Brockley Sainsbury's opens July 15th

Sainsbury's is opening its delayed Local branch on July 15th, according to this ad spotted by BCer Michael. 

It's evidently hoping to crack the Brockley market by selling a wide range of fresh fruit and vegetables (the Broca has an interesting but sporadic range, Nisa has a narrow range and Costcutter's quality is patchy).

It's a bold gambit that might just work.