Sids, the Brockley Road bathroom supplies shop, has shown you don't have to spend a lot of time or money on social media engagement to spark online conversation about your brand. You can just stick a picture of Sid James on a bath and put that bath above your front door and someone in Singapore will spot a Tweet by @shitlondon about it and RT this to a hyperlocal blog in your area and soon the whole world is talking about you.
Anyway, Sids is a good shop. More of this sort of thing in Brockley please.
With thanks to b. who tweeted us about this.