Coming soon: Arlo & Moe

Crofton Park cafe Arlo & Moe opens later this month. Founders Julie and Jamie have documented their preparation on the Brockley forum and now they're ready to explain what lies in store. Here's their Q&A:

When are you opening?

24th September 2012.

What will the place be like?

Arlo & Moe will be a cafe serving a) Quality Coffee & Tea. b) Breakfast menu. c) Lunch menu. d) Sandwiches and snacks. e) Cake, including cake orders as we already have an online celebration cake service: www.juliemadlydeeply.co.uk

Quality coffee is a real driver for us, as we are both local coffee drinkers, knowing we have to go as far as Browns one way, and Honor Oak the other to get a decent cup of coffee. Our coffee is supplied by an award winning independent roaster.

Foodwise, we are making as much as is physically possible on site, with the obvious exceptions-butter, milk, plates, salt, pepper! Bread and french pastries are being supplied by a local French bakery, but pretty much everything else savoury or sweet is made by us. In the winter months we plan to have our own soups and stews with our own shop made soda bread. Summer will see more pulse, quinoa and couscous-type salads, although these will be available year round.

As this is a new venture in a new area our menu will surely evolve, but so far we have a set menu which we hope will provide something for everyone-real coffee made well, artisan tea, healthy, hearty and tasty lunches and snacks, salads/soups for a lighter lunch and delicious cakes for anyone you can't resist a Victoria Sponge.

Ambiance-wise, we are both in the mid century nostalgia, rockabilly/swing/country music, fashion and dance scene so inevitably the decor will reflect this. And lets be honest, almost everything made in the 1950's looked nice! As for the general ambience we feel as long as we focus on the important stuff-our service and quality of products, we are happy for the space to discover its own feeling. But already whilst refitting the shop, the sun streaming through the re-instated shop front lends itself to the space.

Are you catering for any particular types of customers?

That's a tough question. We have free wi-fi, artisan coffee, 'real' food and spacious baby changing facilities and hi-chairs so maybe there will be space for anyone who wants to eat good food in a tastefully designed space?
 
Why did you decide to open in Brockley?

We started our planning application and talks with the landlord over 12 months ago with no other indie shops on the horizon. We could feel a change in the area and thats one reason we felt we had a good business case for opening up in Crofton Park.

We know from our own experience and through speaking to lots of local friends that there is a shortage of decent places to eat in Crofton Park. And the proximity of the shop to the train station and local amenities made it the perfect place to open up....hopefully!

We wanted to work locally too, a 15 minute walk to work over Hilly Fields will do nicely!

What new qualities do you hope to bring to the party?

Again, quality coffee and food are the main ones. But moreover, providing a pleasant space and service, somewhere customers feel valued is a really important one for us. We have both spent hours and hours over the years eating and drinking in cafes, and we know how important feeling valued is to us at least.

There have been a lot of good new businesses opening in the area in the last 12 months (The Gantry, Pistachios in the Park, Pat a Cakes and Gently Elephant, for example) - do you think there is a particular reason for this?

People like nice things.

What will your opening hours / contact details be?

This will be dictated by business, but our hours of trade to begin with will be as follows:

Mon-Fri 07.30-16:00
Sat/Sun 10.00-15.00

We are also considering evening openings for acoustic music events (you may have heard Jamie's band play for Story Jam at Jam Circus), supper clubs, Rivoli Ballroom nights. But let's not run before we can walk.

Until our website is up and running we can be contacted in arlomoe@gmail.com or on our Facebook page.

101 comments:

Anonymous said...

"we have to go as far as Browns one way, and Honor Oak the other to get a decent cup of coffee"

No you don't, Top Chef does excellent coffee and is within near-visual range of Crofton Park!

Interested to know how they define "'real' food"

Anonymous said...

I'm interested how YOU define "real food"

Brockley Nick said...

Oh no, please not again. There are a hundred other threads for this discussion. Point made: other coffee is available. Move on.

Ewhursty said...

