Lewisham earns a third in media study

Jez: It's not that easy Mark, there's just not that many jobs in the media. That's the reality. 
Mark: Do something else. Get on your bike. 
Jez: I can't believe you're making me get a job not in the media. You're such a bastard.
- Peep Show


Lewisham is not just the seventh-fastest-selling borough, it's the third-coolest.

Where Savills leads with one of its maps of London, the Economist invariably follows and eventually BC picks up on it. This time, the estate agents have mined the census data between 2001 and 2011 to chart each borough's change in the number of residents who work in the culture, media or sports industries, which we are all agreed is the definition of cool. Lewisham enjoyed a 30% increase in such types, the third fastest rise, behind Hackney (natch - see any Guardian article, where, if something is happening in Hackney, the author assumes it must also be true of the rest of London) and Tower Hamlets.

The East London Line corridor from New Cross to Forest Hill must account for most of this growth and the trend seems to have continued in the three years since the data was captured. If a dirty bomb went off in Brockley it would be the most devastating thing to happen to the newspaper industry since the Internet.

As The Economist points out, the creative sector tends to pay poorly compared to finance and professional services, while people in these industries tend to attach greater value to the ability to access central London culture and nightlife, so this shift represents a flight to the last affordable parts of inner London.

With thanks to Richard for the link.

21 comments:

Chris Wheal said...

That makes us the third coolest in the country, surely? There can be nowhere outside London cooler.

I was obviously a bit of a trend setter moving here 25 years ago. Here at the birth of cool.

https://www.youtube.com/watch?v=TWK2pLW0Rdc

Monkeyboy said...

From the Economist article:

'There is nothing gentrifiers dislike more than other gentrifiers, especially much richer ones'

every comment on a property related BC post ever...

Gabo Adventurous Manchano said...

There goes the neighbourhood...

Alan Burkitt-Gray said...

I can beat Chris Wheal. I moved to Lewisham (one of those houses visible from platform 4 at Lewisham station) in 1981. But I must admit I escaped to the Greenwich side of the line eight years later.
I'd question the role of the East London line, which really has only achieved its impact in the last year or two. But the DLR from Lewisham to Canary Wharf (which used to house lots of media people) from 1999 must have had an impact.

terrencetrentderby said...

Really? You should have seen it 15 years ago, made Soweto look classy.

Vegan D said...

http://www.telegraph.co.uk/men/thinking-man/10744997/Cool-London-is-dead-and-the-rich-kids-are-to-blame.html

Tim said...

Whatever. I choose home equity over being "cool".

Anonymous said...

Percentage change versus absolute numbers. This data doesn't derive coolness, it's how much cooler areas are than there were before.

Pepe said...

Where exactly is the cool part of Lewisham?

AliAfro said...

Brockley

Honest Fare said...

Top Chef

Monkeyboy said...

Malpas Road

OffDutyBill said...

Sounds about right to me! It depends on how you slice it too, I mean there are other Savills stats out this week saying the biggest new renters for office space in the City area last year was 'technology and creative', which pretty much debunks the Telegraph argument

Tim said...

Why? Office space is different from residential?

OffDutyBill said...

Well I just think if a load of creatives head into the city and work their all day then cool London is not dead. I don't see why you have to own a home in the areas mentioned

Tim said...

Oh I see.

I guess you could say that people are at their most "cool" in their leisure time. Even "creatives" have to some proper work sometimes - don't they?

OffDutyBill said...

I can see a point to that alright. It's a bit unfair to non central London areas as well though, I mean to fans of urban music Croydon is really cool right?

anonymouse said...

Deptford, obvs.

Cool Catford said...

Catford

Rupert Splurgedoch said...

Murdoch is moving his entire headquarters to the baby shard this summer so more media types might be moving in, considering it only takes 10 mins back to Ladywell or Brockley and a bit longer out.

John Death said...

Downham, Council estate chic

Brockley Central Label Cloud