Sainsbury's opening in Brockley in 2013

Brockley Nick here:

Sainsbury's will be opening a branch of its Local format stores on Mantle Road early next year.

The lease is expiring on the Nisa store next to the Broca Food Market and Sainsbury's will be moving in shortly. It has made an application to sell alcohol between 6am and midnight.

As disclosed many times before, the agency I work for has Sainsbury's as a client, so I won't comment on the desirability of this development, I'll simply offer the following observations:

1. We knew this was coming, one way or another. Supermarkets are moving back to the high street as the "out of town" model is over. Sainsbury's told us they were looking at Brockley two years ago.

2. This would have been more dramatic news before the arrival of the new Nisa, next to the station. That shop has helped to bring a little light and life to what used to be a very dark station exit on the west side and has provided some much-needed competition to Costcutter, about which the best that can be said is that it's a little patchy. Neither offers very much in the way of fresh food and although the Broca Food Market has filled that gap, it doesn't offer the scale or opening hours that a new supermarket chain will. All three businesses could have their trade affected, though the Broca Food Market is nicely differentiated and there could be an upside for it in terms of passing trade. Costcutter's a convenience supermarket and is probably insulated by the railway line. Nisa is the one that will probably face the toughest competition, which is ironic, since it set itself up in opposition to the branch of Nisa which is about to close.

3. When I went to have a look at Sainsbury's licensing application, at 9pm last night, it was eerily quiet. I popped in to Nisa to get some cash but the machine was out of money, so I headed over to Brockley Road. Costcutter was just shutting up. A late night food retailer in the centre of Brockley (other than Duke) will change the dynamics of the area considerably.

With thanks to 'Cool for Cats' for the heads-up.

78 comments:

Jwhpage.com said...

Good points all around. I like how Nick framed the conversation, anticipating the negativity from us, reminding us that this has been in the works for years. I also appreciate the many different pros and how the beloved Broca might not be as affected as thought. That was a previously dark little pocket before the corporate shops opened up. We'll still go to Broca for good food that Sainsbury's will never have. And as long as there's a good mix of homegrown and corporate, well be aight. Honor Oak is set for the same treatment, on a high street that just can't quite get it together in the adult beverage/bites and pre-9am coffee tips.

Anonymous said...

Great news - keeping things honest on the west side of the station. Will this be replacing the Nisa in Haynes Park?

Anonymous said...

This should be entertaining. *makes tea, hits refresh*

Anonymous said...

How frustrating for those living on the other side of the station! I wonder why they couldn't get into the station site before Nisa, or better still, somewhere in the Costcutter stretch? Sainsbury's is far better than the other so-called "local" supermarkets (which are not local at all, but chains with less choice and higher prices than Tesco & Sainsbury's...). Broca - nice but expensive - will still do ok.

Anonymous said...

Shame its not the 'town' side of the tracks.

Robert said...

That is a very short lease for the team currently managing the NISA - if this occurs, it is pretty shoddy treatment.

I have to say, I have been pretty impressed by the way that NISA has been run - it is well stocked, and the staff are friendly. It is probably better stocked than you would expect from a Sainsbury's local.

Why the enthusiasm for something else, when what we have is perhaps better? Brand-name?

Brockley Nick said...

@Robert, you are thinking of the wrong Nisa. It is the little Nisa in the same parade of shops as The Broca Food Market that is going. It has been there for years.

Anonymous said...

Boycott

Anonymous said...

i hope the lovely guys who work there are offered jobs within sainsbury's

Anonymous said...

I hope people still go to Broca, it's brilliant, lovely fresh veg, nice array of veggie stuff, really good bread, I would be heartbroken if it closed.

Node said...

Actually pretty surprised about this. Firstly it seems an odd location, they should've gone for the one where the new Nisa is surely, as that would get people who live on the eastside popping over, whereas this is a little bit further for them so not sure how much extra footfall they'll get, well at least until the new blocks go up in the old goods yard. But it's a pretty small space, it works well in it's current guise as it has a lot of fairly narrow aisles, but obviously somewhere like Sainsburys will have much wider aisles and I guess a very narrow range.

