Boxpark Shoreditch

We've been keeping a beady eye on what's happening at Shoreditch Station, which has been built as a box, in anticipation of a huge new office development at Bishopsgate Goodsyard enveloping it in the next decade. Once it's built, Brockley will be directly connected to another of London's biggest employment hubs.

However, until construction begins, developers Hammerson are giving over some of the land to Boxpark, the world's first pop-up mall, made entirely from sea containers. It's a fantastically simple, but original idea: fashion, art and lifestyle brands are invited to apply for a box, 60 will be allocated a box to fit-out and they will be brought together at Boxpark to create a unique destination in the heart of Shoreditch, giving them low-cost, low-risk access to hundreds of thousands of shoppers.

The brainchild of Boxfresh founder Roger Wade, it's not known whether he drew his inspiration from trailblazers, Meze Mangal.

This is the kind of thing we love most of all; creative use of brownfield sites to produce extraordinary things. Assuming they get sign-off from Hackney Council in the spring, the whole thing will be open by the summer, since the design is basically just boxes lashed together.

To apply, visit the site.

22 comments:

Vesta Curry said...

Hipster Heaven/Hipster Hell ... man, are all those PR/Marketing consultants taking a cut ... gonna put at least 20p in the pound on anything bought there ...

Nathan barley said...

Sounds well cool.

Anonymous said...

Not as cool as this Nathan:

Click me!

Brockley Nick said...

The nathan barley / Shoreditch thing is as tiresome as the mung bean / Brockley thing, but I like that song.

Anonymous said...

Reminds me of a song about Brockley...

http://www.youtube.com/watch?v=lVmmYMwFj1I

lol said...

Well done Nick re the Meze Mangal quip, I literally laughed at loud...at work.

Blunderbuss said...

Great idea, shame it'll all be filled with over priced designer guff, and labels who think it is 'just what our brand is about'...

Anonymous said...

How do you know it will be filled with overpriced stuff?

Anonymous said...

Because it's in Shoreditch. In the same way as a cafe opening in Brockley will be vegetarian organic.

Anonymous said...

You clearly don't get out much.

Anonymous said...

The vegetarian food makes me tired.

Anonymous said...

I'd start eating meat then. Try Brockley Mess, Toads Mouth, The Orchard, Broca, Jam Circus...

Anonymous said...

I've heard that leases are £35,000 per year.

Anonymous said...

Brockley Cross (The Circle of Life)

BrockersBlue said...

Great idea. Real out-the-box thinking this.

thisisengland said...

Crate expectations.

Unknown said...

I don't think you can buy mung-beans anywhere withing 5 miles of Brockley, what's everyone on about? It's like chicken central...

Danja said...

You can buy them in Sainsbury's and many of the Asian/Oriental shops. If you want to.

Or there is a plentiful supply of ready sprouted ones coated in syrupy cornflour-laden sauces from the Chinese takeaways.

I am not sure if any of the delis have them.

But actually hitting the target is not a talent of Anons.

Anonymous said...

The Tosh on the Hill used to sell them, as I'm sure does Broc-E-Mart

lol said...

I've just had a "rainbow salad" from EAT and one of the ingredients to my mild mirth are the much mentioned mung beans. They are really rather ordinary.

Brockley Nick said...

Yup, widely used in Chinese and many other Asian foods.

Taking the piss out of mung beans is basically laughing at "foreign muck".

Anonymous said...

Big feature on the ELL on the Culture Show just now. It's about the East End and how this 'new' line now connects all these cool areas - Brockley doesn't get mentioned - but the line gets some very good PR.

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