Walked past yesterday and was thrilled to see the old "George" sign from the barber shop that used to be there has been recreated inside on what looks like the main shop counter. One of my favourite old bits of Crofton Park and rapt it's having an afterlife.

Anonymous said...

Looking forward to this! Another quality edition to the Brockley streetscape ...

M said...

Nice logo. Good luck to them.

Anonymous said...

When's someone going to open the evening cafe with small meals so I can outsource cooking for my kids in the evening?

kolp said...

Good luck to this business.
Open in 14 days time!

Anonymous said...

That sounds great! As a coffee-loving mum who also works from home I look forward to trying it in both capacities! Good luck...

Saarf London Bird said...

Oh good. Another coffee & cake shop. I'm sorry, but I'm past being excited. Where's the innovation? An area needs more than family friendly coffee shops and cages to make it thrive. And no, I don't have any clever suggestions. I wish I did. But as someone who loves coffee, cake and food, I'm utterly underwhelmed at the thought of "yet another place to buy coffee" and even more so at the thought of drinking and eating somewhere that will turn into another yummy mummy central.

Bring on the abuse, but a reminder, I'm a mother of 5 who just happens to enjoy being separated from my children and enjoy quality grown up time.

Anonymous said...

Saarf London - agree completely. Yet another bloody coffee shop....

Anonymous said...

It's the cluster effect Nick has highlighted before. We now have an unbroken chain of coffee shops stretching from The Barge to Top Chef and maybe even now Arlo and Mo's.

DJ said...

"I'm a mother of 5 who just happens to enjoy being separated from my children and enjoy quality grown up time."

I don't believe anybody is stopping you are they? Try the pub - Jam Circus and Mr. Lawrence are both nearby and excellent.

DJ said...

"Yet another bloody coffee shop..."
Better another coffee than another empty shop surely? You may not have heard but the high street is not exactly thriving at the moment...

I say enough with the whingeing and good luck to Arlo & Moe

Anonymous said...

if its a place to eat meals (rather than just cake) it should open in the evenings and sell alcohol or allow BYO.

If you work full time there is very little opportunity to go somewhere like this otherwise.

Anonymous said...

Isn't there just one other coffee shop in Crofton Park? Although Jam Circus does coffee but it's a bar/restaurant primarily.
Hardly an epidemic either way.

Anonymous said...

There's Star Cafe in Crofton Park already, I don't know if there are any others.

Saarf London Bird said...

@DJ - To address your first comment, I assume you've been into Jam Circus during the day? Most of the time it's like a creche. And your second, yes, it's great that it's not an empty shop. My point was that with the area quickly becoming populated with coffee shops, bars & restaurants there was room for a new business - perhaps some competition for El's Deli?

Brockley Nick said...

Firstly, I agree with DJ - what matters is that we hopefully have another empty unit converted in to a thriving local business, which brings jobs, life and fun to our community. So long as they do business responsibly, it really doesn't matter what they are.

Secondly, my only caveat to the above were if we were in danger of one type of business dominating the high street landscape - but we aren't. In terms of new "cafe"-type businesses, there really aren't that many.

Brockley has four main high street centres - the area around Brockley Station, Lewisham Way, "midtown" and Crofton Park. There are two newish cafes around the station (Broca, Browns), one in midtown (Brockley Mess), none in Lewisham Way and now two in Crofton Park. Hardly an epidemic, especially since they all do different things and cater for different tastes.

In the mean time, Brockley has also added a lot more adult pleasure to its repertoire - most obviously, The Orchard, The Gantry, the new Gulens, the reopened Mo Pho, the reopened Talbot and Brockley's Rock.

So it's not like it's either / or. There's room for both.

If you want more bars / restaurants, by all means bang the drum for them, but it's silly to complain about another new business opening, especially as bars and restaurants are more likely to open in a place where there is a lively mix of businesses.

Brockley Nick said...

Competition for El's Kitchen? Well that is a new shop in its own right. We've also had Degustation and the Broca Food Market open here in the last few years. Not to mention Brockley Market.

