Coming soon: Arlo & Moe

Arlo & Moe is a new coffee, cake & handmade food shop, currently taking shape at 360 Brockley Road, in Crofton Park.

The shop was formerly occupied by George's barbershop and according to the photo the new occupants have posted on the Brockley forum, the building is still an empty shell, but they plan to open soon and it will be exciting to see what they come up with.

60 comments:

Anonymous said...

Great news for Crofton Park! This certainly seems to be the year for Brockley!

Anonymous said...

Backlash on Twitter:

Stacie ‏@Patacake_stacie
Why set up a business doing the same thing practically next door..I'm baffled. I think the area could do with some different kinds of shops.

Anonymous said...

Are they friends of Alby?

Alby said...

Think Brockley Nick needs to send Stacie his wise missives on high streets needing to be experienced based rather than retail.

Alby said...

Oh, and no they are not. Never met them and they can't come to my place...

Brockley Nick said...

This surely exemplifies the experiential economy argument.

I don't see too many retailers of the same stripe setting up in Brockley. Except the supermarkets.

Sally said...

The Broca and Brown's seem happy side by side - I'm sure both A&M and Pat-a-Cake can happily co-exist in Crofton Park.

kolp said...

The gap in the market round here is for ultra healthy food.
Newsnight a few nights back on the diabetes epidemic that's going to hit the country by 2050. I don't want to be part of the statistics...

Brockley Nick said...

It's true that when Brown's opened, many people said it was going to be the exact same thing, competing head to head. Whereas, in fact, they are very different places, attracting clientele who would probably rarely visit the other place.

Because delicious though the coffee is, they are not selling coffee, they are selling an experience. And the experience is very different in each environment.

Andy said...

Sounds good. Always keen for a variety of options in my coffee shops. I do think Stacie from Patacakes doesn't present herself well with that comment, free market competition and all that. No one has a right to the monopoly and there are at least two of most of the industries on that stretch in Crofton Park, be it mini-supermarkets, corner shops, Chinese takeaways, Jerk chicken shops, punbs, indian takeaways or hairdressers/barbers. Most of them seem to operate side by side.

kolp said...

Stacie is being human, few of us would like it.

Anonymous said...

what happened to George and his wife?

Anonymous said...

What are the key differences between browns and broca?

Anonymous said...

One offers amazing coffee.

Anonymous said...

One costs more than the other...

Lewis said...

Great news for Croftonian.

I know the owners and they are totally lovely and can only add to the blossoming of the area. From what I've heard they'll be offering a completely different thing to PAT A CAKE.

I have no doubt they can both co exist in harmony.

What I really want is a Fishmongers!

Anonymous said...

I'd imagine that if the new ones focus is more to sandwiches etc. and less cake focussed then both will survive and maybe even flourish. If the new place is directly battling on cake then it may be different (and a dangerous game for the new guys to try)!

Based on what Lewis has said, I'm optimistic both will do well. I also second the fishmonger request - that would be amazing.

Anonymous said...

If the new place directly battles on customer service it will win hands down. Stacie is quick to tweet her thoughts but trying to engage the lady who serves in p-a-c in any but the most perfunctory dialogue on the 2 occasions I have visited has been an uphill climb. For that reason I am disinclined to further "support" this business even if it is in my area, I don't always expect to be made feel special when I visit somewhere, but I don't like being made to feel like an intrusion. Sorry Stacie but it's just not comfortable.

Lady in the Well said...

dammit why does Crofton Park get all the cake shops and we get all the chicken shops?

but seriously, good luck to Arlo and Moe. I hope both places can co-exist.

Anonymous said...

Anon 20:28

Couldn't agree with you more. I've had the same experience

Anonymous said...

I agree Stacie is only being human. Put yourself in her shoes - PAC is her life. She's young and has obviously put every penny she has into her own business; she spends five hours solid every night baking; and she spends six days a week 7.30-5 in the shop as the only staff member. Then she hears someone else with a potentially identical business (and a potentially bigger budget) is opening up a few doors down. It's not surprising she's not over the moon about it. Ok, it's probably not wise to say so on Twitter, but I reckon we should cut her some slack.
And I have no complaints about her customer service - when I visit she always stops for a chat.

Molewife said...

I agree - I often go to Pat-a-Cakes and Stacie is lovely. She cares deeply about her business and about her customer service too - I know she would be very upset to hear your comments, especially as she has just got rid of the girl who did Tuesday cover for her based on feedback from customers that she wasn't friendly and welcoming!