This place has been here as long as I've been in Brockley which is 15 years and under the same ownership for about the last 7 years, so I do feel sorry for them that the new landlords have kicked them out at the first opportunity. Unlike the conservation area which has the shops on Lewisham Way and Brockley road but nothing in between, on the westside we have loads of cornershops and newsagents, which really will be affected by this. I can't see all of them surviving, and before people count their chickens, the Broca has their work cut out. It remains an expensive place, and for all it's charm and friendliness it will lose custom, particularly as Sainsburys will go in with all guns blazing. It's on the coalface of old gentrification, ie nice independent shop opening up, and new gentrification, the corporates moving in.

Quite ironic that the conservation area types paint us as lowly westsiders, on the wrong side of the tracks etc, but we now have two supermarkets here, which we don't particularly want, and you have none. Funny old world.

Che said...

@anon 12.04

How depressing to go from running your own business to stacking shelves for somebody else, I hope the guys have other places to go to that doesn't involve them walking round their old shop being told what to do by some manage who's been bussed in.

Anonymous said...

YESSSSS!!!!!!!!!!!!!!!

Ollie said...

Anonymous 11:43:
Shame its not the 'town' side of the tracks.

-> Not a shame for those of us who live on the 'darkside'! :-P


In other news, I bought 3 potatoes in the Broca for 23p the other. This delighted me enormously!

Ollie said...

'...the other day'.

Brockley Nick said...

@Node

"they should've gone for the one where the new Nisa is surely,"

As I've written before, the low bridge and narrow road is a big problem for supermarket lorries at that location.

"as that would get people who live on the eastside popping over,"

I imagine they think they will anyway. It's a matter of another 50 yards. Guess we'll see.

"so I do feel sorry for them"

Agreed, though hopefully they've got other plans.

"It's on the coalface of old gentrification, ie nice independent shop opening up, and new gentrification, the corporates moving in."

I think we slightly flatter ourselves that the buzz about gentrified Brockley has reached their planning teams. I think far more likely is that all the supermarket companies have expansion plans based on rapid growth of small-format stores in inner London and they have looked at every location in zone 2 and said: hang on, this place is right next to a zone 2 station, with station footfall that has skyrocketed in the last two years. We must put a supermarket there. Their plans for New Cross predated the arrival of the arrival of the independent deli there, for example. It's just the way the retail market is heading.

"we now have two supermarkets here, which we don't particularly want, and you have none."

The east side has one (Costcutter).

what does this mean? said...

This is good news for the so called 'dark side'. So this is now the centre of Brockley?

MagicGeoff said...

"We now have two supermarkets here, which we don't particularly want"

Speak for yourself!

(oh you were, ok)

Charlie said...

"Good points all around. I like how Nick framed the conversation, anticipating the negativity from us, reminding us that this has been in the works for years"

He is amazing at that sort of thing.

This is superb news after that horror thread last night. This is just what area needs.

Anonymous said...

"The east side has one (Costcutter)"

I am not sure that counts as a "super" market, or even a "market". The east side therefore has a food shop. Great...

Ben H said...

Good news, I think Broca and Sainsburys will complement each other. Mantle Road is definitely improving for the better.

Bad news for the new Nisa.

Brockley Nick said...

@Anon1259 - well if Costcutter is not a supermarket, then neither is Nisa. Their ranges are pretty much identical. I don't care what you call them.

Thomas said...

This does seem a pretty weird choice. Can people really see it threatening the Broca that much? Broca is cheaper than supermarkets for pretty much all the fruit + veg I buy, perhaps not for non-fresh produce but it's pretty select for a lot of that variety anyway. I fail to see a Sainsburys local as a threat for fresh produce.

Feel for the people working at the Nisa though, they were always the friendliest staff by far in comparison to the other similar local stores.

The size of the store though isn't that big for a Sainsburys local is it? It's really narrow down some aisles in there already so guess they would want to create a bit more space.