So again, I don't see that there's an either / or problem. Where are the aspirant shopkeepers who've been beaten to the punch by cafe owners? I'm not aware of any. There are plenty of empty units about.

Saarf London Bird said...

@Brockley Nick - not even wanting more restaurants or bars. My own personal perferences with regard to the proliferation of kids in cafes aside, I was suggesting that it would be great to have an innovative local business OTHER than something for the foodies to pontificate about. And yes, I am racking my brains to come up with said innovation!

Brockley Nick said...

Innovation like...

A cafe / gallery (Brockley Mess)
A French deli (Degustation)
A children's shoe shop (Gently Elephant)
A print shop (London Print Shop)
Salons and treatment centres (Geddes, Bohemia)
A gift shop (Slater & King)

All stuff that's happened in the last few years, beyond the world of food and drink.

There aren't that many types of small retail businesses that are viable. If the places that opened weren't adding something new to the area, they would fail. They have all done well in their own way, so they are obviously filling some kind of previously unmet need.

Compared to a few years ago, there is tonnes going on. Let's not look gift horses in the mouth.

Timmy2wheels said...

The area badly needs a betting shop.

CP said...

What I would like to see is a fishmongers or greengrocers, not instead of Arlo& Moe but in addition. Next on my wish list would be a good quality pizzeria.

Either way, looking forward to the opening and think that the Crofton park parade is really turning in a great strip.

Also, don't forget pat-a-cakes, which hasn't had a mention yet. That place sells great coffee (sometimes with a smile).

Also Emporia on Ewhurst road deserves a mention, purely because they don't get any real publicity on this blog.

Anonymous said...

Doesn't their response say they will be opening some evenings?!!

Anonymous said...

actually, brockleys rock is in Ladywell

DJ said...

So, you don't want a cafe but you have no idea what you do want? Seems a bit mean-spirited to me.

Brockley Nick said...

@CP - They do have their own thread if you search for Emporia.

Brockley Nick said...

@Anon1545 - Ladywell being the olde Englishe for SE4.

Andy said...

Can't wait; love the logo!

Anonymous said...

We could attend to the long sought-after KFC for the area - that's one idea.

Anonymous said...

That's another food place though. I'd welcome a KFC - might kill off some of the other, lesser, fried chicken places.

Saarf London Bird said...

@DJ So having an individual opinion that is contrary to others is "mean spirited? Ok. Know the person before you make judgement. I could comment that you appear argumentative in your responses, but I recognise that you are merely expressing your own opinion.

Anonymous said...

Looking forward to it - was disappointed when the George's sign disappeared so was very pleased to see it in the interior (which is looking really good).

DJ said...

No, but complaining about a business opening and yet having no better ideas does.
Why have a go? Just wish them well - even if it's not to your personal taste.

Saarf London Bird said...

@DJ I've neither wished them success nor failure, I've merely expressed an opinion. I'll shut up now as clearly you're missing my point and I've no desire to enter into a general debate on this thread. I'm not anonymous, you can take it up with me via Twitter or elsewhere.

kolp said...

Saarf London Bird, haven't you seen what has happened to me, Hugh, Lou, Andy and anyone who has a point of view?

you get rounded upon.

Once on here I commented on the tone of a new enterprise, I found to them to be somewhat patronising. I had a bunch of commenters led lining up to give abuse.

It was like a frenzied attack. I had to laugh.

I have effectively been neutered, so much of the punchy and interesting stuff that I write has been deleted, (as this will probably be- 'it's not on topic'.

Jojo said...

Sounds fabulous. Being baby friendly Is a huge bonus!!!!!
Are you small pooch friendly too?

DJ said...

That's fine thanks - I'm not planning to make a career out of this!
We'll agree to differ.

Anonymous said...

Kolp, Hugh, Andy, Lou.
Blimey, imagine getting stuck in that lift.

DJ said...

