El's Kitchen comes second in national deli playoffs

Congratulations to El's Kitchen, which came runner-up overall in the Deli of the Year award, having won the London heat.

El is interviewed in today's Times, which says:

Eleanor Thomson did because she longed for a local deli that she could shop at herself and thought her neighbours would too. Each evening during her years as a City high-flyer, Thomson would alight from her commuter train at Ladywell in southeast London, survey the familiar row of high street shops and sigh. “It was such a food desert,” she says, “I’d lived here for 20 years and kept expecting someone to see the obvious and open a really good deli. Eventually I got bored waiting and decided I’d have to do it myself.”


El is not resting on her laurels and is continuing to expand the range on offer at El's, but congratulations to the team for how far they've already come.

16 comments:

quick brown fox said...

Wow, what a brilliant achievement!! Well done El!

I'm looking forward to their venison salami coming back into stock towards Christmas - fabulous stuff....

Anonymous said...

Els kitchen cannot be faulted, impeccable, a huge plus for Ladywell, hats off to Eleanor for her commitment

cola said...

When a shop has support from its community all good things happen...

Bored and Tired said...

@Cola, I hope that's not some tortuous attempt to connect El's Kitchen and Supercuts. They are a million gazillion miles apart; stick to the Supercuts thread please!

lll said...

No, you don't tell what or where to post. Either is a public forum or it is not. You are not a moderator here. People can make links and draw parallels with different situations if they wish.

cola said...

In YOUR mind there are far apart, to me they are both shops in neighbouring areas. One going up in the world, the other not. Simple. And yeah I can say what I like I wasn't rude or aggressive unlike what I've received here.

smoking jacket said...

els kitchen sells alcohol but how does one compare a light playful beaujolais with a nutty aftertaste to a can of Red Stripe?

Bored and Tired said...

It was a polite request to stick to the relevant thread. Yes they are two shops; that is where the similarity ends, from what I understand.

Anonymous said...

A polite request to you Bored & Tired ignore people who go off topic and just say what you have to say, on topic off of course, please.

Bored and Tired said...

OK, fair enough. This is an amazing achievement for El after less than a year of trading. All her meticulous research about what people in the area want (not everyone, I know, but enough people) has clearly paid off. This award should bring welcome publicity and attention to her shop and the area, and hopefully encourage other people to invest in Ladywell. Masons, anyone?

Lady in the Well said...

Well done El, you thoroughly deserve it!

RosieH said...

Great news and very well deserved. Congratulations to El and her team

mintness said...

Mungratulations! (Just to get that one out of the way.)

Great achievement, really.

mb said...

Congrats etc...

The Mozzerella they stock is best I've found in the area. Better than Genaros actually.

I Broccoli Brockley said...

Well done Els. Can't believe how long it's been there and I've only just noticed the pun in its title!

Deon said...

Fantastic achievement! Great for the area.

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