Deptford and the Waitrose effect

Deptford's been given the Standard's Homes & Property treatment this evening, albeit with the focus on New Capital Quay, which lies on the Greenwich side of the water.

The imminent arrival of Waitrose (admittedly a rare thing in South East London) has forced the paper urgently to reappraise its view of the area, which we've been saying for a long time is already one of the best things about this part of the city. Suggesting that Waitrose confers "retail respectability" on a place that boasts a great market and dozens of interesting independent shops and businesses is pretty irritating, but it's nice to see namechecks for the Deptford X, Bearspace Gallery, the Albany Theatre and the Deptford Dame, among others.

With Workspace and Cathedral Group planning major redevelopments of Deptford's core and further improvements to the high street due soon, expect many more of these sorts of articles to follow.

13 comments:

Yokel said...

Waitrose Deptford? I question whether whoever wrote that article has actually ventured here. New Capital Quay and the Waitrose project is certainly not in Deptford - its Greenwich SE10, a stones throw from the Cutty Sark. I bet Galliard Homes weren't impressed as they are trying hard to differentiate their units from Paynes and Borthwick ones sited further up the river in Deptford! I know Deptford developers in the past have tried to pretend they are in 'trendy' Greenwich - I wonder if this is a sign of things to come and Greenwich developers are now wanting to claim their Greenwich sites are in Deptford?!

16" East said...

Clearly Waitrose have little interest in Deptford except for some of the riverside apartments that happen to fall on the se8 side of the creek: they want to catch the Greenwich and blackheath folk some of whom brave the tunnel to use the canary wharf branch at present. It just doesn't connect with ordinary life in Deptford, and is probably a bit pricey for some of the creative lot too.

guest said...

Waitrose should come to the new site in Brockley, they would do very well considering that the only competition is NISA and Costcutter.

Brockley Nick said...

Not that they will, but what new site are you referring to please?

AndyScorgie said...

Clearly the "guest" refers to the site of the MOT garage - I agree one can live in hope, a Waitrose whould be one hell of an improvement on most of the tut round there!

Tyrwhitt Michael said...

What next Fortnums in Lewisham or Catford?

Brockley Nick said...

" I bet Galliard Homes weren't impressed as they are trying hard to differentiate their units from Paynes and Borthwick ones sited further up the river in Deptford!" Yes, I was thinking the same thing. That piece will have left them highly conflicted - great puff piece and Deptford being presented as aspirational, but also undermining their bid to be seen as a Greenwich development.

Sue said...

Ha ha ha! So funny! Creekside Village SE8 has been at such paynes to situate itself in Greenwich! You're so right, Yokel!



Paynes Wharf also has a primary school nearby according to the ES estate agent bollocks. Yes, one that's been closed for years (by Greenwich). It's also not true that no one on Pepys will use Ocado delivery – the Z building (aka Aragon Tower) will! Ominous is the mention of the link from Deptford High Street to the river across Evelyn Street, but no mention of the hideous Convoys Wharf. Useful bit of mashed up Deptford history though, if any Chinese developers are reading...

Peter Hill said...

At the moment I drive to the Beckenham Waitrose - and I live just off the High Street in Deptford.
It is completely worth it, for the better quality food and veg.
P.

Monkeyboy said...

save yourself the bother. buy your meat, fish, posh cheese, ham, all kinds of bread at brockley market and good veg. normal staples can be got at sainsburys, they more than likley use the same farms as waitrose anyway. why schlep to beckenham?

Brockley man said...

Can't wait for waitrose to open 20 June 2013!

tomazinho said...

of course it's deptford - that area was only allowed se10 not se8 'status' after extensive haggling w council and possibly an ahem oiling of wheels by the developers

Maggie said...

Hi Peter, Not sure if its the same one are you related to tracy


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