Brockley Sainsbury's opens July 15th

Sainsbury's is opening its delayed Local branch on July 15th, according to this ad spotted by BCer Michael. 

It's evidently hoping to crack the Brockley market by selling a wide range of fresh fruit and vegetables (the Broca has an interesting but sporadic range, Nisa has a narrow range and Costcutter's quality is patchy).

It's a bold gambit that might just work.

31 comments:

Nathan Odong said...

Do you think they'll have any work?

Brockley Nick said...

They were hiring a few weeks back.

Lilly said...

As much as i enjoy using the Brocca - the sporadic range means that this sainsburys will be rather tempting. The number of times i've wanted rice milk and deliveries at the brocca haven't come in yet... i end up walking down to new cross sainsburys...... I love supporting independent local shops but the brocca is going to have to get up to speed in order to compete......If they don't have the stock then it will push people next door who will find it convenient and perhaps slightly cheaper .....

Anon said...

I love the broca but they really need to smarten up a bit... It's a bit "bitsy" in there lately. I hope they improve to rival sainsbury's a bit.

Brockley Jay said...

This will crush the Broca. I'm sorry to say, but it is true

brocashopper said...

Not necessarily ... but they do need to commercialise / tidy it up a bit ... more stock and better presented. I'll always go to Broca first, but they do need to improve...

Monkeyboy said...

why? its not competing on the same ground. the broca seems to survive when there is a standard, modern well stocked metro type supermarket at the station. they are the ones "threatened"

Brockley market thrives even though there are traditional markets in deptford and lewisham, the broca survives even though its surrounded with convinence stores. in any case, no comercial enterprise owns anyones custom.

Brockley man said...

People choose where they want to shop. No one is forced to shop at the Brocca food market or at Sainsburys.
I will choose to shop in Waitrose, Greenwich from 20 June 2013. It's my choice.

Ola said...

Brocca should specialise in organic and well sourced good quality foods, the ones which won't be available in the sainsburys, this is the way forward for them. also improve their cafe services, put some tables out, etc... i'd hate to see them go, but unfortunatelly as it is at the moment it will not survive.

sh..... said...

i luv broca mnky cnts, brt fck bys & grrrls. Cnut u 4 fck-ing sh........

guest said...

I would love to see Waitrose in Brockley. Broca will do better, because more people will visit that side of the world to shop

Honest Fairy said...

Honest fare will prevail.

Mark said...

I do not see what is so bold of Sainsburys to locate in Brockley. What would be bold was if the council and landlords work together to ensure a diverse and thriving independent sector rather than a corporate takeover.


They (Sainsburys) will move in, put up the prices. Then ban children at the first sign of trouble as they have in Lewisham.

Monkeyboy said...

confused now, will their buying power ensure low prices so forcing the battling little guys out or will the put prices up so fleecing the locals? still, local can choose to pay bit more to keep the shops they want open, its not compulsory. im no free market neoliberal but who decides what prices are appropriate? if you are on a modest wage you look for the best price, if you can afford to pay for something you perceive as better, be it produce or service, then there is the Broca. banning kids? not sure there is any difference in policy between independants and the big guys.

Food O'File said...

Brockley is getting a Waitrose. Kinda...
http://www.waitrose.com/content/waitrose/en/bf_home/bf/740.html.html

Honnington Bonnington said...

I shop at Broca every week and they have nearly everything that accommodates my staple food needs. Some of the items in Broca e.g. Alpro Soya milk and 1/2 dozen free range eggs are cheaper that the giant high street retailers! I even benchmark some 15 of Broca's products against the retail giants now and again and Broca's prices are, depending on the type of food, are 10p to 35p more - will this really break most peoples bank account? If I buy 10 products at Broca each week and will cost me a total of £1.20p more than at e.g. Sainsbury's then I spend an extra £60 a year to keep Broca open - not a lot of money is it in supporting our local SME's? If retailers giant retailers dominate our local community and shops then choices and prices will be dictated by the mega powerful supermarkets thus reducing competition, no matter how small, must exist. As someone who works in the field of business and financial consulting (I actually advise and wisely spend and managed £millions for public and private sector, global company's) even I am against giant supermarkets moving into non-high street, local community areas. In France there is a law that disallows supermarket to open on Sunday in smalls towns nor allow them to build huge supermarkets in cities.

Honnington Bonnington said...

I agree, some shelves are empty at times and if they take the leap to stock more varied food (especially more organic produce) and locally grown food (in peoples allotments and health & safety regulations permitting) that would be pleasing.

Rose Bud said...

I love Broca for their fresh bread, organic milk and interesting veg. I appreciate that they employ really nice students and play decent music, and also have ice-cream pop-ups from time to time. I doubt I'll use Sainsbury's - it's only a 'local' after all, so not that great a range.

Colin Quinton said...

I noticed tonight that the opening date's changed from Monday 15th to Weds 17th

itcouldbegreat said...

I agree that the Broca FM could do something better with the second room. At the moment it looks like it's not quite one thing or another, very shabby and not somewhere that makes me want to browse for food. I think they can co-exist with Sainsbury's though if they put a bit of retail love in the store, they have a great site, just needs smartening up bit. It's also a little confused in terms of what their offer is - yes they do organic food, but last time it looked it appeared they were selling vintage clothes in the other room - bit random and for me a bit off putting. Felt a bit like I'd walked into Oxfam. I'd be following the examples of Brown's and Gently Elephant in terms of how to create smart spaces that people want to shop in.

Cash machine said...

Just saw that Sainsburys have installed a new free cash machine.

Maiden said...

