Patisserie Ladywell [UPDATED]

The Ladywell rumour-mill is kicking in and it seems that former restaurant Masons, which is currently being redecorated, may be about to reopen as a patisserie. Two local residents have told us they've heard this from the team working on the refit.

UPDATE: This is now confirmed by a reliable source who has spoken with the owners. The former restaurant will become a French patisserie. It will be great to see the space brought back in to use and a patisserie would be a genuinely different offer for the area. However, it's a pity that we have  lost one of the few restaurant spaces in the area and since it's presumably still a licenced premises, we hope they will find a way to work booze in to their repertoire.

75 comments:

Pete Thornton said...

Wow, interesting news which presumably won't be welcome news to El's Kitchen although croissants etc are only a small part of her business. The bakery will also be a bit annoyed I suspect.

Anyway it would be nice to see what this place sells; and hopefully all the shops can find a way to get along together.

Anonymous said...

Disappointed it's not a bar/restaurant, but pleased something is opening after seeing the depressingly empty shop for a long time now. Hopefully it will be a success. Surely Oscar's will be the most at threat from this?

Brockley Jon said...

Yup, a bar/kitchen in the Orchard-style would have been good, er... kind of like of what it was before it closed. Oh well, listen to us. A few years ago there would have been dancing in the streets at the news of a "patisserie" opening in the area!

Brockley belle said...

Great, just what we need around here more bloody cakes...

guest said...

Great news! I'll be visiting, even though I'm up near Brockley station ... will be a good weekend walk

Jess said...

Yay! Cupcakes are great and also another place for local Mum's to go.

Pete Thornton said...

We don't have much of that down in Ladywell.

Mother's Ruin said...

Boo! Gin is great. F**k local Mums.

Brockley Nick said...

I bet they end up doing booze. It's a big space and a licence isn't a problem. Even if it's wine and cheese nights, etc.

phwoar said...

LMILF?

Maggielabrosse said...

wow looking forward to trying it out 

Guest said...

Wow - sounds great but it would be nice if it was somewhere that also served booze and nibbles into the evening, not just coffee and cake closing at 5pm on weekdays. They would do well with some sort of wine, cheese, candle light affair. More of a bar atmosphere. I love the Ladywell tavern but sometimes just want to go local and not be sat in a pub pub. If that makes sense. As others have said something like The Orchard which is always heaving and a lovely atmosphere.

The Tilla said...

Ha, and there was me thinking a butchers would be a brilliant addition to the area. Oh well will have continue to drive to William Rose or Well Beloved.

I agree enough of the cakes  - we need meat + booze. Wouldn't that be a brilliant combination. , butchers / restaurant selling the local Brockley brewery beer!

Hillyfields said...

yeah.. somebody, please open a butchers in Brockley!  Please!  Pretty please... 

the Crof said...

Peter James, Ewhurst Road (Crofton park) is a *fantastic" butchers.  

Edgey808 said...

For the life of me I can't work out why folk still think William Rose is a decent butcher, they've really got people fooled.

Sparkes or Muscat are fantastic, as is the new one in Peckham on Bellenden Rd.

But William Rose? Trust me, they rip people off.

Barbara said...

Wow, hope they do bread. That would be great. Meanwhile, can't resist joining the chorus of "Remember Peter James the Butcher is there on Ewhurst". A very easy walk from Ladywell, I know as I do it all the time. And scenic too, if you take the route across Ladywell Fields and the curly bridge.

Brockley Jon said...

There is also a new butchers opening in Forest Hill soon, for those who don't mind riding a couple of stops for their meat.

GoLadywell! said...

a french patisserie will be really nice. but hopefully it might have some savory things too like french onion soup, quiches, french sausages, frites etc and can open in the evening too. alcohol will help broaden the appeal to more people.

SE4 ever! said...

 That is why they are mum's...hello!
I welcome any business which puts life back into the area and I am not talking about battery bred hot wings emporiums or bookies. I mean local businesses which become part of the local scence.

SE4 Ever! said...

 Indeed. We use PJ all the time. Never had to go all the way to Lordship Lane!

MickeyMouse said...

I echo the sentiment 'Enough of the cakes, bring on the booze!'

Jam Circus is a big loss to the nightlife scene around here, we need some bars!

Anonymous said...

Patisserie by day, Mr Lawrence by night will do me. Please do the latter...

Another massive vote for Peter James, a brilliant butcher.

Pete Thornton said...

