The looser the waistband, the deeper the quicksand

Brockley-based Open Gym has won a social enterprise award from Cancer Research UK.

The award is funded in partnership with NESTA (the National Endowment for Science, Technology and the Arts) and will help to facilitate the business' expansion across the country.

Founder Jo Hill explains:

"This is a brilliant opportunity to create partnerships and that's the key for small businesses and small social enterprises because one way of creating larger social impact is to find established partners. There's no way I, as an individual, could roll out lots of open gyms around the country, but they [CRUK] could because they've got the infrastructure and the marketing machine."

Thanks to Green Ladywell for the heads-up.

8 comments:

Anonymous said...
This comment has been removed by a blog administrator.
Brockley Nick said...

Quite, anon.

Anonymous said...

"Big Bottoms", surely?

Anonymous said...

....talk about 'mud flaps' my girls' got em....

Brockley Nick said...

I thought that the reference might get missed and offence might be caused, so I went slightly more obscure.

Anonymous said...

yes, you're right Nick, I need to moderate myself more closely

Anonymous said...

Open Gymn is very good. I am expecting a baby so have not been able to go recently but it was excellent when I did go. I'd recommend it.

Anonymous said...

I go to open gym and it is a brilliant idea plus hopefully working with Cancer Research UK will not only enable it to be rolled out nationally but also raise money for a good cause and encourage more people to get fit and stay healthy.

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