Button, Button

Want a free Flic button so you can fight danger?

My firm, Edelman, is working with the Swedish makers of airbags for heads Hövding to map London's cycling danger zones using data from cyclists, captured with a sexy Flic button like this, which can be attached to your handlebars:

The 'Give a Beep’ initiative will collect data about hazardous streets and junctions for cycling in London, The button is connected via Bluetooth to the cyclist’s phone through the app ‘Flic’. When the cyclist presses the button, data is generated from that particular place to a map on the campaign site, which is updated in real-time. The purpose is to mark and draw attention to all unsafe streets and junctions in London. Every time they press the button an email is sent to the Mayor to make him aware and encourage him to keep his promise to make cycling safer.

As a first step, 500 digital buttons have been distributed to members and supporters of the London Cycling Campaign, But I've managed to grab two - this one for me and one for another BCer.

I know a lot of you are keen cyclists so if you'd like to be part of the campaign, please email me here to apply for a button. I'll pick a winner by next Sunday and get it to you.