The London Particular, New Cross



399 New Cross Road
SE14 6LA

The London Particular is a new cafĂ© in New Cross. It opened earlier this month with a concept custom-made for South East London: The ‘Bowl Food’ menu combines egalitarian principles with aspirational quality to create something unique to the area.


Its founder Becky, a South East London local, did what many of us do, which is wander around wondering why there are so few alternatives to kebab shops and greasy spoons. So she decided to create London Particular.

She told us:

I’ve been working as a chef for seven years and it had always been my dream to open my own place. I’ve always liked the area and New Cross and Deptford have a real buzz about them at the moment. The return of the East London Line is also a big help.

The opportunity to take on these premises arose and I grabbed it. The whole thing happened quicker than I expected actually, but I’m pleased to say that the response in the first two weeks since we opened has been great. We’re busier than I’d anticipated and local people have been really lovely. During the summer, there are fewer students around, so most of our customers have been young professionals so far.

The “bowl food” concept is based on the fact that I wanted to keep the menu simple and focus on getting the best possible ingredients. But actually, when we first opened, we were selling coffee and cakes. Coffee’s a big part of what we do, we source our coffee from Higgins Coffee Suppliers and have created our own blend, which is nice and subtle. Ross from Browns of Brockley was a big help as we were setting up.

Some of our most popular dishes include brioche pizzas and the ‘Banger Sanga’, inspired by an Aussie on the team. Our home made brunches are going down well too – both the streaky bacon and the veggie varieties.

The plan next is to start opening on Sundays and longer term to increase the seating capacity inside and ideally extend the kitchen and dining areas. It’s a very exciting time.

Read a review by local foodie blogger Hollowlegs here.

19 comments:

The Royal Albert said...

I'll leave the first woop woop comment. This is something I'd have loved to have done myself, but like the Orchard it took Jen and Becky to be the brave ones!

Particular is a brilliant addition to new cross - great coffee, proper homemade cakes and really nice brunchy food. Decor is simple but just right and you couldn't ask for nicer owners. I've been really impressed with how busy it already is with minimal marketing, it'll be flying once the students roll in to town.

And another independent to boot!

Sam@JamCircus said...

I will certainly second the Royal Albert. I have only seen London Particular from the outside but looking forward to going in and trying a coffee very soon.

A much welcomed addition to New Cross.

Tim said...

I went last week, and the coffee and cake was very fine. nice atmosphere and friendly folks too.

question said...

Key question: what is the yummy mummy ratio to laptop user ration.

max said...

Cannibalism in New Cross?

Leo said...

Doesn't seem to be any yummy mummys - its more local people mixed with hipster. Think it's going to grow into something more cool as time goes on. Just what New Cross needs!

Anonymous said...

I will certainly try it out. I thought Hollowlegs' review was quite entertaining at least. 10 quid for a snackie lunch is too much though every day. maybe he/she eats a lot. Anyway, I'll go and see, dragging my offspring behind me.

NXG_Resident said...

The coffee and cake are very, very good. Will be returning for more this weekend.

Monkeyboy said...

Went today, I got bored decorating the last room. Had an excellent pizza tart thing, just the kind of place I'd like outside my house.

A single criticism, one of the background music tracks featured a didgeree doo which is inexcusable. I half expected to be forced to undergo a henna tattooing or native American rebirthing ceremony ;-) Otherwise top marks, good luck ladies.

Anonymous said...

I too went there yesterday and loved it. Just wish it wasn't so off my beaten track and that it had more seating. Yes - brioche pizza was the business. As was the almondy cake. And the brioche with cherries.

I heart cupcakes said...

I've lived in New Cross for 13 years and the Particular is possibly the best thing to have happened to the area since I moved here - we've been crying out for a decent cafe for years (I know there are other great cafes nearby but I'm speaking solely of New Cross!). My husband and I went last week for coffee and cake (coffee was fabulous and my crumble cake was awesome) and plan to go back asap for some of the lovely looking lunch food. Lets hope we get more places like this and less 'ministrys' and fried chicken shops!

I heart cupcakes said...

I've lived in New Cross for 13 years and the Particular is possibly the best thing to have happened to the area since I moved here - we've been crying out for a decent cafe for years (I know there are other great cafes nearby but I'm speaking solely of New Cross!). My husband and I went last week for coffee and cake (coffee was fabulous and my crumble cake was awesome) and plan to go back asap for some of the lovely looking lunch food. Lets hope we get more places like this and less 'ministrys' and fried chicken shops!

Anonymous said...

Did you see this on my I Love Deptford page?
James W

Lawrence said...

Finally stopped on my way to work in Greenwich after cycling passed for the last few weeks. I had a feeling the coffee would be good. I wasn't disappointed. A perfect pitstop

Tina said...

I don't do coffee or cake, but the tea and grub were very good last Saturday. Top marks from me too!

Anonymous said...

Curiosity got the better of me and I popped in for a coffee and a cake. Im not kidding when I say the coffee was the nicest coffee Ive had anywhere - the lovely lady behind the counter even put the sugar in it for me. Will definetly be going back to start working through the mouth watering menu. Between the East London Line and now the London Particular we will be getting notions of ourselves in New Cross!!

Food review. said...

Lovely people, staff and punters (hipsters, guardian readers, no babies or laptop users- too small for either). Food is a bit pricey and sadly a bit too rough and
(un) ready for my palate.
The London Particular bowl the closest thing to a breakfast is: granary bread, beans, sausages, garlic grilled mushroomsk, with option to order things including fried halloumi, bacon but not eggs for £1.50.
You go in, find a seat, the menu arrives you order. It took a long time, didn't mind too much, but the drinks were cold by the time it arrived.
The long, slim sausage distinctively seasoned flavour but overcooked, the beans had loads of tomatoes in them and lacked the comforting sweetness you expect. The bread was burnt at edges, the extra tomatoes were lacking in taste. So it wasn't a great eating experience. I wished I'd opted for the coffee and cake.
For two it came to £18.10, we left a tip, because they are nice people.
But until I hear otherwise this place is N/A (Not again).

This Is England said...

We're all restaurant critics now...

Anonymous said...

Good, the more the merrier.

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