She is one person doing all of that work on her own which means shop all day then baking till midnight - and her cakes are awesome. I hope the new cafe is complementary rather than competition - I'm delighted a new business like this is opening up in Crofton Park. We can handle another!

Anonymous said...

I think & hope it will be Broca & Browns rather than Engedi & Slater n King.

Anonymous said...

Stacie at Pat-a-Cake has always been very friendly when I've been in there. My parents (when visiting) also sung her praises.

I for one shall try to use both places as there's plenty of room for good cafes, restaurants, bars in Brockley.

Arlo & Moe said...

We are Arlo & Moe. Our aim is that our little shop will add colour to the community, and we certainly don't mean to ruffle any feathers! Our hope is that by revitalising a vacant, run down shop we help the area and local economy to thrive, find work we love (at last), make a living and bring life back to our High Streets. We hope there is enough space for all of us and look forward to meeting you all on the journey!

Anonymous said...

Broca and Browns have lots of differences.

Browns - the best coffee in the area
Broca - tasty home made cakes catering for the allergy prone. Always something new and quite inventive.
Broca - space for buggies and a kids room.
Browns - working Wifi
Browns - nice range of buns and fancy sandwiches
Broca - a working WC
Browns - Coffee paraphenalia and beans for sale
Broca - economic soup and sandwiches
Broca - Sofas for chilling out
Browns - a long table for posing with your technology.
Broca does nice range of teas.

Broca is more of chilled out vegetarian hippy dippy recycled style.

Browns is barrarista coffee head trendy art student style.

Both places seem quite relaxed about the other. They don't copy each other.

No reason to suppose that the same can't happen in Crofton Park.

There is room for both and I expect both will do well.

I think they will expand the market rather than divide it. Give Crofton Park residents a bit of choice.

To be sure, if there is a baby and toddler meeting going in on in one place, some customers will naturally gravitate to a quieter alternative.

Anonymous said...

Broca always feels a bit too vegetarian for me.

Anonymous said...

Nandi Nandi on Brockley Rise are doing the exact same thing as pat a cakes- A&M does sound a bit different. They are planning a shop rather than a cafe, no? Oh, can't remember who said it but there'd been no change in personnel when I passed this Tuesday from when a friend and I went 2 fridays ago were ignored by the server. Can't believe that is Stacie from the positive comments left here.

Anonymous said...

Ah sorry, just read their sec.com post and that does say "eatery" rather than "shop".

Anonymous said...

Change of sign at Gulens. Will they decide to actually allow customers in for an experience?

Anonymous said...

Browns should check their coffe machine, it burns the coffee. Perfect coffee comes with certain pressure and temperature and machines need calibration. Keep it under control because consistent quality is important.

Anonymous said...

Viz ArloMo's pic of their work in progress, what's the score with Pistachios in Hilly Fields? Is that it, um, finished?

Danja said...

Perfect coffee comes with certain pressure

Yes - atmospheric and gravity.

Lou Baker said...

Brockley: home to pretentious middle class Guardian readers.

Give us a decent greasy spoon and a proper cuppa. Coffee is for those with delusions of grandeur.

NAT said...

Lou is that Honest Fayre guy as well!

Lou Partridge said...

"Coffee machines are the future Lynn. Kettles are saaaaad"

Lou Baker said...

@NAT

Well an organic, fair-trade, vegetarian greasy spoon would be more to my personal taste.

Just so long as its not pretensious.

Self-definition said...

That's pretentious.

Lou Baker said...

No - it's decent behaviour.

Organic is good for the planet. Fair-trade is good for the farmer. Vegetarian is good for you.

Undesired Pedant said...

Never mind...

Anonymous said...

I have to agree with those who raised the issue of poor customer service in pat a cakes, that has certainly been my experience and has put me off going back. The cakes are lovely though so I would certainly be willing to give it another go if the welcome was slightly friendlier.

Anonymous said...

I agree - I enjoyed the cakes but it certainly didn't feel welcoming... I felt a bit like I was an intrusion

Carys said...

I would be really happy if the new place opened a bit later. It would be nice to have a(nother) place to go later in the evenings if you're not drinking.

Good luck to them!

Anonymous said...

Sounds a bit worrying. Yes, the Broca and Browns seem to be co-existing ok, but let's not forget that other businesses started up, competed with each other and put each other out of business. Dandelion Blue and that place up on Harefield Rd, for example.

