The looser the waistband, the deeper the quicksand

Brockley-based Open Gym has won a social enterprise award from Cancer Research UK.

The award is funded in partnership with NESTA (the National Endowment for Science, Technology and the Arts) and will help to facilitate the business' expansion across the country.

Founder Jo Hill explains:

"This is a brilliant opportunity to create partnerships and that's the key for small businesses and small social enterprises because one way of creating larger social impact is to find established partners. There's no way I, as an individual, could roll out lots of open gyms around the country, but they [CRUK] could because they've got the infrastructure and the marketing machine."

Thanks to Green Ladywell for the heads-up.