Yes Erin really needs to take the bull by the horns here with the Broca food. For example their coffee machine has been out of order for months now, get it fixed and put some tables outside. When I go to the east side, I invariably go to Browns as the coffee and food is better, but I probably would be tempted to stay this side as it's quieter and more relaxed. Also so much of their fruit and veg is very tired, wooden crates full of soft old potatoes, wrinkly apples, bendy carrots, and that's just the stuff I was looking at, and it's not just because it's hot weather either it's been patchy for ages. They didn't have any houmous, I mean if that's not a staple product for this sort of shop then what is. They've got a big box of free books, nice except all of them are weather damaged or in a foreign language, or absolute rubbish, so get rid of it.
The Broca was a godsend when it first opened, but the core stuff they sell which everyone seems to buy ie the bread, fruit and veg etc, will be done better by Sainsbury's. I think the two can co-exist, but the Broca needs more than cheap eggs to survive.

Ben H said...

Veg does seem to be in poor shape, often hard to find a spud that isn't soft and sprouty. The spanking new Sainsburys might possibly show up Broca's now gloomy interior.
Not so sure about having seats outside, have you seen the winos outside the bookies...

Erin said...

Hey Brockley people, I've never posted a comment on Broc central before but everyone seems to be asking me about Sains opening, i apologise in advance if I sound unpolished! If you have met me, you will know I still have my Canadian accent, swear like a sailor and speak very bluntly!
I personally think its great that we have a sainsburys next door! It's going to make that corner a lot safer for everyone at night and bring more foot traffic to the west side! I think it's fab! I know people alway comment on here that we need to smarten up or stock more but the simple truth is that we are doing our best. There simply is not enough money for us to be an equal competitor for a major supermarket chain. Ever. (Maybe in 100 years, thought j. Sainsbury back in the day) I tap dance paying for what we stock at the moment but I'd rather do that then be unethical with my choice of suppliers. We stretch on staff, watch our budget and Rob and I do all the behind the scenes stuff myself!
But what we do best, we will keep on doing! Great suppliers, most based in SE London or Kent! Wholesalers like marigold or infinity who are supporting other small brands and businesses! Super sweet staff members who all live local and keep their rent money and spending money in the south east. We created 15 new jobs in Brockley in the past 4 years, not a huge deal but we keeping it local! Woop! We use local people to do our diy, to roast our coffee, and make our cakes! We have awesome local se4 peeps making honey, ice cream, jams and bags!
We have the best, best, best, best regular customers and they keep us going! I can't thank them enough! We fricking LOVE you!!!
We will be making a few changes, I'm just coming back to work after 10 months maternity leave, so look out for more tweets about changes! I hope we can keep slowly but stably growing, getting better every year, being able to afford new fridges, stock etc rather then second hand. I want to stay affordable for everyone and we try to be competive! I never want to go out of business because I can't afford to pay staff, rent or suppliers. We will grow with time, but its best not to go into debt if I can I can help it! Our main focus will always be Brockley! Keep it as local as we can! I know people will disagree with me, but I really hope that you will take us for what we are, a local shop doing our best at the moment. And I think we kick ass! Go Broca team go!!! Best coffee, cakes and grocery in town ( a proud momma got to say how she feels!)
So, that's me done, I really hope you spend your pounds local first and then go to the sainsburys for when we are out of stock ( or for wine, catfood, and the loads of other things we don't sell!)
It's going to be great, come on Westside Brockley!!! Love ya!!! Xx

Kenny Tinsel said...

This is, hands down, my all-time favourite comment on Brockley Central.

Westsider said...

I'd also love to see the BFM open a cafe. I have to admit to preferring Brown's coffee and cakes but their space to too small and it is expensive. I'd definitely head to a Westside Broca if there was one. In the past I would have walked up the hill to the Hill Station, but feel it has gone downhill since your departure Ian. The food just isn't as good and the service feels very fragmented. So- there's space in the market, I'm sure!

hello said...

Sainsbury's opened today and I can report that it has a great range of food. I think it's a valuable addition to the area and will complement what is already there in terms of the Broca, bringing people from further afield.

lilly said...

That's really lovely - for that people will keep coming as people
locally (and further afield) love the brocca. For me the only
frustration is that sometimes i want rice milk (etc) and there are times
where there hasn't been any for a period of time but by the time you've
stocked up, I've already walked into new cross and stocked up on 3
cartoons and by the nature of the supermarket i end up stocking up on
other bits as it's convenient for someone who has a hectic life..... I
guess my main point is help us - the community, help you as i love your
comment and really respect what you've achieved so far, how the Brocca
helps other and how lovely your shop makes Brockley look.

I don't want to shop at the sainsburys as i would prefer to spend my money at a independent shop. xx

brockleycat said...

It's extremely rude and presumptuous to say that Browns are 'greedy gits', a flat white there is £3 for a reason, Ross the owner has numerously given good and thorough explanations on their twitter site and in the shop. No shops are 'greedy', the nature of them is that they want people to spend money in them...

Ron Fronbin said...

Hi Ian, I can't understand why people will happily pay £2.30 for a mediocre/poor level coffee but are stupid enough to think that paying 70p more for a really high level coffee is somehow a rip off. There are reasons why it costs more and those reasons are based in quality and ethics. The same as there is a reason why you can go out and spent 99p on a hamburger or spend £8 on a hamburger. £3 for a product that has come from the other side of the world and has been roasted and prepared for you is not a lot of money. Also if its such a no brainer why on earth have you not set up a stall there selling your cheap, low quality and unethical coffee- you will make loads of cash (not that your greedy or anything).

Ian Convery said...

That's told me, eh?

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