which include advertising.

Not a bad retirment at all actually.

welcome to 2010 said...

Reg - sorry mate, you do sound crazy. Find a former policeman on the board of AMV or its parent company and then come back. And the fact that you couldn't tell it was a fictional event is worrying.

New World Government said...

Reg, lots of disconnected arguments there. Are you asserting that the advertising industry is riddled with ex chief constables? Possibly, I doubt it. Does it employ a few? Who knows, who cares. Do the new police radios work? Possibly not, is that the fault of one of the board members? Dunno. Should the police be able to retire at 55? What does that have to do with the argument here. Will the deon thing work? You don't don't find it compelling, it's not aimed at your demographic I'm guessing. Should everyone be banned from working for other companies where they have skills to offer? Don't be stupid. Are these companies receiving kickbacks? Well, do any? Public companies are scrutinized far more than private companies so the met police may be found out if so. Are people soley recruited because they know who's who and how an organisation works? Of course.

Is there a conspiracy? Well in your head perhaps.

Truther said...

'REG' as in 'REG HOLLIS' famous telly copper off of the Bill???!! A COINCIDENCE??
You're all being had - it's a double bluff you BLIND FOOLS!
He's clearly a plant from the ILLUMINATI designed to make us suspicious of those TELLING THE TRUTH!!! The Kennedy assasination, 9/11, Who Killed Deon? - ZIONIST conspiracy!!!

Sarah Palin said...

B&M car lot will be MOSQUE! Only 5 miles from a tube station too! Sick bastards.

It's people like Reg that Chang things, they though Icke was nuts.....well he was, BUT HE MAY NOT HAVE BEEN!

Anonymous said...

As a practising Muslim person I would welcome a new Mosque in the centre of Brockley.

lb said...

So, did we work out who killed him then?

Nicely argued here, Nick, BTW.

Anonymous said...

It was the Mung Bean Massive

Brockley Nick said...

Met Police launch anti-knife crime campaign "Who killed Deon?"

http://bit.ly/bIBxQG

"The campaign, which aims to deliver the message that "you do not have to wield the weapon to be convicted of the murder", is targeting 13 to 15-year-olds and is being backed by London Mayor Boris Johnson."

Paranoid monkeyboy said...

Mayor Johnson smoking a fat cigar with the secret met police/advertising organisation having hoodwinked the proles you mean. You know, and we know so don't brush it under your shag pile carpet.

Anonymous said...

Fascinating to see the stuff that's in some peoples' heads...

I work for a crime prevention charity with close links to the MPS and have got to know quite a few coppers in recent years. Yep, they can retire after 30 years service and the pension arrangements are not too shabby (though I feel sorry for anyone shopping for an annuity at the moment). A good/bad thing? Policing is not an easy gig, at street level, and maybe/maybe not they deserve it; I don't much care. I'd rather 'casino' bankers didn't make millions in bonuses than coppers (or any other public sector worker) got reduced pension rights.

Having a criminal conviction myself, I wasn't an instant fan of the boys in blue but there are a surprising number who have genuine commitment to public service and an enlightened approach to doing the job. They have a surprising range of skills but I haven't met one who could get a job as a runner in a media company, let alone run one (I used to work in this area). Senior MPS management apart, most are simple folk who are good at following direct and unambiguous instructions, not strong on creative matters and will willingly admit to both these traits. I've witnessed a steering committee for an MPs video intended to explain the rules around Stop & Search and the poor sods from the production company had a real uphill struggle achieving anything at all.

There are retired senior cops who take non exec directorships of companies but not anything like as many as there are retired accountants, bankers, solicitors, etc (those senior professional services types retire pretty early too and have even better pension arrangements - one or two are also trustees of charities which is how I've met them). The MPS is very strictly monitored to avoid dodgy deals of the kind @reg infers but the right hand washes the left in all walks of life to some extent. Someone on one board who's mates with someone else on another has occasionally resulted in the charity I work for getting corporate sponsorship which means we can fund grassroots crime prevention or victim support work. A good/bad thing? Again, I don't much care, and neither do the people who benefit directly from this work.

Of course the MPS should be getting it's message out where the people who need to know it actually are. If Joint Enterprise is primarily intended to deter young men from just going along with violent peer group behaviour then get that message out where they might actually happen across it. Only a couple of years ago I tried to persuade a bit of the MPS to host video of successful neighbourhood 'problem solving' initiatives on YouTube (kinda designed for that purpose), rather than asking us to have them on ours (not designed for it at all) and they wouldn't even consider it, so I'm delighted they now have their own YouTube channel and have woken up to social media. And, of course, some associated with youth violence will 'dis' it but some will see it and maybe think again. You can only speak to those ready to hear.

Does it work? Does it make a measurable difference? I don't know anyone who will be able to give you a clear answer on that, but with MPS budgets subject to major cuts, you can bet they won't do it again unless someone can demonstrate the cost benefit - and that might include PR benefit.

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