Also, why are people that excited about this? Every Sainsburys local I've been has been fairly appalling. It seems identical to what Costcutter and Nisa do except maybe some nice colours. The new Nisa regularly has some really good deals, if this Sainsburys is to be like the one in Lewisham or New Cross I can't see there being any bargains or even many decent prices.

Am curious to see how this will develop.

Anonymous said...

Thomas said "Also, why are people that excited about this? Every Sainsburys local I've been has been fairly appalling."

It's mostly a question of fare; Sainburys local do things like nice sandwich fare and nice doughnut fare, and less dishonest fare like other local places - so you get to pop in for a simple shop but also something reasonably fresh that doesn't break the bank with claims of being 'ethical'.

Anonymous said...

'doughnut fare'?! Christ. You just jumped the fare.
Do you wear 'wacky' ties and enjoy Red Dwarf? You seem the type.

Anonymous said...

"As disclosed many times before, the agency I work for has Sainsbury's as a client, so I won't comment on the desirability of this development, I'll simply offer the following observations:"

And that's not a comment!

Anonymous said...

We are pleased to hear that Sainsburys is opening in Brockley. The majority of corner shop and mini-supermarkets here are really lacking in many things, especially customer service.

Anonymous said...

Admittedly the Broca is pretty good value for fruit and veg, but I'm not sure how much money there is to be made in that. Most of the shop is other goods which are expensive, £4 for a jar of olives for example, that's the sort of stuff that Sainsburys will undercut them on.

Anonymous said...

Let's not forget the Co-op, in the great supermarket takeover of west side.

Anonymous said...

Good news! There is also a Londis replacing one of the other corner stores further up St Asaph Road. The West side is finally getting a bit nicer (and not as dark and quiet).

Anonymous said...

"There is also a Londis replacing one of the other corner stores further up St Asaph Road."

which one? I feel for the guy who runs the corner shop just up from the school. Sainsbury's will be bad for him but probably good for most people.

Anonymous said...

Now all we need is to get that timber yard at BX closed down and stick a nice big Waitrose in. The east side cannot survive on Costcutter much longer, the quality (and deals) are pretty poor in my experience. Lewisham Way Tesco Express presently gets all my 'convenience' business.

Anonymous said...

There was a sign in the yellow corner store at the corner of Avignon (not the kind of funky retro blue one just up from where the sainsbury's will be) saying Londis coming soon.

Also - the Sainsbury's will be bigger than the current Nisa - there is a flat next door that will be added to the floorspace (there's a dev app approved by Lewisham council).

Anonymous said...

Brockley Nick @ 13.18. Totally agreed. Nisa definitely isn't a "Supermarket", hence my comments at 11.42. Ah, they were anonymous!

Anonymous said...

Maybe Sainsbury's could replace the [dead] trees out the front? This could be part of the development permission, and would be a contribution to the community too?

Fattyfattybumbum said...

I live on the Conservation side of our fair suburb and I know its REALLY lazy of me but to be honest I wouldn't bother walk to the new Sainsburys to pick up the odd bit for dinner as its just that bit far from the station, round-trip. I have never even ventured into the Nisa mainly as I forget its there.

All I really want is to walk past a decent supermarket on my way home from work, so I guess I will continue to make do with the useless Costcutter for its usually gone-off veg and just whinge on here about it. I live on St Margaret's Rd so all we have is the pretty woeful Costcutter and that 'Best Today' thing beside the Brockley Mess....Both of which are desperate for fresh food.

Anonymous said...

To be fair, even if the new Sainsbury's didn't serve anyone on the East side of the tracks, there is a pretty large community on the west side (as well as all the new blocks going up / due to go up) going all the way up to Nunhead, so I'm sure it could just have those and have a pretty large customer base - leaves room for another supermarket (eg Tesco) to open on the east side.

Finlandia said...

This represents a major coup for the westside. This area must be the most positively affected by change in Brockley in the last 5 years. It used to be a bit of a wilderness but now its the place to be.

Mouse said...

Planning application states that it'll be open 7am-10pm. The plans are available on Lewisham's website ref DC/12/81163/X - looks like it'll be quite significantly bigger than Nisa.