El's Kitchen already does bread.

david said...

Yup, Peter James is Brockley's butcher. Make sure you use him to keep it viable (not suggesting it isn't but a successful local business breeds more of the same, hence the bloomin' cupcake explosion!)

guest said...

A butcher near Brockley Station would be useful - Peter James is a long walk if you live right near the station ...

guest said...

Really not that long - I live near Peter and walk to and from Brockley station at least once a day! 

Steve said...

I'd strongly recommend Peter James in Ewhurst road.

Guest said...

I hope that the person behind the new business venture is open to reading these comments and realising that there could be a lucrative business if it is aimed at the right market.
There are a lots of people wanting a local evening spot. Coffee, cakes and pasties are all well and good, but when I get home from work at 6:30pm Oscars Cafe is closed. Getting off the train and going local and a spot of drink and food esp in summer would be amazing!!!

Malyons said...

Surely this news will attract lots of French multi-millionaires escaping the super tax in France to become Ladywellians. Let them eat cake. 

Goodfella said...

I hope the person behind this new venture realise that we the Brockley Central Mafia run this town and what we say goes, to hell with your hopes and dreams.  Even though we, the readers of this website make up less than 5% of Brockley residents, we like to think we can make or break a business with our b1tch1ng and moaning. Be a wiseguy and do as we say.

Brockley Nick said...

Because if there's one thing that good businesses hate, it's customer insight.

I think we need to distinguish between "moaning" and "suggesting things". I agree moaning is completely unwarranted before a business opens. But someone making the suggestion that it could open in the evening is a useful insight on what local people might support.
As for your 5% figure. 11,000 daily reach across all BC platforms. Combined population of Brockley and Ladywell: Less than 50,000. And as I'm forever being reminded by critics, BC readership probably skews towards the patisserie frequenting classes. So I'd think it's quite an important audience to consider...

Anyway, good luck to them. Like nearly all commentators, I'm looking forward to it.

Goodfella said...

Yes, and if there's another thing that good businesses hate it's unfairly negative reviews and comments. Which is rampant on any post on here. The Brockley Jack trying to get a few votes in a pub competition, breaks into people talking about their bad experience. Little Nan's, everyone saying it sounds awful. Brown's having a refurb, everyone hates it and it's a ripoff, and that's only in the last few weeks.

I'm a firm believer that if something isn't up to standard or good enough you complain there and then, 9 times out of 10 it will be sorted, and if you still don't like it, don't go back. The problem with people firing off online is that it completely distorts the perception of a place. Most people don't go and write about a place they had a good time at, but they do if they have a bad time. So a tiny minority can make it look like a place is terrible. Speak to the people that have had their businesses ruined by a bad Tripadvisor review written by a spiteful vindictive git.

As for your 22% figure across all platforms. It's presumably, Twitter, Facebook and the website. I willing to stake a lot that most people who follow you on twitter are also the same people that 'like' you on Facebook and presumably use the links to go to the site. So you're not double counting, you're triple counting them, and also assuming that people see and/or read every social media update. So okay I'll let you have 7% as more realistic.

Just Sayin said...

Don't forget those that use work and home computers and also their smart phone. That's 3 for 1 right there. Sorry Nick :-/

Brockley Nick said...

"Yes, and if there's another thing that good businesses hate it's unfairly negative reviews and comments."
Agreed. I often challenge what I think are unfair comments and delete ones which I think are bang out of order. But judging what is unfair vs what is reasonable is tricky. The majority of comments are positive and BC does a lot to raise awareness and promote custom, as many owners will tell you.

"Little Nan's, everyone saying it sounds awful." A few people didn't like the gimmick. Big deal. Little Nan's will get plenty of custom via the BC coverage. The last nasty comment about it was posted by you, albeit in I assume a tongue in cheek way. But nonetheless, you need to practice what you preach.

"So a tiny minority can make it look like a place is terrible. Speak to the people that have had their businesses ruined by a bad Tripadvisor review written by a spiteful vindictive git"

Agreed. I try to police such things. By all means call out specifics and I will review. Take this thread. One person saying that they don't want a patisserie is not going to put anyone off. So I don't know what you're moaning about. It's an opinion. An inane, not very nice opinion. But easily ignored and not harmful.

"As for your 22% figure across all platforms..."

