Out is in for Generation Y

The FT reports a study by Deloitte, which show that British 18-34 year-olds go out twice as much as 35-54s, eating and drinking out 32 times a month, up from 25 times a month a year ago. Across the UK whole population, the figure has risen by 13% year-on-year.

It's further evidence that providing experiences is replacing retail as the main function of the high street, something which planners need to adapt to. It also suggests there is still room for a few more places to go out in Brockley.

33 comments:

Tim said...

34 times a month sounds like a lot.

Brockley Nick said...

Yes, I imagine this includes a trip to Pret at lunch time, etc.

michael said...

"32 times a month" ... proving it to be a meaningless statistic. The range of activities it must cover is quite substantial, from visiting the local chicken shop, betting shop to lap dancing clubs or going to a weekend festival in the countryside.

Using such statistics you could argue that we need more chicken shops and lap dancing around our town centres or that London suburbs empty of young people every evening.

A high street needs to cater for all sections of the local community and cannot just be 'experience' based, it needs to be a mix of retail and other attractions.

In London if a town centre does not have the right mix then it is 18-34 year olds who are most likely to go somewhere that does provide the experience they are looking for. They are least likely to be hyper-local, unlike families.

Brockley Nick said...

"32 times a month" ... proving it to be a meaningless statistic.

It's not a meaningless statistic, it tells you that people go out of their home to buy non-retail services on the high street (and elsewhere) 32 times a month. The study says this figure is rising fast and is higher among young people. So if you get a lot of young people moving in to your area (as has happened in Brockley) the opportunity is greater.

"The range of activities it must cover is quite substantial, from visiting the local chicken shop, betting shop to lap dancing clubs or going to a weekend festival in the countryside."

Yes, this does not invalidate the research. I doubt it includes festivals, by the way.

"Using such statistics you could argue that we need more chicken shops and lap dancing around our town centres"

Yes, you could. Absolutely. In fact, there is a rising number of both, suggesting the research is has some degree of validity.

"A high street needs to cater for all sections of the local community and cannot just be 'experience' based, it needs to be a mix of retail and other attractions."

Yes, I would never argue otherwise.

"In London if a town centre does not have the right mix then it is 18-34 year olds who are most likely to go somewhere that does provide the experience they are looking for."

Yes, this is precisely the point. There are young people with money to spend living here - if we don't cater for them, they go elsewhere and our high street loses out.

"They are least likely to be hyper-local, unlike families."

Supposition. Equally, you could argue that young people tend to cluster to live in places that do offer places to go out - Clapham and Dalston all being cases in point.

mp said...

young people eating out means they can't cook at home so they don't understand quality and we will have more obese adults in the future.
I love statistic and specutalions based on that!!!

Brockley Nick said...

It might mean that too, yes.

Anonymous said...

The yoof next door goes out most days...to obtain drugs from his dealers.

Anonymous said...

I go out often for honest fare and a pint at The Gantry.

Does Alby's sell food, or anything?

michael said...

From the same article:
"Unsurprisingly, Londoners eat and drink out the most compared to the rest of the UK at just over 31 times per month"
So there is virtually no difference between the average Londoner and the average 18-34 year old.

The report itself also shows that 8 of the 32 trips were to coffee shops, 12 to pubs/bars, 4 to 'quick service' which I think means take away. It is this type of detail that adds real meaning to the raw statistics.

Brockley Nick said...

Great. Thanks for that further detail.

Doesn't change the central argument though. High Streets will continue to develop as places to eat and drink first, places to shop second.

Anonymous said...

Exactly Nick! Fare first.

Anonymous said...

Gentlemen only cigar club would be nice, complete with a genial butler from the East Indies who can make a reasonable Rob Roy and steak sandwich.

Anonymous said...

34-year-olds are Generation Y? Yay!

Anonymous said...

Generation Y front more like

Anonymous said...

I guess another factor is that people will tend to go out more if they share a house, and it's harder than ever to get on the property ladder.

mp said...

In my opinion the bit of lewisham way in front of the memorial is going to develop a lot in the next few years

kolp said...

I reckon the amount of hipsters in Brockley is reaching critical mass. Personally I don't know how they can afford to live here.

Tim said...

When will the Coulgate Street development, featuring Spearmint Rhino, All Bar One and Sainsburys Local get built?

kolp said...

Yes of course (having read 10 July 2012 14:16) hipsters are subletting and couch surfing, etc that's how they can afford to be here.

Welcome to 2012 said...

Some hipsters will earn more than you Kolp. There's good money in knowing how to work a computer.

What do you do for a living and how do you afford to live here?

kolp said...

I am rich.

kolp said...

I am poor.

kolp said...

I am squeezed.

kolp said...

I am Spartacus

Westsider said...

You are the new Catman, unfortunately

kolp said...

Don't you feel a bit nerdy saying something like that.

kolp said...

Nerdy not in a good- I understand complicated things way but in I am wasting too much of my time on a blog way.

I know I do. So I'm off.... for now!

Anonymous said...

So is the premise that the new generation of housing stock is so poor that people will be forced to spend less time at home ?

I cannot see this as a good thing .....

Anonymous said...

....That reminds me third time lucky let's see if I can get into the Gantry this evening! Wish me luck...

Moi said...

You could just ring and book rather than leaving it to chance.

Anonymous said...

Looks like we need cookery classes and how to make your own cup of coffee.

Robert said...

I am 40. Does this make me Generation Z?

Brockley Nick said...

You are Generation X. Slacker.

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