'Degustation' opening imminent

Get ready to degust, because Brockley Cross' 'other' fine food and drink shop is expected to open this month.

'Degustation' will be run by a French man who lives in Brockley and its fare will be predominantly French produce, including wine, chocolate, cheese and bread.

Although we've been unable to contact the owner so-far, we have been reliably informed that the shop (the former Pavilion office, near the station) requires very little modification to get it ready to open. Work is already underway and the shop could open within two weeks.

Happily, the news has been welcomed by the owners of Dandelion Blue, the deli on Coulgate Street that is also due to open imminently. They believe that both shops offer a sufficiently different service that they will compliment each other. Together with the Broca and Matchbox, the area around the station is set to become the gourmet hub for Brockley, helping to ensure more custom throughout the day, rather than just during busy commuter periods.

57 comments:

Headhunter said...

Wow, Brockley really does appear to be entering "village-ication" territory! And a French man? Living in Brockley? Whatever next?

The Saint said...

Great news. I look forward to both.

Headhunter said...

Both what? The French man and degustation?

The Saint said...

I meant the other deli and degustation in reference to the article rather than your previous comment. But i think you knew that anyway...

Headhunter said...

Yes sorry, just in a silly mood this bright n chilly morn....

The Saint said...

No need, it was taken in the right spirit.

b. said...

nice. however you do know this means its only a matter of time before cafe foxtons moves in. balloons anyone?

The Saint said...

Already happened. I had a foxtons glossy magazine through my door a week ago proclaiming that they were now in the area, with an invite for me to join them for a latte at their new 'Cafe Foxtons'. I didn't catch the exact location as it travalled from my doormat to the bin.

Brockley Nick said...

They're selling houses around the Telegraph Hill area, but I don't think they've got an office particularly nearby. Yet.

b. said...

i think our closest cafe is east dulwich. for some reason i suddenly feel ill.

lisa said...

Is it the proximity of foxtons or the free ikea catalogue supplement that was shoved through your door last night? because that's what did it for me....

Anonymous said...

fab news - hopefully if it's a French chap we might be able to get a decent croissant !

Pete said...

I wonder where he will get his bread from? Presumably he wont be making it on site.

The other day I was thinking about this and wondered if the other deli (I hadn't thought of this one at the time) could source their bread from someone like Flour Power City (who have stalls at Borough Market) or someone similar. Its got to be better than the usual Delice de France par baked stuff.

Luke said...

Literally salivating at the thought of this place. Having a French partner and sampling homegrown French cuisine at every in-law occasion going, this place sounds right up my rue...

Hoping for some Bleu d'Auvergne, Pont l'Eveque and Crottin de Chavignol.

Mmmmm, frommmmaaaggeee

Anonymous said...

Please get the owner to change that degusting name... but welcome anyway.

Melanie said...

Excellent, we'll be down there (putting on weight no doubt)

leenewham said...

Great news, but they seriously need to think about the name. Good names are easly remembered and said, this certainly isn't! I wish them every success...I hope they reconsider.

Pete said...

I think it is quite a memorable name, you're all talking about it which shows that it generates interest(?)

Brockley Nick said...

I like it. I know it sounds unforutunately like disgusting, but it's kultured and is in keeping with a fine Brockley tradition:

La Querce sounds like La Curse. Jam Circus sounds gory and let's not forget Toad's Mouth Too.

Ed said...

I think it's a great name meaning a 'careful, appreciative tasting of various foods' according to wikipedia:

http://en.wikipedia.org/wiki/Degustation

Can't wait!

Ed

Anonymous said...

If you say it with a French lilt it sounds great!
Deg-Oo-Sta-Si-on.
!!!

Anonymous said...

Whoops my phonetics were wrong there -

Deg-oo-sta-see-on!!


Arrh now we're talking...

Bea said...

Excited to report that when I walk past “Degustation” last night they were starting to fit it out. Looks like its going to be a very attention-grabbing place! Interesting shelves and a very large mirror were being shuffled around. No sign of products yet though.

Anna said...

