Coming soon: The Brockley Deli

Work is under way to turn the old Brockley Cross Supermarket into The Brockley Deli. It's an ambitious project that could help to improve a part of Brockley that has struggled in spite of its central location. Founder and local resident Zoltan writes:

We will be opening a bit later this month and we will offer a combination of locally sourced / London products alongside selected European fare, including fine wines and spirits, cheeses, charcuterie, award-winning pies, selected vegetarian and vegan products and ready meals and ice creams for nights in. 

We will also provide high quality coffee from Allpress in Shoreditch for take-away or relaxing on the premises, to be enjoyed with a range of cakes and patisseries, such as our flour free (gluten free) amaretto, almond and dark chocolate cake. Our suppliers include local breweries and small distilleries. Mostly, we aim to sell things that you just can't buy anywhere else around here!

You can follow the progress of the shop on their Facebook group here.

43 comments:

Monkeyboy said...

this ticks all the middle class food ponce boxes for me AND close to my gaff! to keep it even more local do get your coffee from http://www.darkfluid.co.uk

Ala Skrakowski said...

Well this is very exciting!

Headhunter said...

Great news... Gentrification marches ever onwards... Death to fried chicken....

nice said...

potentially nice spot that really needs this kind of business to smarten it up. The double aspect makes it an interesting place for a sit down with a coffee too.

ashley said...

Absolutely fantastic news!

Romy Jakavicius said...

I'm very excited to hear about this. Moving into the area (hopefully) and this is very local to me. Love love love Allpress Coffee. Can't comment about dark fluid but I will have to try it when I am next at Brockley Market. All the best to Zoltan and his new business venture!

Peter Pears said...

Well that's great news! I look forward to the cakes, especially the dark chocolate one :)

anon said...

Fantastic news! Very exciting. Glad someone was brave enough to open on Brockley Cross finally. Hopefully this spurs a bunch of new cool businesses in the area.

terrencetrentderby said...

Wasn't Zoltan the genie in Big? Hope the deli lives up to the great name.

Broccola said...

Great news! Let's make sure we all support it Broccolis!

Benjamin Britten said...

shall we keep that between you and I Peter?

Brockleylion said...

Shame Broca didn't move in down the road would have made the area much more attractive in the future.

Hmm said...

Isn't it funny how so many people here claim to have a gluten intolerance. Oh and are vegetarian.

Monkeyboy said...

thats great, all the more gluten for the rest of us.

NAT said...

Know what you mean, On this one I'm divided between accounts of the Leningrad siege when Russians boiled up wallpaper to get at the edible gluey stuff at the back, which would not have been much use to the intolerant, and the couple of non whingey friends who have this condition. On balance. I must side with them. Perhaps, for some reason, it's a recent thing.

aspring baker said...

Not wishing to be completely counter-cultural....but is there anyone who knows where to get some gluten flour. Apparently it is just what you need to bake brown loaves. Gluten makes them really springing and nice and not everyone is allergic to it.

Sad to say, asking for gluten flour was has been met by looks of confused consternation in many of the shops hearabouts.

Hugh said...

Not being funny but who shops for food anywhere except the supermarket (and gets them to deliver)?

Trendy local delis may be good for house prices but they tend to sell overpriced stuff that is often poorer quality than supermarket equivalents, and which isn't always as fresh, either.

I rarely set foot in one.

Monkeyboy said...

Wot neva?

This establishment has just ticked another box

Headhunter said...

Those tax dodgers Amazon sell it:

http://www.amazon.co.uk/s/?ie=UTF8&keywords=vital+wheat+gluten+flour&tag=googhydr-21&index=aps&hvadid=23543910152&hvpos=1t1&hvexid=&hvnetw=g&hvrand=16402656101413247785&hvpone=&hvptwo=&hvqmt=b&hvdev=c&ref=pd_sl_28v34xf1zg_b

terrencetrentderby said...

It's one of those trendy new middle class ailments like dyslexia (laziness).

Testing said...

Supermarkets are cheap on some things but very rarely good quality, they have also now got a monopoly and so have been raising the price of certain poor quality items because that is how business works, you get them in with headline cheap prices and you then don't think to check the rest, it's how poundland can exist.

