Digital Brockley - there's no app for that

Boston Consultancy Group recently released a report, which showed that small and medium sized businesses in the UK that make heavy use of the internet to market and sell themselves grow much faster than those who don’t. The authors state:

In the U.K., sales at "high-web" companies increased six times as fast as revenues at firms with no internet presence. 23% of UK SMEs have no web presence. Additionally, 85% of high-web companies added jobs in the last three years, compared with only 51% of low-web or no-web companies.*

It’s perhaps not a hugely surprising conclusion, but it does show that Brockley businesses that don’t have a website or make use of free social networking tools are tying one hand behind their backs. It also underlines the value of digital placemaking projects like the South London Art Map or the Get Greenwich app (launched in time for the Olympics) in helping to increase footfall to high streets and town centres. Obviously, Brockley Central does its best to spread the word via a plethora of channels, but we haven’t embraced mobile yet.

With mobile internet access due to overtake PC-based access by 2015 (Morgan Stanley forecast), it's becoming increasingly important to design with mobile in mind. Is BC mobile friendly? Does Brockley need an app?

*BCG classifies companies as follows:

High-Web companies use a wide range of Internet tools to market, sell, and support customers, interact with suppliers, and empower employees; medium-Web businesses market or sell goods or services online; low-Web businesses have a website or a social networking site; no-Web businesses do not have a website.

26 comments:

Kim said...

No, just a responsive website that looks good and works well on whatever device people choose to use.

M said...

No. I can't stand those pop ups that constantly ask if you want to download the app. The Brockley Central mobile site works fine.

Anonymous said...

I view this site mostly on my iPhone - would be great to get more Brockley mobile-friendly content ...

Anonymous said...

The only part of the blog I can't see on my phone is the comments. No great loss, generally.

kolp said...

yes to a Brockley app, giving people info to the best of what's on offer here and the reverse.

david said...

The site already views fine, comments and all, on my non-specific smartphone.

julian said...

a mung app for my mung iphone would go down a treat

E.A. said...
This comment has been removed by the author.
Brockley Nick said...

EA - I wasn't actually thinking about a paid-for app, although that's obviously the Greenwicha app's approach.

Anonymous said...

This site is a pain on the mobile site as it's so easy to accidentally flick across to the next article when scrolling down. Don't think an app would be much use though, just a more user friendly mobile site.

Dr Ed de Quincey said...

I'm the final year undergraduate project's coordinator in Computer Science/Digital Media at the University of Greenwich (and Brockley resident) and I think something like this would make a great student project. If anyone thinks this is worth taking forward then please let me know as I think it's an excellent idea.

Anonymous said...

Top Chef hasn't got an app and they're able to provide a more honest service than those who do.

Chester Draws said...

Does Top Chef have wifi for my Tarquin's Macbook Air? He's very mature for a 6 year old you know, all thanks to my mung kiddy book advising me to never tell him off or cut his hair.

Anonymous said...

Full web version works great on my 3 year old HTC.

AliAfro said...

I second the comment about BC on an iphone being a pain with the erroneous flicks to next story...

Is this just a iphone / touchphone issue? and is that something that blogger.com does automatically?

On improvin mobile content I suppose there are a few levels you could take this to:

1) Sort out the existing setup and remove the swipe to next story 'feature'.

2) Look at a new skin for BC on the mobile.

3) Transpose BC content to an Iphone app (mirroring content) - there are plenty of 'build your own app' systems if you fancy rolling up your own sleaves.

4) Build a custom Brockley (or South East Central) App with blog posts, news, reviews, mapping, social, classifieds, local promotions, chat, micro currency, bartering, freemium games and video chat etc - together we can take facebook down!

...might have got a bit carried away there...

Ben H said...

Off topic but the Modern Parents cartoon in my early 90s Viz annuals reminds me of Brockley.

Brockley Nick said...

@Chester - yes, that's right, only effete metropolitan elites use mobile phones to access the internet. Angry Birds is played solely by children called Tarquin.

@Ben - yes, someone has read a load of old vizzes, misunderstood them and then killed all the jokes.

Brockley Nick said...

@Ali - very interesting, thanks.

@Ed - if you want to get in touch with me about that, please email me at nick.barron@gmail.com

Anonymous said...

I use the RSS feed on Flipboard on my Android phone and it looks great. I used to have some problems on my old phone's browser though.
Don't bother with anything like an app - the direction of travel seems to be towards aggregators like Pulse and Flipboard. I reckon most of us will be viewing via these in a couple of years.

Anonymous said...

Looks fine on a retina display.

Can't speak for those using less pixel rich devices, of course.

Anonymous said...

If you get Taptu the mobile news reader app on your phone you can get Brockley Central on it.

http://tpt.to/f374754

Ralph Jens said...

I agreed with the estimation that have been made in report you suggested in post. When we need to search something internet seems best option specially place like UK where the inter usage is more than 85%. So no question left for success of internet based companies.
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Christopher Cyril said...

Not just online real estate agencies are making business but the sites who allow real estate ads are growing so fast in UK. They keep track for properties available in every area and keep users updating about it through news letters. Also sellers can place their ads on these sites, so you can search property as well.
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tina said...

The web is currently one of the most influential platforms of business advertising and business marketing due to its numerous benefits. There is no doubt that small scale businesses with web presence will improve.

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