@Kolp. Nobody has 'rounded upon' anybody. Sarf London Bird made a comment that I disagreed with and I said so. It's called a discussion.

Anonymous said...

The really good thing about this new business and the ones that have opened over the past few years is that they are independent.

Anonymous said...

why is that 'really good' may I ask?

Anonymous said...

Anon 16:26: Exactly! We should be so lucky to get all these wonderful new shops, bars and restaurants ... Would people rather have a road of Cafe Rouge, Costa, Nero and Strada?

Anonymous said...

@Saarf London Bird
"I'm utterly underwhelmed at the thought of "yet another place to buy coffee" and even more so at the thought of drinking and eating somewhere that will turn into another yummy mummy central"

That actually does sound a bit mean-spirited - you've even decided you won't like the customers and they aren't even open yet!

Anonymous said...

Bring on the yummy mummies! If it wasn't for them frequenting these places on weekdays they wouldn't be able to exist for us young folk to go to on the weekends ...

Anonymous said...

Anon 16.29, Heaven forbid a load of tried and tested places that have discovered a recipe for success providing services and products of good quality that people actually want!!!

All chains started somewhere!!!

Saarf London Bird said...

@Anon 16:33 - When referring to Yummy Mummies, I will admit to prejudging clientele. However, having been a resident for 13 years and having frequented all of the local establishments, I can confirm that myself and yummy mummys will never been best friends I'm afraid. Again, personal choice, personal experience. I didn't work for 8 months and ended up avoiding all the the local places during the day. Drives me mental with all the kids and babies (sorry @Nick, I'm going off topic)

Saarf London Bird said...

@DJ - Good god. We agree!

kolp said...

That's the power of the Kolp, bringing people through the mutual dislike!!! rawr!

huh? said...

What's wrong with yummy mummies? Better than un-yummy mummies?
Know what I'm thayin...

Anonymous said...

" Would people rather have a road of Cafe Rouge, Costa, Nero and Strada?"

How loaded and condescending! Many of us would actually like such a scenario!

Anonymous said...

How loaded and condescending! Many of us would actually like such a scenario!

How many of us would like such a scenario? I moved to Brockley because it had an interesting vibe and wasn't chain-land.

Anonymous said...

Who's this Andy that's been rounded upon? I know of the others (and fully understand why they were rounded upon), but not this Andy. I assume I've missed some priceless idiocy, anybody got any links?

Good luck Arlo & Moe! Thank god you're not a Nero.

The Snip said...

@kolp

"I have effectively been neutered, so much of the punchy and interesting stuff that I write has been deleted"

Did you mean that you have effectively been silenced - or do you really feel BC has chopped your balls off?

Also I wouldn't say that you have been neutered or silenced. Whilst it is true that some posts have been deleted by the blog administrator, plenty of your nuggets remain - your posts just seem to be challenged an awful lot and to attract plenty of vigorous responses...

Eric Blair said...

"so much of the punchy and interesting stuff that I write has been deleted"

That quote is going into the Brockley Central 2012 compendium. £5.99, a great Christmas stocking filler.

Anonymous said...

will it be serving good honest fare? Somehow i doubt it

Anonymous said...

Well this sounds like a really nice new business on a shopping parade that needs new life.

Hopefully it wont get colonised by the buggie brigade because there are now plenty of nice places to go. Competition between the screaming bundles of joy and the rest of the population for public space might be less of an issue.

Why no-one has not thought of opening a mother and baby shop in the area, is beyond me.

It is nice to hear they are trying to keep a high standard and get the basics right. Service and quality should never be second to style.

If they were to sell coffee beans and loose tea, they would certainly get my custom.

With respect to it being another coffee shop, I suppose it is not very original. These cafe businesses seem to be missing a trick by not turning themselves into a bar in the evenings. Two businesses in the space of one. Too much to manage maybe?

Em said...

First pat-a-cakes (which is great), then there was Nandi and Nandi (lovely too, ok HO but close), and now Arlo & Moe.

So, as Hatton Garden is for diamonds, Crofton Park is for coffee & cakes!

