The BC Universe: Crisis on Infinite Earths

This month, we reached 4,000 followers on Twitter, which means it's time for another snapshot of how you use Brockley Central in its various guises.

Since December, we've increased our daily reach from approximately 7,000 to around 9,000, mainly driven by the continuing rapid growth of Twitter, but also thanks to steady growth across all the other channels and the addition of Pinterest. On Facebook, we're still skewing towards women and the 25-44 year-old demographic, with the gender bias becoming more pronounced, while the age profile broadens a little.

It's been interesting to see how the different channels have taken on lives of their own. For example, on Twitter some people have taken to using @brockleycentral like a hashtag for their location ("On my way to meet friends @brockleycentral"), while Facebook serves as a forum for some people (recent posts include updates from Gulens, ads for flats and someone looking for a stolen van). Meanwhile, our actual forum serves as a sober alternative to the furious discussions that take place on the blog and even the quietest local sections (Ladywell, Catford and Lewisham) generate new conversations on a weekly basis.

To be sure, there's a lot of double and triple counting going on with the cumulative reach figure, as people follow BC across a range of channels, but when we began adding it all up last June, the total figure was less than 5,000. Our mission to make this the best-connected part of London continues...

10 comments:

Anonymous said...

Is the website number the daily unique visitors? If so then surely the website is heavily underrepresented here? I find it hard to believe that Twitter is the key channel, how does this data look when done based on referrers?

I follow on Twitter and Facebook, but have probably never read a post, but use the website directly a lot. I doubt I'm the only one?

Anonymous said...

Lies, damn lies and statistics.

Anonymous said...

How about a proper review of Top Chef to celebrate?

Or we can carry on pretending Brockley doesn't have a restaurant...

Brockley Nick said...

@First anon - web figure is daily unique visits. I don't think that means it's underrepresented. The site usually gets well over 2,000 visits a day during week days, but dips at weekends. Twitter and Facebook users are likely to dip in to the site when a story takes their fancy but otherwise may only visit occassionally. The web figures have been pretty consistent since the site began, rising steadily year-on-year.

There is a lot of stuff I post on Twitter that doesn't make it on to the site, either because it wouldn't merit a story on its own, or because I am RTing other Brockley people. In my view Facebook functions pretty much as a way of pushing site news, whereas Twitter is a whole different medium, which enables different types of conversations to take place.

Anon 3 - I keep telling you, write a review and so long as it's reasonably well-written, I will post it. Until you do, I am left to wonder why you hate Top Chef?!

Tressilliana said...

Top Chef is a cafe, surely? Restaurants and cafes are a bit different.

Assuming you're the same Anon who has made this point so often before, it's odd you've never taken Nick up on his standing offer to send in a review for him to publish. Anyone can do this, as I understand.

nonnymouse said...

Trolls don't do reviews.

Anonymous said...

I think the bigger question is why Nick refuses to go. Dishonest loyalties?

Brockley Nick said...

I don't refuse to go. I don't go. There is a difference. Life is too short. You go there and write a review. Until then...

Anonymous said...

I read your blog via google rss reader. So I almost never come to your website but I read, or at least scan, pretty much every post. Do you know whether your analytics count rss fiends like me? It doesn't seem to fit any of your categories.

Brockley Nick said...

Good point, no the stats don't include the likes of you. Not sure if there's a way to know how many RSS readers there are...

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