Hurrah to degustation, let's hope they remember us vegans too and offer some lovely chick peas as well as fromaggio. Bollocks to Foxtons twats.

Anonymous said...

its a terrible name - a mixture between disgusting and digestion and unless you had wikipedia to hand you wouldnt know any better! (or if you spoke french of course).

Anonymous said...

It's a perfect name. Unfortunately you can't legislate for plebs.

Torres said...

It's not a bad name just because you don't know what it means. It's actually a very good name. I've always used the word in reference to the small wine tasting glasses or 'degustation' glasses. Lets hope they hold some tastings on site.

leenewham said...

If everyone can remember what it is called, can pronounce it and spell it then I take back my comment and it's a good name. If you can't then it isn't. It doesn't matter if you don't know what it means.

Torres said...

This isn't the opening of a chain store. You don't need to attach corporate brand values to it's name. It doesn't need to have instant iconic status, or a logo. It doesn't need to be catchy.

It just needs a name. It happens that I think the name perfectly describes what the shop will offer. If you've never heard the name before, no probs. You don't need to know how to spell it, say it or even what it means. But I guarantee you'll always know what shop people are talking. The name is genius because you and I are already talking about it, and corporate giants kill for that kind of word of mouth advertising.

Kate said...

If people can't remember the name, or don't like it, or can't pronounce it, or whatever, it'll just be known as 'the French deli'.

As in, 'I got this stuff at Dandelion Blue, and this stuff at the French deli'.

Problem?

augustinlb said...

Hello

My name is Augustin the 'ghost' French man behind Degustation... Thank you very much for all your comments. I am looking to open next week (Wednesday)... The licence if all goes well should come the following week... The shop will look odd at first but will improve gradually as we go along.

As I like to put it I was born in Champagne (the region of course!) and this is where I got my passion for wine and cheese from. Degustation means tasting in French and is the name of my champagne business I have started almost 2 years ago.Opening a deli is both giving a home to this business and indulging in my dream to have a deli offering wines and food specialities.

I have applied for a on sales licence too for regular tastings... The first one will be red winter warmers from the Rhone Valley...

I am looking forward to opening and not just to set the butterflies in my stomach free!

Brockley Nick said...

Hi Augustin

Thanks for getting in touch, I know I'm not the only one looking forward to a bit of degustation.

Nick

Torres said...

Augustin, I for one am looking forward to the opening. I have just carried out a quick search and found your website, degustation.co.uk, and judging from the look of that I have now doubt your shop will be a very welcome addition to Brockley.

Hugh said...

Augustin, welcome to the site and the best of luck with the opening. Oh, and try to enjoy the rugby.

Bea said...

Can’t wait for the opening! I walked past last night to see if it was (sadly not) but it looks mighty impressive so far – including flickering chandelier! If that’s the way Brockley’s heading I’m very excited. Looks like we’ll shortly have our very own “Cave” with cheese and Bonne Mama jam.

Anonymous said...

Just walked from the station and the outside of the new deli, Dandelion Blue, has now been painted a nice light blue colour. That little row of shops is starting to look most desirable. Things are moving on, can't wait!!

leenewham said...

It all sounds promising.

Sorry Torres, I totally disagree with you. I think you missed the point of what I was saying. Like it or not, a small store is also a brand. I have worked with brands big and small, they all need to present their best face to the consumer. Branding doesn't only applies to big corporate clients. It applies to all, just in different ways. Degustation should present themselves in way that represents what they have to offer.It's not rocket science. Branding has a bad name because of the press jumping on things like the 2012 logo (which was awful), but a logo is not a brand, only a small part of branding.

Torres said...

Don't be sorry, you're free to think what you wish.

leenewham said...

Phew!

Monkeyboy said...

Bought some bread, stinky cheese and some humus....all lovely.

Anonymous said...

Lucky you monkeyboy,I bought some bread one day midweek, it looked really yummy but was terribly dissapointing.The guy was very friendly and I'll give it another go but won't be buying the white flute

Anonymous said...