Looks like a brilliant addition and good to see an empty shop being filled.

Good luck to them.

Bread head said...

I wonder if they could also support another great SE4 business and source their bread and bakery items from Coopers Bakehouse?

Anonymous said...

Or Costcutter!

Honor Oak Bark said...

This round of BC Bingo is too easy. Coffee, Buggy Brigade, Honest Fare, Yummy Mummies... Nick, how about a BC Magnetic Fridge Rant Kit for the Anons' stockings this Christmas?

Anonymous said...

Don't forget people judging the place on its logo...

Anonymous said...

Sounds like a great addition to the area - good luck and looking forward to the opening, and great too that you are opening on sundays. Bit of a shame though how many people on BC seem to moan whenever somewhere new opens without even stepping through its doors first, not to mention those who think babies should be neither seen nor heard in public. Well done Arlo and Moe on taking the risk and opening what looks like a great new place. And well done too on providing baby changing - shows you know your likely dayime market well.

Anonymous said...

I had long hair throughout uni and George gave me a lovely and highly employable short hair cut.

CP said...

Nick,

Re Emporia

The thread just covers that it is set to open. There was no follow up when it did or subsequent review explaining what it offered (unless I missed it). No major point here other than to observe that it got far lower-key coverage than Gently Elephant or S&K and still does. The shame being that a shop of that nature (gifts), tucked away amid the side streets of Crofton Park, will need all the local coverage it can get.

Brockley Nick said...

@CP - yes fair enough - so what's the news about it? Gently Elephant, for example, sent me news about their opening, photos, details of promotions, etc. Hence the articles. I am reliant, to a large extent on the initiative of readers and businesses to provide the coverage of the area that I do. No one has sent me any details about it. I haven't mentioned S&K since it opened, either, other in passing reference in the comments on this thread.

Pete said...

Another non food related shop that has opened in the last few years is Vaidas bike shop in Honour Oak Park.

Some people are never happy. I'm pleased that Saarf London Bird managed to survive without ever going out with her five children but some people do like to get out of the house and this often involves taking their children with them.

To be fair my wife and I do try to avoid most (all) of the cafes in the local area in case we upset many of the people who post here. Life's really too short.

Brockley Nick said...

@Pete - and the new bike shop in Ladywell.

Anonymous said...

> why is that 'really good' may I ask?

> Anon 16:26: Exactly! We should be so lucky to get all these wonderful new shops, bars and restaurants ... Would people rather have a road of Cafe Rouge, Costa, Nero and Strada?


Not quite what I meant. Chains are good because they are successful businesses, but new startups are vital for a healthy economy.

Having a Costa/Nero on the strip would be interesting.

Pete said...

I would actually quite like a Strada, but like others have said I would be just as happy (maybe more so) with an independent, really good quality pizza restaurant.

I'd probably take my son with me for lunch with me which might ruin some people's days but there you go.

A Ladywell branch of Franco Manca or similar would be great.

kolp said...

One thing I will say to all cake shops/cafes etc. The media is repeatedly warning people about diabetes and allsorts to do with high consumption of fat and sugar.

Think about the variety you are offering your potential customers.

/kolp out

Amandeep said...

Yess!! Can't wait to get some local quality coffee on a Sunday

Mb said...

Kolp is right, I was sitting on my sofa eating tub of margarine with a spoon. I shall resolve to have a wheat germ enema and go for a run once I've lost enough weight to reach down and tie my trainers.

Anonymous said...

Re: Emporia...

I was getting some meat from the butchers opposite on Sat and noticed a sign outside Emporia saying that they have started doing a Turkish night every Sat, offering traditional food and BYOB. Not sure if anyone has been to this or had heard anything else about it?

I haven't eaten in there yet, but the sausage roll I got from the butchers (made by the guys at Emporia) was pretty decent.

Anonymous said...

