Solong, Sodo. Mamma Dough's bought you out

Sodo Pizza, the Clapton-born sourdough pizza joint that heralded the hipsterisation of HOP, is off. It's handing the keys to its pizza oven to newcomer Mamma Dough. In a perfunctory farewell, Tweeted yesterday, Sodo said:

We would like to let SE23 know that Sodo as a concept and brand is no longer involved in Honor Oak Park. As of today the HOP restaurant will be @mamma_dough. We wish them all the best.

So that's that. BC never managed to make it along to Sodo, but the reviews from BCers were mixed and the Soho team always seemed to treat the HOP branch as the poor relation to their north London ones. They did, however, restore a long-closed restaurant and raised the bar for pizza in this part of the world, so we must be thankful for their short stay in the area. Mamma Dough looks like a like-for-like swap and that should prove to be a solid hit with the HipHOPsters. The best news is that a  a restaurant that Sodo saved from obsolescence won't become dormant again.

Thanks to everyone who sent us the Tweet. If you've tried Mamma Dough already, please let us know what it's like.

28 comments:

Graham said...

Any idea why they're off? They seemed to be busy all the time. I always thought it was great - friendly staff, good beer, good pizza, not ludicrously priced, family friendly. Not sure what the evidence is that they treated it as a poor relation to their other places?

THNick said...

Odd. I thought I read they were opening a place on Queens Road in North West Brockley (ie Peckham).

brockleylucy said...

I'm a bit sad about this - we ate there loads, they were always really lovely and helpful. They were busy almost all the time, so not sure what others didn't like. I hope Mamma Dough are as good

Pizza The Action said...

Looks like a bit of re-branding (they want a slice of the action) http://eatoutmagazine.co.uk/franco-manca-sold-fulham-shore-275m-deal

Headhunter said...

We went there once and the food was good. Slightly disorganised though - we phoned ahead to book a table and they said they were fully booked but we happened to be walking past at that time anyway so dropped in and they showed us straight to an empty table....

Headhunter said...

But that article's about Franco Manca - a completely different restaurant/company...

Guest said...

What's with the negative tone of the post? One that doesn't appear to be backed up by any evidence.

I've been there many times and it is always busy. They never appear to treat the HOP branch as a poor relation to the Clapton branch and the pizzas were just as good as the up north.

Guest said...

Some restaurants reserve tables for walk ins.

Headhunter said...

May be, but they could have said that instead of telling us no tables free and risk losing income.... But then I suppose staff don't always care if every table is filled...

testing said...

Odd, went there many times and it was always busy, you always had to book. Good pizzas and nice staff.

Brockley Nick said...

Not particularly negative. It was clearly a good place. But they're off. Hope that the new team is just as good or better.


"Poor relation" was a reference to the fact that they almost never mentioned the HOP branch when promoting their venues. Always seemed like they were focused elsewhere, which is fine, but perhaps explains why they moved on.

anon said...

It was a good plance and frienly staff. If I have to guess, SE is not changing fast enough for chains to take a stable interest. I hope the Mamma is just as good

anonymous said...

I agree with that. I followed Sodo Pizza on twitter and they rarely if ever mentioned the HOP branch. Tweets were always made about the other branches.

Headhunter said...

With my cut glass English, I doubt it, my man...

Guest said...

Hmm I agree with the all the other commenters, there was nothing negative to say about it.

It was always busy (even on school nights) and the owners also seemed to be working in it pretty much all the time.

Perhaps they were just made an offer they couldn't refuse?

Guest said...

Also, and conveniently, they never actually bothered to put up a sign!

Simon @geddes said...

I ate there this afternoon and spoke to the staff. Apparently, one of the three partners has amicably split from the other two and has taken control of the operation south of the river. The business will be operated to all intents and purposes just as it always has been and on today's evidence, this seems to be the case.
It's great to see the restaurant open right through the afternoon as it can be so hard to get a decent meal between 3 & 5pm in these parts.
I've always found the pizzas to be good and the staff friendly. This is a concept that definitely seems to work. Good luck to them.

terrencetrentderby said...

I prefer the term of endearment "boy", it really helps you connect and establishes a master-servant relationship
from the outset.

term said...

I've found that addressing the staff as 'biatches' when ordering take away food in Tickle Me gets their attention.

Ladyweller said...

that's a shame. i always thought that their pizza was really nice. does anyone know if the new place uses sour dough? i love the taste :) shame it's not franco manca moving in.

Guest said...

It's still run by the same people who ran Sodo HOP. Nothing has changed, just the ownership of that particular restaurant.

Guest said...

Perhaps the split wasn't as amicable as we were lead to believe.

JonB said...

Franco Manco rang, they'd like their logo back.

meganeaves said...

Just piping in to say that we went yesterday afternoon purely by coincidence and the food and staff were all the same as ever, just the name had changed at the top of the menu. Our server, who's often there, told us that nothing was going to change just the name. Pizzas are still sourdough, recipes the same and thank gawd they still have the cured meat pizza - best for miles. Not sure why the post appeared to be negative, or why BC hasn't been yet? PS We don't have hipsters in HOP, just buggies!

Guest said...

I suspect that is why Sodo decided Brockley and HOP isn't good enough. Just not enough hipsters compared to Clapton. Would ruin their image.

Guest said...

Do you really think they'd leave a perfectly good restaurant for this reason? Seems pretty stupid to me.

Indy said...

The ownership of this business has not changed and it is nothing to do with poorer cousins or not being hip enough. It's exactly the same pizza being served by exactly the same company and people just with a new name.

Hhh said...

One of the owners cut off his nose to spite his face. He owned the name and has been removed from the running of the business. Sheer stupidity really. Name changes... That's it

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