Brockley booze crew

Following swiftly after Patchwork Present is another local digital startup business, EeBria.com. Technically, it's based in the further-flung parts of New Cross, but its founder is local and it's about booze, so... David explains:


EeBria.com is a new way to buy alcohol online – buying direct from the best small independent producers in the country, from craft breweries to artisan distilleries and English wines. When you order you are buying direct from the producer, and they ship direct to you, with a personal touch. 

We currently only sell bottles (hence the absence of the Brockley Brewery!) but have got some fantastic producers including Kernel Brewery and Brew By Numbers in Bermondsey and the hottest new brewery at the moment Siren Craft Brew. Spirits include Sacred Spirits, the City of London Distillery and Strathleven Distillers. 

The list will continue to grow, with five more expected in the next week. We also hope to be recruiting in October and would love a local resident with a love of craft drinks to join us – I’ll get in touch again at that time.

16 comments:

BreakspearsEagle said...

Either their sizes for Kernel beer are listed wrong or they are dramatically undercut by Mr Lawrence (same price for 330ml bottles on this site as for 500ml bottles at Mr Lawrence)

Brockley Jon said...

Sounds awesome and the site looks great. Any thoughts on a monthly beer club?

london drinker said...

Kernel only comes in small bottles, I think. It's pretty strong stuff, could not imagine having half a litre

EeBria said...

We intend to set up a monthly beer club later down the line. We're working on building up the core part of the business (buying direct from the producers) initially, but beer clubs etc. are planned for the not too distant future.

BreakspearsEagle said...

No it also comes in 500ml, which I have bought regularly from My Lawrence. See here:

http://www.btowstore.com/epages/Store2_Shop1989.sf/en_GB/?ObjectPath=/Shops/Store2.Shop1989/Categories/Ales/English_Ales/The_Kernel_Brewery

Andrea said...

Don't bother with this place, just use Mr Lawrence instead.

Monkeyboy said...

I'm guessing this idea wasn't set up specifically to serve brockley.

fred said...

I used these guys last week. It all worked very well. Great beer and great service. I would recommend.

Andrea said...

Neither was Mr Lawrence's website. However, Brockley Central was set-up to serve the people of Brockley so I suspect that most people reading it live in Brockley and could use Mr Lawrence's collection service or, if not, use their postal service. Looking at the T&C's on Eebria's website there is a delivery charge for each brewery which means that if you choose five beers from five different breweries you get five delivery charges (£5.99 each). This company basically just emails your request to the brewery who then send out your order.

But, hey, let's just support a local business because, hey, they're local!

Monkeyboy said...

errrmm...what? its a bussiness set up by a local person, why not promote it? its a mail order bussiness, if you live a drive away from an excellent specialist retailer then it could work. price isnt the only differentiator, if it were then look in sainsburys they have some (not all, but some) of the beers even cheaper. this is delivery only, mr lawrewnce is not. theyre different, use them or dont use them.

by the way mr lawrence is not a producer "all he does" is buy the stuff in bulk and sell it at a central location for a profit. he earns a living and we get ease and choice in one place, but no delivery. thats how retail works, it s called "adding value".

your last point is interesting, are you saying that we should not support mr lawrence just because its local?

anyway, if it fails, it fails. depends on whether people find it useful. dont knownwhy your getting into a froth over it.

EeBria said...

Hi Andrea,

I just wanted to clarify a few points on our service. We are significantly more involved with the order than “emailing a request to the brewery” and our service is highly valued by the breweries we work with. These breweries are small and low on staff and time. The EeBria service allows them a quick and easy way to update stock and price (they choose the price of the products) – we also handle all the customer service, marketing, payment processing, age verification etc, which is a big barrier for a small operation to overcome on their own. We also provide them with robust, tested, courier safe boxes, and arrange for the courier to go to them and collect the items (benefiting from our cheaper delivery price (scale) resulting in more sales for them). They also get paid a lot more than normal wholesale prices, so it is more cost effective for the breweries to use us. We are helping to support them while they grow – a lot are very small breweries so every penny counts!

EeBria said...

I am a big fan of Mr Lawrence and shopped there very regularly before the shop shut - we don't think we are competing directly with what they offer, apart from Kernel there is little overlap in stock. I wouldn't expect anyone from Brockley to buy local London made beers from EeBria - you can easily pick them up from the breweries themselves on a weekend, which I encourage you to do. But if you wanted world class vodka from Scotland or Welsh Beers which are mopping up awards left, right and centre then we can help you there.

With regards to the postage charges - we don't encourage people to buy a mixed case with a bottle from each different brewery - if that is what you seek then EeBria is not the site for you. However we do encourage people to try one producer at a time, try their whole range and enjoy something new and exciting in the market which is otherwise hard to get your hands on.

