Tell me what you see

People keep sending us photos of the hoardings around the 180 Brockley Road development, with no further comment.

We're not quite sure what reaction we're all expected to share in response to this bit of marketing by the developers - presumably revulsion? Or maybe validation? Amusement?

To be honest, looking at this bit of stock-aspirationalism doesn't evoke a strong reaction in us except to say that this kind of affirmation might have helped six or seven years ago, but now it seems a little behind the curve.

So tell us - what do you see?

15 comments:

Headhunter said...

Everyone knows that Brockley has been well and truly discovered by the masses these days but SE London inc Brockley still remains as one of the cheapest areas to buy a home in London. This is just a marketing ploy, if buyers feel they are getting into an area before the boom, they're probably more likely to take the plunge... Even though the boom has pretty much happened...

Robert said...

I see it as ironic really. Are they implying that this development is contributing to the upturn?

It might have done, if as was agreed with the previous developer for the site, ground floor units were divided up to offer the possibility of a diverse range of independent retailers and cafes. Instead we are to expect one new Sainsbury's Local store to occupy all the retail space.

This isn't my interpretation of "on the up".

panic state said...

the picture was probably sent by the developer looking for a bit of publicity on a local blog . . .

Brockley Nick said...

According to the bio of the gentleman who tweeted it to me, he is a Professor at Bath University. These developers have tentacles everywhere.

Dave Anderson said...

I see Brockley on the way down can't wait to move out if this is gentrification you can have it.

Danja said...

Slow day at work. The message behind the change of font colour is baffling. Is it "turn"ing into gold, or brown (or dare I say it from brown (or gold) to white but this process has not yet completed)?

Dan Hahn said...

I was quite excited at the prospect of something new - and potentially additional facilities... but this looks very dull. Although the CGI image of the new development does sport two trees (Brockley could benefit from a few more trees I think) the actual building looks like additional student digs for Goldsmiths University. No sign of any new shops - or a gym. Maybe Brockley could do with a gym. Or a bank.

Monkeyboy said...

Picture of brockley market. It's already happened

Headhunter said...

"Featured comment"?! That's new...

Brockley Nick said...

I think the building looks good, the public realm will be substantially improved (more than just two trees), but the commercial space is a lost opportunity (although I think there will be more than just a Sainsbury's). It's certainly not student accommodation - it's fairly pricey stuff.

Brockley Nick said...

Indeed it is. You'll have to raise your game HH ;)

Martin said...

I wanted to be quite sarcastic about the stock photo but you're right! It could be Brockley Market :)
I just wish a nice shop/market with veg was closer to the station/along Brockley Rd and all week, not just on Saturdays.

Gentry Fries said...

Brockley Market? I don't see it.


The market regulars of that age are usually wandering around in a daze nursing looking for something organic to cure their hangover.


They should keep it real and get a photo of the patrons of the Brockley Barge raising a cheer to their new neighbours.

Mark Racz said...

nah, this is just a carefully orchestrated ploy for the new range of takeaway only meals at Nu Spice (their new ovens will give chicken a gold-brown color). Well played, Nu Spice, well played.

anon said...

I see.... hopefully my future next door neighbours!

Brockley Central Label Cloud