Another stupid magazine

Coming up with new things to say about Brockley all the time is not easy. So we look for inspiration wherever we can find it.

That's why we were excited when a new magazine touting itself as "South East London's Premier Guide to Luxury Living" fell through our letterbox this week. And why excitement rapidly turned to disgust.

Presumably since we live in the conservation area, a database manager somewhere has decided that we are the sort of people that would appreciate recycled articles about Thailand and Damien Hirst. The science of direct marketing still has some way to go.

If it was just a glossy vehicle for estate agent ads then it would simply be an offensive waste of paper. But since it tries to pass itself off as a guide to South East London life, it's also patronising and inept.

Like its rival "The Guide" [not the good one in the Guardian on Saturdays, the rubbish one which always features a picture of Greenwich on the front cover - in case anyone in South East London hasn't thought about visiting the place], SE City Life barely makes an effort at covering the thing that it purports to be about.

Inside we get the obligatory review of Inc Bar in Greenwich, some cut-and-paste articles about places to shop and eat, none of which are in South East London and a thing about the Dome in Greenwich. It does trump The Guide by paying cursory attention to a bit of South East London outside Blackheath and Greenwich, with an article about Eltham Palace. Then on to the ads...

The somewhat less aspirational SE4U magazine does manage to cover Brockley at least, but even then, it only manages a handful of articles each issue - how are we supposed to plagiarise that!?

10 comments:

Jon said...

At least it wasn't another garish flyer advertising some putrid pizza place!

leenewham said...

I don't like these magazines either.

Perhaps we should post them back to the offices who send them...without a stamp so they have to pay.

Kate said...

Oh is that what it is! Got it through the door the other day but haven't had time to look at it yet. Will put it straight into the recycling, then.
I don't understand the point of them, as they are clearly written by people who don't live in the area and know less about it than we do; given all the property ads their target audience seems to be people who are thinking of moving to the area ...

Maggie said...

At least a pizza flyer is more directly FOR something and it's clear what that is... I hate these 'luxury living' magazines. And the way that every biggish brand, such as car makers or supermarkets, have to have a magazine. We're surrounded by so much info and so much glossy advertising already, all trying to make us feel that we just need to consume more in order to be that bit happier...

Sorry, that turned into a rant! :)

Andrew Brown said...

I would love to read their business plan!

I can't see it hitting our floors too many times in future.

kate said...

I wish that someone would come up with something for my area. Even lewisham life has disapeared.

Nathalie said...

Sorry to go against the flow but I've actually found SE4U mag quite useful - for the ads at least. I've got a local plumber and a cat sitter out of it!

Anonymous said...

can anyone recommend a plumber please?

I have tried the ones in the back of Meridian and SE4 but they are terribly expensive.

Anonymous said...

Try Rosie Riley (always in the back of the Broc Soc newsletter). She very good.

Anonymous said...

thank you very much for the response - any others?

Please support BC by clicking here when you shop with Amazon

Brockley Central Label Cloud