Anonymous said...

The current Nisa is open till 11 each night isn't it? 10 would be a bit early ...

abridgeover said...

I think this is sad. I like shopping at the Broca Food Market, and the little Nisa next door is useful for things like baked beans and milk, and of course all sorts of canned beans and spices. It's like a corner shop. Sure it's a Nisa franchise, but most of the profits go to the Sri Lankan people who run it. Now Sainsbury's are going to descend and take over the spot, increasing food miles and using corporate power to dominate the local streets. I'm told that Tesco plan to install one of their awful Express stores on Brockley Road, but that may just be gossip. A sad day for Brockley, in my view.

I'm also saddened that so many people think this is GOOD news.

Meh said...

Yep it is, I regularly pick up beers from there post 10pm for much cheaper than supermarket prices. So I'm not that pleased about this. I quiet liked not having a high street brand as my local, now it just feels like the rest of London. The Newsagent on the corner of Finland is amazing and I'm really worried how this will affect them as presumably Sainsburys will have all the mags papers, lottery etc that people tend to stop in newsagents for.

Brockley Nick said...

@Abridgeover - how many food miles in a can of beans from Nisa? How many food miles in a can of beans from Sainsbury's or Tesco? The major supermarkets spend billions on optimising the efficiency of their supply chains. To suggest that Nisa beans are somehow "more local" sounds like unscientific hogwash to me, but happy for you to provide a link proving otherwise.

Tim said...

Does anyone know what the latest is re the Coulgate Street development? Things have been quiet recently..?

Anonymous said...

Just sorry for the Sri Lankan family that will get turfed out. Worked for years building up their business, and, wham, in marches a corporation
and another small business crushed.
But hey, all that human stuff! It's simply the usual selfish response of being able to make even less effort to buy food.
Probably the same people who now use the electronic checkouts at the supermarkets and contribute to a drop in employment across the sector.
God forbid I should suggest a hugely bigger choice at the Sainsbury at New Cross Gate, a horrendously long 2 min journey on the train!

shellfish hunt said...

huh? anon 20.38. Your post is kinda stoopid. The train costs extra. Plus for me i'd have to walk to and from the train station both ends. NXG car park is longer than the distance I'd have to walk to this new Sainsburys from my house. I live about 100 yards away. It's a win, win situation. For me.

amandee said...

Brocca is fantastic value!

£1 for 6 eggs, cheap veg and fruit (and better value if you get the box), £1.09 for organic milk, good cheese, and the infinity food stuffs is honestly priced. It’s definitely one of the reasons I moved to the area.

Shop there!

david said...

I don't really mind whether it's Nisa or Sainsbury's on this site; as Nick pointed one is about as non-local as the other. Although the franchise model for Nisa does work in their favour in terms of local people (just) Sainsbury's will (possibly, just) have a wider, fresher cheaper range. Meh. Hope the Broca's USP is strong enough but otherwise I'm not bothered.

However, am I the only one who doesn't expect everything right on their doorstep? It's the same theme in most of these threds. So and so corner needs a cafe despite there being lots of great cafes around. Brockley needs a major brand supermarket despite being surrounded by them in Lewisham, New Cross, Forest Hill, East Dulwich and Peckham. And so on.

Sure, if it's there then I'll probably use it (although Tesco metro on Lewisham Way is close and I rarely go) but I'd rather have local diversity and travel five minutes for the big names even with the marginal transport cost.

Maybe it's growing up in outer-suburban Birmingham where there was nothing at the end of the road or the next six, but this always baffles me.

Anonymous said...

£1.09 for 6 honest eggs in Tesco

david said...

And £1 for 6 eggs at the Brockley Market. Your point?

Anonymous said...

I have studied all the documents online. Excuse me if I'm not reading it correctly but all references in the planning application are to the existing Nisa expanding into the flat next door. Are you sure it is sainsburys ?

Tamsin said...

That's the planning application put in by Nisa and some partner and granted a month or so back - Nick's post refers to a licensing application.

