Le So Over It

Deptford Dame has spotted that the LeSoCo brand has met an undignified end. From now on, you can call it by a proper name - Lewisham Southwark College.

The LeSoCo name was created when Lewisham and Southwark Colleges merged, but proved to be as popular as Consignia and has been consigned to the dustbin of local history.

The branding consultancy they used, Elmwood, used to count BC amongst its clients, and they are a good bunch of designers, but they are better at making something old look sparkling than they are at creating something from scratch. This was not their best work and deserved to be dumped. Also, maroon?!


The Dame notes:

Since the rebrand things have not gone well. Ofsted gave the merged college an 'inadequate' grade at the start of this year, and in June, principal Maxine Room 'stepped down' to be replaced by interim consultant principal Ioan Morgan.

7 comments:

Tressilly said...

LeSoDoff

Tressilly said...

The inadequacy of the college can't be helped by half the students getting caned down broadway fields every day. They need to get ontop of that if they want to improve.

Headhunter said...

What's wrong with that logo? I think they need to spend more time looking at students needs and actual education than fannying around with logos and "branding".... God forbid that actual students get in the way of the marketing man's agenda....

Brockley Nick said...

It's less the logo than the name - LeSoCo. Ugly name that doesn't leave the average person any the wiser about what it is. They are not the LSE.

THNick said...

Am I the only person who liked the name "LeSoCo" then? Even if it was difficult to find out what it actually meant.

Anon said...

I found this comment but I'm not sure if the writer was joking.

"How brave of her to shake off the shackles of grammar and convention, calling the newly merged college LeSoCo. A name which seemed to blend echoes of a minor African republic with the branding of a chain of pan-european brasseries."

Martin said...

The name is one aspect - but I'm sure if the quality of teaching and job prospects were good they wouldn't be in the position in which they are.

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