East side Sainsbury's to open at 180 Brockley Road

Well - this is a surprising turn of events. Despite having a branch on the other side of the tracks, Sainsbury's has submitted an application to open a store in 180 Brockley Road, the new development next to the Brockley Barge.

The site has space for a supermarket and it had been rumoured that Tesco was going to be the anchor tenant, but it looks like Sainsbury's is seeking a more profitable site in Brockley, which might free up the west side location for something more interesting - or maybe another supermarket chain!

47 comments:

lord rodgers said...

no surprise

Monkeyboy said...

looking forward to the measured comments

Old man said...

I like the Westside Sainsburys

anon said...

Do people think the west side Sainsburys will close or stay open? Will be interesting to see ... It's quite busy, which means it may stay open, though parking etc is not very good. Maybe Brockley could support both?

Old man said...

The local independent competition is so poor Brockley could

supermarket sweep? said...

Well, I wonder if Costcutter will survive?

stasaph said...

So much for the "independent" vibe in Brockley - we don't have many shops as it is, it's going to be chain central before too long!

brockers said...

we could do with an independent taking that spot, although i doubt sainsbury would leave a store they've invested in.

anon said...

That would be fantastic. A dedicated fruit and veg store or deli / butcher would work very well. It depends if Sainsburys would be keen to keep two stores within a few hundred metres of a small area though

Headhunter said...

There's probably space for both. I live on the east side and I barely ever bother crossing the tracks to go to the west side Sainsbury's, if I need something in a hurry I'm more likely to go down to the Tesco on Lewisham Way at the end of Manor Ave.... When I have been to the west side Sainsbury's in the past it's always been rammed full of people. Also perhaps Sains want to take the space to stop some other supermarket chain from taking it and taking its customers

Brockley Nick said...

It's never been a chain-free zone, no matter what self-mythologising people might get up to. Costcutter, Budgens, Wetherspons et al are long-time residents and rub along fine with a myriad of independents. Theoretically, at least, this means no net increase in chains, because the other place will close. Most people had assumed we were getting a Tesco, which would have been an increase of one.

stasaph said...

What makes you think it would close, Nick? The number of people in that store makes me think maybe Brockley could support both?

Neilgadhok said...

Why on earth is no new supermarket opening on Loampit Vale to service the new flats. They could print money if they opened!

Joe said...

Bringing honest fare kicking and screaming to the east side.

Revolution said...

Perhaps they could open a Waitrose???

pello said...

unless the new Sainsburys is going to be significantly bigger then I don't see why they would simply move premises - and if Tesco were to move in westside I doubt the Westsider's loyalty to the new Sainsburys would last long. People will basically shop at the most convenient place for wherever they live. I think Sainsburys are just trying to swamp the market place.

Sainsbury Overkill said...

Sainsbury's have their 'Local' on Lewisham Way only a stones throw from the big Superstore. They have form in this area.

anon said...

And a "local" at Honor Oak Park. Maybe they should paint Brockley Orange and Purple.

terrencetrentderby said...

Could be worse, could be an Asda. Costcutter and Mira could do with the competition anyway.

terrencetrentderby said...

Supply and demand pello, supply and demand. The westside branch will stay where it is.
There is evidently strong local demand for honest fare.

terrencetrentderby said...

You're missing out, I bought some fantastic reduced spring rolls for 50p last week. Try getting that at a deli.

Sue L said...

Surely the whole point of having a small supermarket right next to a train station and bus routes is that most people won't need to drive there?

Sue L said...

I'm surprised none of the big chains have yet snapped up the long-derelict garages site on the corner of Malyons Road/Ladywell Road. Planning permission went through years ago (and has presumably by now lapsed).

Mackerel Sky said...

Moreover, why would Sainsbury's leave its current location and allow it to be occupied by a competitor? Quite possibly I'll be proven wrong but my money is on four Sainsbury's within 15 mins walk (two in Brockley and two in New Cross).

Martin said...

I am ok with Sainsbury's there. Is it going to be the only commercial venue in that new building? If I remember correctly there were supposed to be 2 or 3 units - I am curious what the other ones are going to be.

Wewantfoccacia said...

I second the previous comment, BRING WAITROSE TO BROCKLEY

sharkie said...

Oh great. Everything in there is "by sainsburys". E.g. "Carrots, by Sainsburys". Irritating twats.

s. hawking said...

If you put a waitrose that close to a wetherspoons the two will cancel eachother out and create a singularity that will destroy the universe

Mickymouse said...

There is a MASSIVE Waitrose in Greenwich - just use that?

greg said...

I tried to buy truffles there the other week but they didn't have any, will not return

ascorgie said...

Oh dear what a shame - I would so much prefer a Waitrose, it will soon be possible to get off at NXG and walk home via all the Sainsbury's!!

Headhunter said...

Tour of SE London, sponsored by Sainsbury's! It's already possible to walk from Lewisham centre to Brockley via about 4 Tesco....

Headhunter said...

Exactly, if you want to drive to a supermarket for a mega shop, then you can drive to Sainsbury's in New Cross with its mega car park, or Tesco in Lewisham...

Headhunter said...

Yeah... Not really sure you're selling it to me....

Headhunter said...

Hilarious!

Brockley Banker said...

When I was in Taiwan we used to do 7/11 beer crawls, this soon could be a Sainsbur'sy night out. It's a great time to be in Brockley.

terrencetrentderby said...

Two Pizza Express pizzas for a fiver and an offer on garlic bread.
Try getting that at a deli.

terrencetrentderby said...

Who gives a flying

Dave Crowley said...

A quality comment to brighten up the usual robotic middle class and leftie posts #MorePeasDear

supermarket sweep said...

If it closes it opens up another retail space in Brockley which might be taken up with another supermarket that is more upmarket and can give Sainsburys a run for their money. On the other hand, it could be one of cheap but little choice outfits like Lidl or Aldi which will also try to eat Sainsburys lunch.


Supermarkets in Brockley tend towards the mediocre. I am hoping a supermarket war will break out vying for the custom of the Brockley masses.

maisie_moo said...

Waitrose in Greenwich is fine if you have a car and lots of time. Not so handy if you've just got off the Overground after a long day at work and want to pop in for a few things.

Gu Est said...

True, but actually the "exclusion" force may result in wetherspoons being repelled. The universe would be safe, and Brockley would find a higher level equilibrium

Rich said...

amazing news. i emailed tesco 8 years ago and said they should buy the dirty cost cutter shop. at last a supermarket on this side of the track. fresh veg and meet. marvellous =). for all of you who shop organic, get a grip, we can't all afford that, nor do i have a car so the convenience is wicked. here here to consumerism at lower prices. yerr get rid of independence @ Brockley. Cheap and quality... the way forward. Can't wait for chain central. Let Star Bucks and Pret move in too and lets bring the area in to the 21st century. Waitrose? are you for real? You clearly live in the conversation area and are not in touch with reality!

anon said...

I think you're in the "conversation" area too, clearly.

Brockley Nick said...

Perhaps I should rename BC the Brockley Conversation Area

terrencetrentderby said...

I like the green, a nod to Brockley's vibrant Irish community and Conway.

Rhymer said...

Costcutters are independent stores. Costcutter is a kind of fee-paying branding association known as a "symbol group" designed to give independents some of the clout of chains. (Not that I hold any brief for Brockley Costcutter which desperately needs to up its game).

Brockley Central Label Cloud