I really hope that the people doing this new venture have thought about the fact that Stacie's business already exists, and are going to shape their new offering so that they're not stepping on her toes. That kind of competition doesn't help anyone in our area. If they put Stacie out of business, we'll all lose out.

Anonymous said...

Hmm, also thinking of forest hill- st Davids, the Teapot, From the Forest, Canvas & Cream... Oh hang on, actually they're all doing just fine. I should think Stacie gets as much weekday competition from Jam Circus which offers lunches, coffee, cake & highchairs. Buggy Central on Fridays.

Crofton Steve said...

I love pat a cakes and go there every Saturday for bread and a cupcake. Stacie is always lovely and up for a chat. That is unless she is busy making coffee, sandwiches, looking after customers and everything else involved with running a small business by her self in se4. Seems to be the norm on here to hate on young people working their asses off and bravely trying to start something from nothing. Be it browns, the gantry or anyone else starting up there'll always people on here trying to inject their negativity, like they are willing them to fail. I just don't get how people can be that bitter.

Anonymous said...

Try it on an empty morning when the girl behind the counter can't even stand up to welcome you let alone muster a smile. Sure its not Stacie but you judge a place on the service you receive at the time you're there. We left without ordering.

Anonymous said...

Anon 13:58: Agreed.

Mezzer said...

Negative comment posters particularly should at the very least sign off with an actual name, rather than an anon, otherwise some folks might get the idea that it's the same individual with an issue.

Brockley Nick said...

Agreed, and in any case, I think the point has been laboured enough now. Back to this new place please.

Arlo Moe said...

Hi, Our builders have been in for 3 days, and the work done so far has been amazing. We have posted some pics on http://www.southeastcentral.co.uk/threads/arlo-moe-340-brockley-road.2836/#post-12274 if anyone is interested.

The idea to own a cafe started in July last year, and we had already met with George's landlord to express our interest but the amount of planning legislation we had to go through was incredible. We have done it all ourselves, learning as we go, without using any outside help other than calling in favours from friends who know how to use CAD software!

Lewisham Planning, Environmental Health & Building Control have been incredibly helpful and as frustrating as it is to wait for what seems like an eternity for decisions to be made, we are sure all the effort will be worth it in the end. Our budget is tight and we have both given up full time jobs to follow our dream, so exciting as it is, its also incredibly scary. The support we receive from family & friends, and comments made on this site has been incredibly heartening, so thank you.

Arlo & Moe

Anonymous said...

Arlo & Moe, wish you all the luck. It's great to see the Crofton Park high street being revitalised by NON-chains!

barryls said...

Good luck, to PAC and Arlo's. Lewisham Council should do more to help retailers trying to regenerate the high st.

Anonymous said...

It sounds amazing and I'm very excited about the new owners plans. There is more than enough room for business's to thrive side by side and I'm delighted that independents have taken the space and had the balls to invest in the area. Great name and I wish them lots of luck!

Sunshine_Monkey said...

Good luck. Look forward to popping in when you're open.

Anonymous said...

Exciting! But George's had such cool circus typeface on the sign. It will be hard to top that signage.

PAC is for glittery diabetesness, and I get to buy cakes with the smug feeling of supporting local business etc and poo glitter. What a magic combination.

If only they had more change. Whenever I go, there is no change in the till.

I want some healthy savoury from the new place, Arlo and Moe! Something vegetarian that doesn't have cheese in it would be tops.

Arlo Moe said...

Georges wasn't always Georges. See here:

http://www.southeastcentral.co.uk/threads/arlo-moe-340-brockley-road.2836/

Arlo Moe said...

The fine weather means our building team have been able to start the re-vamp on the shopfront as we try to restore it to it's original design...and sort out the leak in the flat roof.

And the sight of tanned and toned male torsos has sent temperatures soaring even higher from the feedback we get from friends walking past yesterday!

Arlo Moe said...

Hello all

We are a few steps closer to finishing the build now. It's taken longer than anticipated, but there is light at the end of the tunnel! We have started updating our build blog on Facebook so new photos can be seen by going on Facebook and searching Arlo & Moe.

Watch this space for opening date and further details.........

sorrydaddy said...

So pleased that this side of Brockley is getting what I hope will be a good place to eat!

Quality of service, and food is sadly missing down this end. Take Broca and Browns for example, forget everything else - one serves average home baking style food (Broca) the other serves excellent quality food (Browns).

As P-A-C is certainly in the Broca category - I'm hoping for a Browns style delivery from Arlo & Moe.

The area definitely needs competition to keep standards high.

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