The BC Universe

There's more than one way to experience Brockley Central.

This week, Brockley Central got its 2,000th follower on Twitter - the perfect excuse to copy this graphic, which shows how UK newspaper groups' reach is split between print, web and social media:
Likewise, the Brockley Central family is split across five channels: this site, Twitter, Facebook, the forum and the SE Central Twitter feed. Based on average daily visits to the two sites and total number of followers on the social networks, we get a daily reach of over 4,800...

Like the newspaper graphic, it's not really very scientific. It doesn't take into account overlap between these communities, which will be subtantial, nor the additional reach generated by being Liked or Retweeted. But it's interesting to compare the relative populations, with Twitter the biggest BC outlet and the forum a nascent channel.

6 comments:

Anonymous said...

That is interesting. No one wants to be seen to be sharing a Daily Mail link - but we all have a cheeky read don't we?

Brockley Nick said...

Heh, yes, that's a plausible analysis. Alternatively, Daily Mail readers aren't social creatures (society's going to hell in a handcart, so why engage with it? Dacre and Littlejohn are the only contact with the outside world you need), which also seems plausible to me.

Monkeyboy said...

And a lot of sly guardianistas out there. Come on in, the waters lovely AND ethical.

Anonymous said...

...and FREE. Just avoid the right-on comment section and its a good newspaper.

madam cholet said...

The Daily Mail do seem to be doing something clever with their on-line presence. Quite often if I Google a news story (and no, I'm not searching on either "asylum seekers" or "cancer") it's their website that comes up first. And before I know it, my brain has turned to mush and I've been seduced into looking at some WAG falling out of a nightclub or the latest picture of Suri Cruise tottering around on stilettos.

Anonymous said...

When my in-laws are over to stay from France they always ask me to get them the daily mail from the newagents. It all gets a bit expensive as I have to wrap it in a porn mag to hide my embarrassment

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