Err @Anon 16.47 - Emporia is the shop on the corner selling ribbons & home type things & 'pre loved items'. It's Hungry Horace the cafe next door that does the Turkish food nights, & last time i checked it was Hills & Parkes in HOP that make Peter James' sausage rolls...

Anonymous said...

I don't eat cake, and my doctor told me to stop drinking coffee. I prefer slummy mummies.

Ben H said...

Apparently there's a nice greasy spoon somewhere in CF?....

HOB said...

Peter's been making his own sausage rolls for a good while now. Love to know if anyone's tried the HHorse Turkish night?

Anonymous said...

CF? Crofton Fark?

Anonymous said...

re: Anon 17:37...

Ahh, sorry I thought Emporia was the name of the cafe. In that case, has anyone experienced the Turkish night at Hungry Horace?

Also, the guy serving in Peter James told me on Sat that he supplies the cafe opposite (Hungry Horace) with the meat and they make the sausage rolls. Apparently he makes a few batches during the day and drops them over to Peter James.

Yawn said...

The sign looks directly lifted from a number of Shoreditch enterprises. Is it too much to ask for a bit of originality?

Anonymous said...

@Yawn - would a sign in the vain of Alby's place be more up your street? That was original (well for a restaurant at least...)

Martin said...

I tend to judge a premises not by the colour of their sign, but by the content of their fare... a concept sadly lacking on here!

Anonymous said...

@Yawn. Oooooooooh Shoreditch! You're so cool. Now tell us about your moustache that you had before everyone else.

AliAliAfro said...

Q. How many hipsters does it take to change a light bulb?

A. Its a really obscure number - you've probaly never heard of it...

Anonymous said...

How can you tell when somebody's a vegan?

You don't, they tell you...

Mb said...

Nice to see things descending into the same snipes. Shopes open due to a perceived demand, don't like it? Dont go. If it fails it's because it misjudged the demand. No alternative unless you believe there should be a local poll or that local authorities should judge when a sandwich stops being grub and becomes a pretentious snack before they get their licence to trade. There is a certain irony with people falling over themselves to demonstrate that they are not one particular ludicrous tribe but part of the acceptable set. I choose not to eat in at Browns because I feel a little exposed on that table, it's not a moral judgement. I spend my money elsewhere. If shops like that thrive we all win whether we shop their or not. Tastes change, getting a cup of fresh coffee 20years ago would be difficult. 200years ago oysters were peasant food.

What can we learn from this? Not much. It's a waste of oxygen shouting about it.

Anonymous said...

I fear change. Hold me.

Anonymous said...

Fear not is happening in Crouton Park.

A far off land, of which we know little.

Tressilliana said...

Crouton Park, where the Soup Dragon lives.

Ms L said...

One thing I'd love to see is a decent health food shop. Something independent rather than Holland & Barretts in Lewisham Centre.

I think The Shop on the Hill (or similar, it closed before I moved here) was like that?

Anonymous said...

Ugh - not another mung bean shop please!

Anonymous said...

Actually...where can one buy mung beans in Brockley?

Anonymous said...

I think that was the point - there was one, Shop on the Hill.

Tressilliana said...

Try the Broca shop on the west side of the station.

Anonymous said...

Crouton Fark. I feel so gentrified...

I would really, really like it if someone took over the abandoned rats-nest of a diseased-foot-shop next to the offy and did anything with it.

In my dreamworld it would be turned it into a small Japanese restaurant, without rats obvs. selling honest Japanese fare.

Arlo and Moe - bring it on.








Anonymous said...

Which shop is that?

Arlo Moe said...

"if they were to sell coffee beans and loose tea they would certainly get my custom"

Yes we will be selling coffee beans etc. Our beans are supplied by Dark Fluid who supply a few establishments in the area as well as having a coffee stall at Brockley Market. Tea is from Kandula and if the demand is there we can sell loose leaf too.

Arlo & Moe

Anonymous said...

Now that sounds a unique selling point. Very good.

Anonymous said...

Looked very welcoming this morning. Hope it goes well and will certainly be popping in soon!

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