EeBria opens you up to the full range of beers from a lot of breweries – for example Manchester’s First Chop Brewing Arm is almost impossible to buy from (even in Manchester), similarly to find all nine Celt Experience beers in one place is very difficult.

We’ve also had a brewery, Siren Craft Brew, sending customers bonus free bottles of their test recipe for the next beer asking for feedback – that’s not a service you will get elsewhere!

I hope that clears up a few points.

Andrea said...

For a mail order company, the last factor in determining whether I use them is their location. I don't really see the logic of using Eebria when you could use Mr Lawrence for delivery or collection at much better value. They may not sell exactly the same beers but Mr Lawrence sells better beers.

99% of the beers sold by both companies are certainly not available in Sainsbury's.

Mr Lawrence does do delivery because he is now a mail order company from which you can also pick up from the wine bar if this is convenient for you.

I'm not objecting to the principle of a middle man and I don't understand where you got that idea from as both companies are middlemen. However, Mr Lawrence buys the beer from the producer or distributor which means that you can get a variety of products made by different producers sent out in one batch and with one cost. You can't do this with Eebria.

Of course, everybody is entitled to shop with whomever they feel appropriate.

Monkeyboy said...

ebay seems to do rather well and doesnt stock anything, its just an enabler. anyway, the as you say people will pick and choose and possibly use both. its not an either or

EeBria said...

Hi Andrea,

I just wanted to clarify a few points on our service. We are significantly more involved with the order than “emailing a request to the brewery” and our service is highly valued by the breweries we work with. These breweries are small and low on staff and time. The EeBria service allows them a quick and easy way to update stock and price (they choose the price of the products) – we also handle all the customer service, marketing, payment processing, age verification etc, which is a big barrier for a small operation to overcome on their own. We also provide them with robust, tested, courier safe boxes, and arrange for the courier to go to them and collect the items (benefiting from our cheaper delivery price, due to scale, resulting in more sales for them). They also get paid a lot more than normal wholesale prices, so it is more cost effective for the breweries to use us.

I am a big fan of Mr Lawrence and shopped there very regularly before the shop shut - we don't think we are competing directly with what they offer, apart from Kernel there is little overlap in stock. I wouldn't expect anyone from Brockley to buy local London made beers from EeBria - you can easily pick them up from the Breweries themselves on a weekend, which I encourage you to do. But if you wanted world class vodka from Scotland or Welsh Beers which are mopping up awards left right and centre then we can help you there.

With regards to the postage charges - we don't encourage people to buy a mixed case with a bottle from each different brewery - if that is what you seek then EeBria is not the site for you. However we do encourage people to try one producer at a time, try their whole range and enjoy something new and exciting in the market which is otherwise hard to get your hands on.

EeBria opens you up to the full range of beers from a lot of breweries – for example Manchester’s First Chop Brewing Arm is almost impossible to buy from (even in Manchester), similarly to find all nine Celt Experience beers in one place is very difficult.

We’ve also had a brewery, Siren Craft Brew, sending customers bonus free bottles of their test recipe for the next beer asking for feedback – that’s not a service you will get elsewhere!

I hope that clears up a few points.

EeBria said...

I just wanted to clarify a few points on our service. We are significantly more involved with the order than “emailing a request to the brewery” and our service is highly valued by the breweries we work with. These breweries are small and low on staff and time. The EeBria service allows them a quick and easy way to update stock and price (they choose the price of the products) – we also handle all the customer service, marketing, payment processing, age verification etc, which is a big barrier for a small operation to overcome on their own. We also provide them with robust, tested, courier safe boxes, and arrange for the courier to go to them and collect the items (benefiting from our cheaper delivery price (scale) resulting in more sales for them). They also get paid a lot more than normal wholesale prices, so it is more cost effective for the breweries to use us. We are helping to support them while they grow – a lot are very small breweries so every penny counts!

I am a big fan of Mr Lawrence and shopped there very regularly before the shop shut - we don't think we are competing directly with what they offer, apart from Kernel there is little overlap in stock. I wouldn't expect anyone from Brockley to buy local London made beers from EeBria - you can easily pick them up from the Breweries themselves on a weekend, which I encourage you to do. But if you wanted world class vodka from Scotland or Welsh Beers which are mopping up awards left right and centre then we can help you there.

With regards to the postage charges - we don't encourage people to buy a mixed case with a bottle from each different brewery - if that is what you seek then EeBria is not the site for you. However we do encourage people to try one producer at a time, try their whole range and enjoy something new and exciting in the market which is otherwise hard to get your hands on.

EeBria opens you up to the full range of beers from a lot of breweries – for example Manchester’s First Chop Brewing Arm is almost impossible to buy from (even in Manchester), similarly to find all nine Celt Experience beers in one place is very difficult.

We’ve also had a brewery, Siren Craft Brew, sending customers bonus free bottles of their test recipe for the next beer asking for feedback – that’s not a service you will get elsewhere!

I hope that clears up a few points.

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