Co-Op launches St Norbert's Road

There's been another salvo fired in the local supermarket war. This time, by the Co-Op.

With a press release which makes it sound a little like impoverished South East Londoners should be impressed by a number with so many noughts in it, the Co-Op has announced its new "£350,000" food store in West Brockley:

On Thursday 28 July, a £350,000 Co-operative Food store will open on St Norbert’s Road in Brockley. The investment underlines The Co-operative’s commitment to serving local communities and has created 16 new jobs.

To mark the occasion artists from Lewisham Art House will perform a ribbon cutting ceremony at the store at 10am. A fellow co-operative organisation, the Lewisham Art House was formed over fifteen years ago and is dedicated to fostering artistic endeavour within the local area. The artists will receive a donation of £200 towards group funds.

Ken Tyler, manager of the new store said: “The Co-operative is a community retailer and we are committed to playing a real role in local life. It is fantastic that members of the Lewisham Art House can join us on our special day.

“Our store will operate in the heart of Brockley, providing an ideal location for people to shop locally. It is important to all the members of staff here that we meet people’s needs and we are all looking forward to welcoming our new customers.”

The bright and spacious store will be open 7am – 10pm, Monday to Saturday and 8am – 10pm on Sundays. Extensive ranges of fresh fruit and vegetables will be available, as well as higher welfare meat and fish. Seasonal products will be introduced throughout the year and The Co-operative bakery will provide a selection of breads and pastries baked fresh in store.

As the leading supermarket supporter of Fairtrade foods, The Co-operative’s extensive Fairtrade range will also be offered, encompassing everything from chocolate, fruit and nuts, to cereals, cakes and a market-leading wine range.

To celebrate the opening of the store, The Co-operative will be staging a series of events and promotions from 10am until 4pm on Saturday 30 July. Rather than the traditional red carpet, shoppers will be able to enter the store via a green carpet that emphasises The Co-operative’s ethical credentials. Shoppers can also try their luck on fun scratch cards for a chance to win prizes from The Co-operative’s family of businesses, including a holiday worth £1000, electrical items and food vouchers.

The Co-operative is different because it gives profits back to its members through the Membership dividend scheme. Members can choose to keep the cash from their dividend payment or donate all or part of their share to local good causes.

Membership of The Co-operative, which costs just £1, offers a range of benefits including a say in how stores are run and the opportunity to support The Co-operative’s campaigns on issues such as climate change and social inclusion.


[Full disclosure: my agency does a bit of work for Sainsbury's, yada yada].

23 comments:

Margot said...

Let's start a co-op shop!

Anonymous said...

Where is this exactly - how far along St Noberts?

Tressilliana said...

In the middle of the Honor Oak estate, just south of where the road forks into St N Rd and Avignon Rd. Very near the fish and chip shop but on the other side of the road.

TM said...

Is it the old "Principles Jazz Bar?"

Ian on the Hill said...

Does anyone really consider this Brockley? Honor Oak, maybe. Nunhead, Good contender. Brockley, nah - wrong side of the tracks.

Healosh said...

Wrong side of the Nunhead tracks too

Headhunter said...

Great but too far from me, I'll stick to Tezzies on Lewisham Way

Tressilliana said...

Of course it's Brockley. It's in SE4 and within the LBL. The cemetery and One Tree Hill separate it from Honor Oak, and it's a short walk from Brockley station, Crofton Park station and the library.

It's the ground floor of a new block of flats, I think.

Anonymous said...

New food shop, excellent.
Not a Tesco, excellent

Brockley Mack said...

Blah....
Is this news-worthy?
Is it in any way controversial?
This area needs supermarkets, to free people from rotten food and thinly-disguised alky-only client-serving rat holes.

Tressilliana said...

I agree, Anon!

Anonymous said...

Headhunter - Tescos? That's a bit "honest fare" for you isn't it?

Anonymous said...

What hapened to the Sainsburys locale that was supposed to be opening here? Hope the 350,000 Co-op didn't nab the space...

Happy Shopper said...

It's on the site of Principles Jazz Bar but in a new building. It's defs Brockley but not 'the heart of Brockley'. Wish they'd got the spot under Jude House. But it is only 5 mins from me so I will use it I'm sure, and it does brighten up the estate which can look a bit empty.

WSOTT said...

I'm on the wrong side of the tracks too...

If I squint at the map I live in a lovely corner of south east london between telegraph hill, east dulwich and some place called brockley.

;-p

Mondee said...

Brockley was mentioned on I'm Sorry I Haven't a Clue the other day. Fame.

Insider said...

@tressilliana
I think Avignon rd becomes Frendsbury rd before it intersects with St Norbert road.

Headhunter said...

Anon 22 July 2011 16:47 - Oh so Tesco is classed as "honest fare" is it? Where did you think I did my shopping?! Actually I get most of my food from Lewisham Market on Saturdays from the "pahnd a bowl" stalls... Do I get any "honest fare" Brownie points for that?

Anonymous said...

Hh, that is very interesting because we have stopped using the market pound bowls in favour of the dreaded supermarket version. Fresher (marginally) and less likely to be thrown out for one reason or another. Is the market a false economy?

max said...

It's Darwinism, the fittest can spot the bargain, the rest goes to Tesco.

patrick1971 said...

"Extensive ranges of fresh fruit and vegetables will be available"

This will make a change from the Co-op at Crofton Park, if true. Finding a fresh vegetable in there after about midday on a Sunday is a Herculean task.

Headhunter said...

I'm quite careful selecting things that aren't too ripe at the market, but true, if you're not careful you can end up throwing a lot of stuff away. You just have to check what you're buying and make sure you eat the stuff that's very ripe 1st... I don't throw much away and it's definitely cheaper.

The weekends I'm busy and can't make it to Lewisham market, I end up spending waaay more in Tesco, Asda, Sainsbury's etc, they're much more expensive.

I eat a lot though and make literally 99% of my meals at home, I even make packed lunches for work so I get through food quite quickly...

Fat Bob said...

Went to the new Co-op today for the first time, and I'm actually very impressed. A really wide range of things, lots of offers and they gave me a money off voucher too.

The decor is simple and uncluttered and a world away from somewhere like Tesco's. I will definitely be using it often. With the new supermarket under Jude house on the way too, Westside suddenly has almost a glut of food shops. Not sure if all of them can prosper though but time will tell.

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