Eggs are usually cheaper and better from your local 'posh' shop then at the supermarket, Veg, Salad again are normally better quality and cheaper. If you do all your shopping in one place you aren't going to be getting a good deal you are getting convenience.

terrencetrentderby said...

Not death to fried chicken, death to bad fried chicken. All the takeaways in BC are dire, god knows how they all survive.
***Forum tip of the week, Sainsburys hot food counter does a mean rack of ribs. The one in Lions was marinated in pure ketchup and served by a guy who looked like he had smallpox***

Hugh said...

better than a working class ailment though.

THNick said...

I agree. I mean everytime I go to my local deli it's has a large queue but I think they're all actors for a new C5 show "Made Up in Nunhead". You're right about the produce as well: the numerous products that Sainsburys dont stock is clearly down to the fact that no one wants to buy them. It's all probably made out of plastic just to make it look like they actually sell real food!

Rosie said...

Lots of us work and live locally and get most of our day-to-day groceries and provisions from local shops. I only go to the supermarket when we run out of lots of stuff at once

Headhunter said...

Hmmmmm.... I love a bit of gluten on toast for breakfast....

anonymouse said...

I never shop in suoermarkets, it's cheaper in the local markets and fresher. None of the emphasis on 'shelf life'.

BacktoBrock said...

Great news. I will do my best to support it with regular visits. In exchange, pls help us to help you by stocking some reasonably priced items alongside all the ultra locally sourced / gluten free / organically grown / slow food movement products. Some days you just need a cheese and pickle bap.

Tim said...

You have doorstop bakery for that.

BacktoBrock said...

Don't much fancy sitting down in there. Even if they allowed that sort of thing.

Localshmokel said...

Why not let the people who are opening the business choose their own suppliers? They've clearly done their research.

JaneDoe said...

Great - I hope they stay open until at least 7pm so I can pop in after work if I am feeling too lazy to cook.

brockley man said...

Or u can venture into one of the take away shops in Brockley road!

Bornandbred said...

Yay! Another pretentious new business!

Brockley Nick said...

In what way?

Testing said...

There are enough flats around to support it if it's good.

terrencetrentderby said...

All the takeaways near the station are crap. God knows how they survive.

Monkeyboy said...

there were ominous predictions about that Brockley Market would be an abject failure being in a carpark on Lewisham way. We'll see, maybe it will survive maybe it wont. Degustation closing will leave a gap, i rarley went there, quality was great but the range was far too small to make it a regular trip.

Monkeyboy said...

Just bought a bottle of wine, a few IT problems no cards accepted today. Looks like a good range, does need more stock though. A good deli should be like an alladins cave so you go in for one thing and end up buying lots of others. That's what Els always did to me. Hope it thrives, was a small q of people and only open for an hour.

Thirteenovertwo said...

Just visited, personally my first impression was that it was overpriced, over £7 for a pot of Thai green chicken curry??

They don't allow dogs which some people may not think is a big deal but it's something that I have a fairly strong opinion on... When I asked why, they said that they had food on the floor (fruit and veg) and that they were worried about dogs eating it. One of the chaps behind the counter also commented on what he had seen with previous deli's (he had either owned or worked in?! Not sure?) where dog owners had their pets sitting on their laps and allowing them to eat what was on the table. Talk about tarring everyone with the same brush!! I find it a little hard to believe that any brockley dog owner would be capable of this kind of obnoxious behaviour, this isn't Hampstead. Furthermore, give us some credit. If I thought my dog was going to eat food from the displays or baskets I would definitely spare myself the embarrassment and wouldn't take him in there in the first place.


Couldn't comment on the coffee competition for browns as their coffee machine wasn't working but what I will say, is that Browns allow dogs (and Ludd is a babe.)
Shame as it's literally at the end of our road so they could've had a lot of business from our house!!!

Topcat said...

Nobody wants your smelly dog near their food

Thirteenovertwo said...

My dog probably smells better than you do. Probably more mature also, you utter moron...

Ian Convery said...

Very good luck to them. Delis are tough businesses to get going. They often don't last long and those that do often struggle. The East Dulwich Deli has closed, Degustation on the way out, Els Kitchen gone, Bambuni in Nunhead slowly turning into a bar/off licence. I'm puzzled by the inverted snobbery on this thread. If you don't like delis just don't go in them.

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