I never said 22%. And if you read the case study I posted, that acknowledges the overlap, of course. 11,000 is one day's reach. Articles have a shelf life of a few days (and get plenty of views long after they've fallen off the front page). BC has a very large local audience and drives lots of custom to local businesses. When Chinwag opened in New Cross, they told me they got several customers within the first few hours of the article appearing - and that's in New Cross and just the people who told them they'd heard about it via BC. It's value as a marketing tool is undeniable.

Anyway, well done on taking a positive thread and turning in to a rant. I'm sure the owners will be delighted with your intervention.

Pete Thornton said...

I don't think this place will fail through lack of awareness - everyone who lives in Ladywell and uses the station will be walking past it every day. El's Kitchen seems to do good business every time a train deposits passengers. This place will too I should have thought. Patiserrie could mean anything so I'm sure that the owners are open to ideas...

Brockley belle said...

And a fishmongers, we need a fishmongers

Brockley belle said...

Nun heads only 20 mins walk. They've got everything handy, butcher, fishmonger, proper baker and fruit and veg. After shopping you can stop off for a nice pint in the nuns head.

Pete Thornton said...

Yes it would be nice to have a fishmongers like they have over in Nunhead. I'm sure one would do well.

Brockley belle said...

Point taken. Therefore I must suggest that it opens as a fishmongers. We need one of them

Aneka Risdon said...

No sushi, no train, no waiters on rollerskates ..  poof, the bubble just burst.

NAT said...

Anyone that was looking for a local investment opportunity might like to have a chat with those lovely fish stall guys at Lewisham market.
They'll get there themselves I'm sure under their own steam, and achieve the status of 'shop' but maybe not soon enough.
Their response to demand seems wise already.
Go Draagons but don't be sharks.

NAT said...

Thinking out loud, though, is the high street shop, and all the hassle that impies worth leaving a good market stall for?

Simon@Geddes said...

I spoke to the new owner of the former Masons site yesterday and he confirmed it was going to be a French patisserie. He also told me he was going to be opening in mid March and that he would open all day and close at 8pm in the evening.
He said he wasn't going to sell alcohol but plenty of fresh food.
I really wish him well with his new venture and I know our team will welcome another option for lunch.
Personally I am disappointed they won't be serving alcohol as it would be nice to have an alternative to the Ladywell Tavern. I also hope that the new business doesn't impact negatively upon El's Kitchen and Oscars. It would be nice if it actually encouraged people to use Ladywell who don't already do so.

Anonymous said...

Peter James sells fresh and frozen fish, as well as being an amazing butcher.

Go Peter James!

anonymous said...

 The fissh stall is very good. Had Bream from there last night.

HOB said...

Peter James now selling wet fish, it's spanking fresh & worth the journey from Brockley for along w some of his excellent sausages

HOB said...

I think a patisserie is a great asset- many of the cafes in the area are stocking their pastries from the excellent Jade in Blackheath, would be great to have a local source as well

Mats said...

Sounds good and better than being another empty permisies but we need a decent dentist in the area!

NAT said...

Wait until demand picks up a bit on the back of the new pattiserie, or was that what you were driving at?

Goodfella said...

'Anyway, well done on taking a positive thread and turning in to a rant.
I'm sure the owners will be delighted with your intervention.'

My original comment was taking the p1ss out of the preceeding pompous comments by certain self-important types, ie telling an as yet unopened local business what to do and how to operate in a way that had nothing to do with the assumed business plan. You were the one that got incredibly defensive and launched into a ranty load of false spiel about the importance of this site and it's supposed reach. I'm sure the owners preferred a bubble bursting attempt at humour than people writing them off before they even have a launch date.

SnackBar said...

This is great news.  All we need now is someone to take over the 'Snack Bar' next door.  That has been empty a lot longer than Masons.  Does anyone know if this is due for a refurb/take over?

Carter said...

There's one in crofton park

Guest said...

@Goodfella - why so negative?
I wrote a comment and it was in no way meant as 'pompous' or 'telling a business what to do'.
Surely any business would want to know what the very people they are hoping will part with their money would like? A business must be able to make a gain.
1. know their market 2. capitalise on opportunity?

I don't see anyone's comments on here as in any way "writing them off" as your message says. Everyone is positive in their feedback. The other suggestions are hopes for the area from people taking an interest.

CanadianGothic said...

They were selling the tables and chairs from Mason's today. Met the new proprietor-a friendly sort who said they hoped to open by the end of March. As for El's or Oscar's, I don't really see it as competition between them. The fact that there is now a constellation of decent shops in Ladywell has encouraged me to shop there instead of Lewisham Central which, technically, I'm closer to. Hats off to all who have helped to make this such a pleasant little area of the borough!