Having got the planning consent to expand the existing owners might have sold on to a company (Sainsbury's) with the capital to invest.

(Sainsbury's seem quite good at paying top whack for land - why the development at NXG is taking so long. They can't get past pre-planning approval anything with sufficient density to give them a return on the price they paid for the former railway land at the top of the market.)

headhunter said...

Nice to know but I'll never use it. I try to do all my shopping at asda on old Kent road or Sainsbury's in new cross as I cycle home. Local supermarkets are generally much more expensive. If I need anything last minute I use tesco metro on Lewisham way or sultan foods....

Anonymous said...

98p for 6 honest eggs in Asda.



Westsider said...

I think one good thing about Sainsbury's coming is that they will keep their shop front neat and tidy which can't be said for the Nisa - it's shabby inside and out.

Also (imo) a big high street store coming to the west side legitimises the area as a commercial location and may encourage other retailers/money to move into the area.

Anonymous said...

Sainsburys! Cant wait.
Now they need to do something with those 3 empty shops top end of UBR/ Lewisham Way side.

Westsider said...

Oi, "Westsider", get your own name! I've had this one for five years!

Anonymous said...

we'd come down hard of this kind of gross opportunism if it should happen in Ladywell - believe you me!

anything you can do said...

90p for six honest eggs at Family Bargains in Lewisham

Anonymous said...

dishonest eggs are even cheaper than that

westsidernottheotherwestsider said...

Westsider of 5 years,

oh, sorry bout that. I'll retire it from here on in and come up with something original but still makes reference to the fact that I do indeed live 'Westside.'

Anonymous said...

Dishonest eggs come at a premium.

6 very honest eggs for 69p at Lidl.

Brockley Nick said...

@Anon0857 - like you did with the Tesco that opened recently at the end of Ladywell Road, do you mean? ;)

Tressilliana said...

Nick, I don't suppose blogger can put in an autofilter for the words 'honest' and 'fare', can they?

Mezzer said...

By the serial honest anon’s reckoning.

This is honest: http://www.google.co.uk/imgres?imgurl=http://media.treehugger.com/assets/images/2011/10/chickens-in-cages.jpg&imgrefurl=http://www.treehugger.com/green-food/battery-eggs-to-be-outlawed.html&usg=__VLKvtpnkuSEl6seB5jx5rUC1VE4=&h=297&w=468&sz=76&hl=en&start=2&zoom=1&tbnid=C-fAVWabFRy5NM:&tbnh=81&tbnw=128&ei=3By_UKu_KOu00QHdr4DIDQ&prev=/search%3Fq%3Dbattery%2Bhens%26hl%3Den%26gbv%3D2%26tbm%3Disch&itbs=1

And this is dishonest:
http://www.google.co.uk/imgres?imgurl=http://www.jennifermackenzie.co.uk/2006/07/Brass2S.jpg&imgrefurl=http://www.jennifermackenzie.co.uk/2006/07/02_eggs.html&usg=__s8LNLB4Oik78TE2lmLSxZAhWabg=&h=283&w=425&sz=35&hl=en&start=3&zoom=1&tbnid=kWH5hMovnC0_5M:&tbnh=84&tbnw=126&ei=Rh2_ULGfA-u30AHav4CoDA&prev=/search%3Fq%3Dfree%2Brange%2Bhens%26hl%3Den%26gbv%3D2%26tbm%3Disch&itbs=1

Anonymous said...

I only want to eat food that has had a happy life.

You get more flavour that way.

Anonymous said...

and the effect on house prices in the area?

Anonymous said...

"@Anon0857 - like you did with the Tesco that opened recently at the end of Ladywell Road, do you mean? ;)"


if you are referring branch of Tescos on Lewisham High street opposite the snooker hall then it is not in Ladywell, please consult a map next time

Anonymous said...

Opening soon: Tesco Express Blackheath Rd
near Deptford Bridge DLR.
Nice. :-)

Anonymous said...

@Brockley nick you expect @abridgeover to give a link to prove their comment but you don't give any links to prove your reply. Why do you expect other commentators to provide a higher standard of evidence than you? Are you in Sainsbury's pocket?

