Want a free Flic button so you can fight danger?
My firm, Edelman, is working with the Swedish makers of airbags for heads Hövding to map London's cycling danger zones using data from cyclists, captured with a sexy Flic button like this, which can be attached to your handlebars:
As a first step, 500 digital buttons have been distributed to members and supporters of the London Cycling Campaign, But I've managed to grab two - this one for me and one for another BCer.
I know a lot of you are keen cyclists so if you'd like to be part of the campaign, please email me here to apply for a button. I'll pick a winner by next Sunday and get it to you.