Asdas said...

Excited to see a sign in their window that, amonst other things, they will be selling crepes. Just hope the opening hours are acceptable for commuters (i.e. staying open until at least 7/8pm on weekdays.

Cromptontv said...

We need sushi. Maybe Itsu can open up in that empty shop between the new cake shop and Geddes. Somebody put a word in.

CanadianGothic said...

I second the Itsu!

Brockley Nick said...

Well, good luck with that. I'm pretty sure the Itsu model is based heavily on catering to the lunchtime crowd of office workers - not something Ladywell has in abundance.

GoLadywell! said...

the opening hours seem really good. from what i can remember (they have now been painted/stencilled on) its 7am-9pm monday-saturday and 9am-5pm on sundays. surely they'll serve alcohol if they are staying open until 9pm!! i hope so anyway. it looks like it's being really tasefully done. the floors have been sanded, everything has been cleared and the outside has been painted now. pretty speedy work! there is also a new 'for sale' sign up at the snack bar next door. hopefully another business will snap it up. it has been empty for so long!

Fatenbread said...

The "Snack Bar" is up for sale for £260k:

http://www.rightbiz.co.uk/buy_business/for_sale/82859_london.html

Panda C said...

Ladywell had a butchers shop, and a wet fish stall down by Ladywell station some of you may remember, but that was 30 years ago.

Panda C said...

If the new patisserie can make coffee to the standard of Monmouth Coffee Shop in Bermondsey,thats my bench mark, then I'm all for it. The coffee in Oscars at Ladywell and Pistacchio's on the Hillies is way below standard. I  will pay for a great coffee, but not for dishwater.

Pickles said...

Waiting to see what happens to the Snack bar.

HOB said...

I disagree Panda C- I think Hannah at Pistachios makes great coffee, good strength, lovely tight froth, served with a smile. Oscar's is inconsistent though, I took back an overly milky, luke-warm capp & mocha and was told "that's how we make our coffee"...
So is it a patisserie as in they are going to bake fresh cakes and pastries on the premises, or as in a cafe that bakes from frozen / has delivered pastries, bagels & muffins, like the one by the bookies in Forest Hill or the one on Siddons Road?

Coffee snob said...

 I am sure Hannah does the best she can with the ingredients she has.  But if those ingredients are poor, the result is mediocre at best.  Pistachios is more about the splendid location than the quality of the food and drink.  Oscars has quite a twee tea room ambience, but the coffee is nothing to write home about.

Ladywell could do with a place that does decent coffee, such as we have in  Crofton Park (Arlo and Moes) and Brockley(Browns).

If they do coffee like Square Mile or Monmouth or the other independent roasters, it will get my custom.  If they buy an espresso machine on the never never and get stitched up into making do with the dire product pedaled by Lavazza, Illy or Segafredo  I shall be unimpressed.

NAT said...

I would rate Pistachios coffee very highly, maybe just a whisker behind Browns, but that's high praise, I think.

Coffee snob said...

If that is the case it would be a radical change of policy. 

I have been to a few of those Pistachio places (there are about ten of them in parks around London.)  The standard of food and drink is 'greasy spoon'.  It seems to be built into the franchise.  The attraction is their pretty location and great view.

Nonetheless, I shall check this out, see if you are taking the michael.

I like the idea of a nice patisserie in Ladywell, show that gawd awful bakery opposite, how it is done.

NAT said...

I am grateful to you.

Coffee snob said...

 The presentation of the coffee at Pistachios is OK, but the underlying coffee is - Fairtrade - all very worthy, but barely drinkable.  I shall now get back to reading Caffeine magazine which seems to have a bit on Brockley.

NAT said...

Welcome back Hugh.

HOB said...

Coffee is the New Real Ale , discuss....

Panda C said...

mmmh, well its the quality of the coffee that counts, how its roasted freshness of roast etc etc 'tight froth' is what it is tight froth, nothing to do with coffee, but yes the service was friendly.

Let them eat cake said...

Somehow I think it unlikely that the bakery and the patisserie will be sharing the same price points and customer demographic.  Fancy pants French, I expect.   Might it spark a Battle of the Baguettes in Ladywell?  We live in exciting times.

LadyBoyAndy said...

Am I alone in thinking that the signage of the new patisserie is awful?

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