Augustin, a belated welcome, walked past your deli earlier looks great! You're helping to set new standards in Brockley - I salute you!

MCF said...

We had some bread and cheese from Degustation on Sunday and found both to be great.

Apparently the bread comes from Sally Clarkes which means we are actually getting a bit of Notting Hill in "up and coming Brockley"!

For more info on the bread check out: http://www.sallyclarke.com/sclive/whole/Wholesale.html

I didn't ask about the croissants but if so I think it might provide an alternative to the Doorstep Bakery - unless of course you want some chorley wood process (which to the horror of my wife I occassionally fall for!).

The only thing I would say is that the place looked a bit empty... there just wasn't enough stuff to buy. I think it must be very hard to keep food looking lovely and fresh when you are just starting and you don't know how many people are going to come through the door. At the moment though it just looks a bit bare. Its not easy to get excited as you walk past.

No doubt this will change when they put some of their artisanal champagnes on display....

Personally I can't quite believe how lucky we are to be in a position to buy French cheese/wine without having to go to some posh shop up town.

I hope that Dandelion Blue and Degustation can come to a happy accommodation over turf and types of produce... the last thing I'd want to see is two delis go down for lack of custom.

Good luck to both startups that's what I say!

Anonymous said...

The 'bareness' is only due to the fact its only just opened. Apparently it will fill out in the next few weeks so don't despair.

This is exactly the kind of place brockley needs so well done Augustin,. lets all get behind him and support it.

Kate said...

I got some fantastic cheese at Degustsation yesterday, and apparently their alcohol licence is coming through tomorrow, after which the place will be much more stocked-up.
he cheese was fantastic, and it was v hard to choose because there was a massive range of stuff - even though it's still only about a quarter full at the moment!
I went in feeling neutral, and left feeling totally a fan of Degustation.(Plus, ladies, top tip: Augustin is a bit of a hottie ...)

Headhunter said...

Went over to Degustation on Sunday morning hoping that in typical French tradition I would be able to buy fresh morning croissant/pain au chocolat but it was closed so I went to Tezzies... Ah well, next time...

Bea said...

Headhunter - it was open later on in the morning on Sunday - I went there at 11:15. Didn't see any croissant/pain au chocolat though (could be that they had sold out or that the baker doesn't work on a Sunday morning?). Of course if "Degustation" was truly French they would be closed on a Sunday and the rest of the week for a couple of hours at lunch time! Thank goodness for me it doesn’t follow French opening hours – otherwise I would only be able to shop there on a Saturday.

Anonymous said...

they had croissants when I went there...and they yummy.

Anonymous said...

Does anyone know how late it opens in the evenings?

Samara said...

Wow! Didn't know that they were open yet - would have headed down there this weekend.

Does anyone know the opening hours for weekdays?

Anonymous said...

I think they close around 7.30 or 8 at the moment to allow people go after work....

Kate said...

Augustin said that he'd underestimated the demand for bread and bakery goods - that's probably why they were out of bread/croissants ...

Monkeyboy said...

Surprised you had time to talk bread in between batting your eyelashes at him and giving him coy looks.

Did he slip a free roll in your basket? And no, thats not a euphemism.

Does he have a sister?

Headhunter said...

Oooooh, Matron...

Anonymous said...

we were a bit keen on sunday too and got up a bit too early so missed the croissants(prob only because of the extra hour though!) Went to Broca instead which was very nice but will make sure buy from Augustin next week and try and alternate (I'm in a mad panic that having finally got some decent local places in Brockers they'll have to shut down through lack of support!!) P.s wrong thread but also had a burger at Chez Ecosium on Saturday it was really nice and not too expensive, also thought atmosphere was really nice - chilled and friendly

BM said...

I'm glad that Brockley finally has somewhere to buy cheese, bread and the like but £4.50 for a loaf of bread? Is it me or doesn't that seem a wee bit steep!

BM

andy pandy pudding & pie said...

That does sound expensive, you should of haggled!!!

I paid £3.50 for a loaf of walnut and rasien bread, which is much cheaper than borough market.

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