Brockley Nick said...

@Anon - I didn't make any assertions of my own, unless you're referring to my comment that supermarkets spend billions on optimising supply chains. I wouldn't have thought that needed standing up, since it's pretty obvious (supermarkets are supply chain businesses) and "supply chain" covers all sorts of factors, whereas abridgeover was making a pretty specific claim.

However, here are a few recent links for you, to give you an idea. By the way, there's nothing particularly noble about any of this. Cutting things like waste and road miles is a massive money saver for them and they are subject to all sorts of regulatory pressures.

http://www.igd.com/Media/IGD-news-and-press-releases/Over-200-million-food-miles-removed-from-UK-roads/

http://www.igd.com/Media/IGD-news-and-press-releases/UK-supply-chain-prevents-86000-tonnes-of-waste-exceeding-ECR-UK-target/

http://www.businessgreen.com/bg/news/2216358/supply-chain-waste-slashed-as-supermarkets-smash-expectations

Only big business can do this sort of thing. You need scale and specialist expertise. Independent businesses are great and important for the community and to create a sense of place, but models of environmental and economic efficiency they ain't. It's precisely because they are less efficient that they struggle to compete on price, often.

Which is all irrelevant anyway, because Nisa is a big business too, with its own supply chain strategy. But that's precisely the reason why the original point was so odd. It's just one large supply chain organisation being replaced by another (in food miles terms).

Guest said...

Very welcome news that at last a decent supermarket, not to say that Broca isn't, will be moving to Brockley, unlike some other chains.

Just a rant about the Nisa by the Station. My wife was in there today and bought several items. The goods totalled £6.08. My wife handed over £11.08 and expected a Fiver back, so that she wouldn't have a pocket full of change. She only got back £4. My wife insisted that she was owed a pound more but the man said that she only gave £10.08. He was also rude about it. My wife is not a petty criminal and has better things to do than scam Nisa out of a quid!!!!! This is not the customer service we as locals should expect when there are plenty of other supermarkets/newsagents in the area.

Rant done....

alimaj29 said...

I am not happy at all to have another supermarket chain opening in Brockley. It's a shame Broca Food Market could not take the extra lease next door and expand. Their food is the nearest to normal quality food being sold those days. Supermarket sell disgusting processed, very low quality food that does not taste a thing. So if you are comparing by quality product, supermarkets are more expensive. The fact that they are making an enormous amount of money selling what they call food is horrendous and a counterfeit to society at large. Scandals after scandals in the news or documentaries on TV on their products, obese sick people raising... who is still buying that crap?? 

alimaj29 said...

 they will stay poor if they don't get enough nutrients to their brains

Monkeyboy said...

what are you babling about?

Lucy said...

I'm really depressed to see Sainsbury's move into Brockley. Chain stores just send the money away from the community to shareholders and the research supports this - estimates are that £1 spent in a local shop puts up to twice as much money into the local economy, supermarkets return as little as 5%. If we need a chain supermarket we have one already - in New Cross Gate with better stock than one of this size can offer us! So much for encouraging local economy and businesses.

NearbyToNewSains said...

You can always argue the other way ... I've always had to leave Brockley (or order things online) because there doesn't seem to be a supermarket with enough stock (especially meat) in the area. This will probably keep me in Brockley for my shopping which means: employment for local (hopefully) people, less online shopping and more shopping in my community (= busier, activated high street) and I'm more likely to buy other things from nearby stores (eg Broca) than if i was shopping in NX...


Just another side of the argument.

Anon said...

I'll miss the older, littler Nisa. It was a bit ramshackle but the people there were friendly. In the new Nisa they're not. Fresh stuff in both was equally bad. Broca's OK but a different market, as has been said. On the whole I'm happy to see a Sainsbury's so I can buy, for example, a lemon that isn't mouldy, even though it won't be as good as one from Borough Market which I can't get to and can't afford.
I was happy at first with the new influx to Brockley but it was a gentler and kinder place before.

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