The Larder, 71 Ladywell Road

The Larder is new deli opening in Ladywell (71 Ladywell Road, the former location of El's Kitchen) at 9am on Wednesday 16th April. The new owners, Cynthia and Katherine, write:

Food is our passion. Our aim is to provide customers with fantastic tasting fresh food, sourced as locally as possible. We're interested in the way food tastes, what's in it and how it's produced.

We'll be stocking bread from Coopers Bakehouse, beers from Brockley Brewery, sausages from Peter James (and his successor, Ollie) as well as a range of British and European cheeses (including Blackwoods), wine, charcuterie, store cupboard essentials and many other yummy things. Where we can't source British, we will source the best!

We look forward to welcoming the lovely folk of Ladywell, Brockley and beyond to The Larder: There is plenty to choose from and plenty to taste, so please pop in!

Regular Opening Hours:

Tues, Weds  8am - 6pm
Thurs, Fri  8am - 8pm
Sat  9am - 5pm
Sun  10am - 4pm

11 comments:

Ladywell Lady said...

Hurrah! What's not to like?

Compare the market said...

Good name! I like the concept of being able to buy good quality local food in one place is very attractive. But it is important to get the pricing right.

JR Hartley said...

Great, look forward to checking it out soon!

hillygirl said...

really excited about this! shame about the early close on tues and weds though. an extra half an hour/ an hour would make a real difference for people commuting back from town and wanting to pick up bits and pieces for supper...

Molly said...

So excited, glad of some good local produce being sold in Lewisham

Wild Brockley said...

They'll be stocking our jams

dominic said...

...and bread and pastries from Olivier's bakery! mmmmm.

nemovanniftrik said...

Okay - I'm loving having a deli there again, but to be honest I'm struggling to buy stuff. I keep on going in with an idea of spending money (and this might be because I'm a bit broke at the moment) but I can't find anything to buy. I wanted to buy eggs, but at £2.35 it's just off my radar in price terms. The Sri Lankan grocers does organic eggs for £1.59 and free range for £1.39. I wanted to get luncheon meats or spiced Tofu - but nothing. Fresh veggies? Only Toms today - what about something green? I regularly trek up to the park to visit the organic food market as their prices are really reasonable. £1.90 for farm fresh eggs, 80p for a nice bunch of chard. 6 for £1 on apples. I realise there are logistical problems with stocking veggies, but there is a serious lack of fresh, affordable groceries in Ladywell. Someone's just gotta take the risk and make it happen. Invite the market people to camp out there once a week if you really can't afford the outlay. I work from home but I can't even dream of spending a fiver on various little deli nibbles. I would love it if they stocked the luxury stuff but were still competitively priced for organic milk, eggs and the basics. Decently priced porridge oats. Agave. Pukka Teas. Then I'd be in there so much more often. I used to regularly spend a fortune at the (admittedly massive) Grocery so I'm definitely a health food / deli customer. I just hope there are enough people to sustain them as I really want them to succeed.

Sara said...

A plea to the Larder's Ladies: Please hold a feedback session or survey or somesuch. We want you to succeed but your offer is not quite working right now and the window of opportunity for winning loyal customers will close soon. Here's the probs as I see them: 1) Stock: not nearly enough -- feels like locusts have been & robs one of the sense of convenience, abundance, discovery, cornucopia, and lowers the likelyhood of impulse purchases; the bare boutique look might work on the Marylebone high street, here it just looks Ukranian 2) Prices: they're crazy. I'm happy to pay a bit over the odds for having a deli on my doorstep, but I'm not happy to pay Fortnums prices in Ladywell. £6.25 for a jar of jam? £3.95 for 500g of risotto rice???. I feel fleeced and don't want to return. 3) Wooing: where are the window displays? where are the promos of delectable bits? Where are the smiley faces? And oil the slicer, please, so that it doesn't sound like you're doing root canal work when someone buys meat.

Mike Acord said...

£4 for a bottle of beer, when just down the road at the Brockley Brewery they are selling the same beer for £2.70. Convenience shouldn't cost that much.
Also, dear staff member who's phone was more important than the customers waiting to be served, maybe try txting out of the line of sight....

Ladywell Lad said...

For me the quality and convenience (and the friendly personal touch too, of course) means I'm happy to pay a bit more - indeed I'd expect to! - despite my very modest salary. Their fresh food is top notch - especially the quiches, cakes and other treats. A deli's always going to be pricier than Tesco, and ultimately we all have that choice. It seems to me The Larder's making a very decent go of things after only a few weeks in business - and its offer will doubtless evolve further over time. This is a good business, responsive to what locals want, and it deserves to succeed.

Brockley Central Label Cloud